Starting a magazine is not as hard as you would think. I have started several myself and successfully published them for years. Make no mistake, it is hard work, but if you can meet a few key requirements you can get your magazine off the ground.
What are those few key requirements?
1) You need some money to do this – Every business start up needs some capital and magazines are no different. How much do you need? As little as a few hundred dollars will work (not including your printing costs) to get your first issue on the streets and/or news stands. For a projected higher end book, you will need thousands of dollars dependent on what market you are entering and how big you are going right off the bat. The key will be to learn the skills you need to publish and do the tasks yourself rather than hire an office full of workers and payroll (I will hit on those skills in a minute and talk more about cash in a minute).
2) Equipment – At least one good computer capable of operating the various software you will need (Adobe InDesign and at least Adobe Photoshop), a good digital SLR camera like the Nikon D50 which runs about $750, a phone and a dependable vehicle.
3) The ability to sell – Magazines big and small run off of advertisements and yours will be no different. I cannot stress enough how important it is to have a solid sales strategy in place before you take on this project. I will talk more about selling further along.
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