ABOUT THE CONFERENCE DAY & WORKSHOP DAY
On the 27th and 28th of January 2011, Victoria hosted a special one-time only event focused entirely on transmedia. Transmedia professionals from around the world and Australia came together with directors, artistic directors, writers, designers, producers, and project managers in film, TV, theatre, gaming, music, literature and digital sectors.
The event shares intermediate level knowledge and skills in transmedia development, production and business, and provided a rare opportunity to network with professionals from a variety of artistic sectors. The conference and workshops were free to attend thanks to the support of our sponsors (see the sponsors page). Although there was no cost to attend, entry was open only to professionals — see the delegates page for a list of the outstanding people that came!
Transmedia involves the combining of multiple creative practices on a diverse range of platforms or artforms to deliver a cohesive, multi-sited, experience.
For filmmakers, TV makers and game developers, it often extending the intellectual property into books, games, TV, online, and beyond. It involves the careful management of the characters, stories, settings and messages across media platforms. Ideally, transmedia projects are conceived at the beginning and involve equal collaboration between practitioners.
For theatre artists it often involves extending the live experience online or at locations, with integrated pre- and post-experiences.
For online practitioners it often involves the distribution of a narrative across multiple websites, with live events and participation opportunities.
For novelists it often involves the enhancement of a book experience with online experiences, video and interaction opportunities.
In short, transmedia isn’t about traditional arts practitioners exploring digital technology, it is about creating experiences across both traditional and digital media.
Want to contact us directly?
Curator & Organiser: Christy Dena = email@example.com
Project Manager: Eve Penford-Dennis = firstname.lastname@example.org