{"id":11140,"date":"2022-08-18T14:18:00","date_gmt":"2022-08-18T14:18:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3848891_AE48891_0"},"modified":"2022-08-18T14:18:00","modified_gmt":"2022-08-18T14:18:00","slug":"maoyan-entertainment-announces-interim-results-for-the-first-half-of-2022","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=11140","title":{"rendered":"Maoyan Entertainment Announces Interim Results for the First Half of 2022"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/en.prnasia.com\/prnasia.com-PC\/images\/logo-en-blue-in.png\" class=\"ff-og-image-inserted\"><\/div>\n<p><span class=\"xn-location\">BEIJING<\/span>, <span class=\"xn-chron\">Aug. 18, 2022<\/span> \/PRNewswire\/ &#8212;&nbsp;Maoyan Entertainment (&#8220;Maoyan&#8221; or the &#8220;Company&#8221;, 1896.HK), a leading platform providing innovative Internet empowered entertainment services in <span class=\"xn-location\">China<\/span>, today announced its audited consolidated results for the six months ended <span class=\"xn-chron\">June 30, 2022<\/span>.<\/p>\n<p><b>First Half 2022 Financial Highlights <\/b><\/p>\n<ul type=\"disc\">\n<li><b>Revenue <\/b>was&nbsp;RMB1,191.4 million,&nbsp;compared with <span class=\"xn-money\">RMB1,799.8 million<\/span> in the first half year of 2021.<\/li>\n<li><b>Gross profit <\/b>was <span class=\"xn-money\">RMB622.4 million<\/span>, compared with <span class=\"xn-money\">RMB1,045<\/span>.5&nbsp;million in the first half year of 2021.&nbsp;<\/li>\n<li><b>Profit for the period <\/b>was <span class=\"xn-money\">RMB151.9 million<\/span>, compared with <span class=\"xn-money\">RMB387.1 million<\/span> in the first half of 2021.<\/li>\n<li><b>Adjusted EBITDA <\/b>was <span class=\"xn-money\">RMB282.0 million<\/span>, compared with <span class=\"xn-money\">RMB625.7 million<\/span> in the first half of 2021.<\/li>\n<li><b>Adjusted net profit<sup><b>[1]<\/b><\/sup> <\/b>was <span class=\"xn-money\">RMB233.7 million<\/span>, compared with <span class=\"xn-money\">RMB484.2 million<\/span> in the first half of 2021.<\/li>\n<\/ul>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tbody readability=\"2.5\">\n<tr readability=\"7.5\">\n<td class=\"prnpr2 prnpl2 prnvab prnsbtb1 prnrbrb1 prnsbbb1 prnsblb1\" colspan=\"1\" rowspan=\"1\" readability=\"8\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><sup>[1]<\/sup>&nbsp;In the first half of 2022 and 2021, we defined adjusted net profit as net profit for the six months adjusted by adding back share-based compensation and amortization of intangible assets resulting from business combinations.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><b>BUSINESS REVIEW<\/b><\/p>\n<p>In the first half of 2022, the entertainment industry faced immense difficulties and challenges due to the resurgence of COVID-19 pandemic. We continued to refine our operations to deliver high-quality products and services and achieved industry-leading performance in both the number of and box office of the movies in which we participated in the first half of 2022. In addition to our abundant content reserves in our pipeline, many movies in which we participated are expected to be released within 2022. Besides, our online entertainment ticketing services remained stable, while our other business lines are maturing. We have enhanced our business resilience and further demonstrated our profitability capability.<\/p>\n<p><i><b>Entertainment Content Services<\/b><\/i><\/p>\n<p>In the first half of 2022, the total box office for the <span class=\"xn-location\">China&#8217;s<\/span> movie market decreased by 37.68% to <span class=\"xn-money\">RMB17.18 billion<\/span>, compared with the same period last year, resulting from the severe impact brought by the pandemic. In particular, from March to May, with the average operating rate of movie cinemas nationwide once dropping to below 50%, the gross box office suffered a year-over-year drop of about 80%. At the same time, certain movies slated for screening had to be rescheduled or postponed.<\/p>\n<p>Despite the headwinds, we made continuous efforts in cultivating movie content and improving our operational capabilities, and we achieved industry-leading performances in both the number of and box office sales for the movies that Maoyan produced\/distributed. During the reporting period, Maoyan participated in the production\/distribution of 15 movies, including 6 of which the Company acted as a lead distributor. The&nbsp;percentage of the total gross of our participated movies to <span class=\"xn-location\">China&#8217;s<\/span> movie box office in first half of this year has recovered to almost the same level in the same period of 2019. In addition, we continued to enhance our involvement in the top-tier movies released during major seasons. For example, we participated in <i>Embrace Again<\/i> (\u7a7f\u904e\u5bd2\u51ac\u64c1\u62b1\u4f60) and <i>G Storm<\/i> (\u53cd\u8caa\u98a8\u66b4 5\uff1a\u6700\u7d42\u7ae0), which ranked first and second, respectively, at the box office during the New Year&#8217;s Day season. Moreover, we participated in 3 movies among the top 5 in terms of the box office in the Spring Festival season. Among which, &#8220;<i>Too Cool To Kill<\/i> (\u9019\u500b\u6bba\u624b\u4e0d\u592a\u51b7\u975c)&#8221;, for which we acted as both the producer and lead distributor, achieved total box office sales of <span class=\"xn-money\">RMB2.63 billion<\/span>.<\/p>\n<p>Since <span class=\"xn-chron\">June 2022<\/span>, the pandemic has stabilized, and the operating rate of movie theatres has gradually recovered to over 80%. Maoyan is well positioned to proceed with all our participated projects with abundant reserves of rich and diverse content. For example, movies where Maoyan has served as the producer\/distributor, such as <i><span class=\"xn-person\">My Blue Summer<\/span><\/i> (\u6697\u6200\u2022\u6a58\u751f\u6dee\u5357), <i>Lighting Up The Star<\/i>s (\u4eba\u751f\u5927\u4e8b), <i><span class=\"xn-person\">Moon Man<\/span><\/i> (\u7368\u884c\u6708\u7403) and <i>Warriors of Future<\/i> (\u660e\u65e5\u6230\u8a18), have already been released in succession. Others include<i> Belle<\/i> (\u96c0\u6591\u516c\u4e3b), <i>Give Me Five<\/i> (\u54e5\uff0c\u4f60\u597d), <i>The Procurator<\/i> (\u6aa2\u5bdf\u98a8\u96f2), <i>Post Truth<\/i> (\u4fdd\u4f60\u5e73\u5b89), <i>Too Beautiful To Lie<\/i> (\u8acb\u5225\u76f8\u4fe1\u5979), <i>Journey to the West<\/i> (\u5b87\u5b99\u63a2\u7d22\u7de8\u8f2f\u90e8), <i>High Forces<\/i> (\u5371\u6a5f\u822a\u7dda), <i>The Tipping Point<\/i> (\u6383\u9ed1\u884c\u52d5), <i>Better Man<\/i> (\u7d55\u671b\u4e3b\u592b), <i>Victimes<\/i> (\u88ab\u5bb3\u4eba), <i>Who&#8217;s the Suspect<\/i> (\u62ef\u6551\u5acc\u7591\u4eba) and <i>Full <span class=\"xn-person\">River Red<\/span><\/i> (\u6eff\u6c5f\u7d05) have either been scheduled for release or are in the process of being scheduled.<\/p>\n<p>During the reporting period, we also produced a number of premier TV series and online movies. For example, <i>Out of Court<\/i> (\u5ead\u5916), our self-produced legal drama TV series, was released exclusively on Youku in <span class=\"xn-chron\">July 2022<\/span> and achieved excellent reputation. We also participated in <i>Hello, The Sharpshoot<\/i>er (\u4f60\u597d\uff0c\u795e\u69cd\u624b), <i>Leverage<\/i> (\u69d3\u687f) and <i>Babel<\/i> (\u901a\u5929\u5854), which have been broadcast on different platforms, and all performed very well. In addition, <i>The King of Hot GUO<\/i> (\u706b\u934b\u4e4b\u738b), another online movie, for which we participated in the production, will be scheduled to be released soon.<\/p>\n<p>Furthermore, leveraging our considerable and professional experience in promotion and distribution and our fine-tuned service matrix, many of our products and tools have been widely recognized by industry partners and increased in popularity. For example, during the reporting period, the projects served by our promotion and distribution products, such as &#8220;Cloud Block Booking&#8221; (\u96f2\u5305\u5834) and &#8220;Lead Appreciation&#8221; (\u52a9\u529b\u4e3b\u5275), maintained an encouraging growth momentum. In particular, &#8220;Cloud Block Booking&#8221; (\u96f2\u5305\u5834) has been used by almost all domestic movies grossing over <span class=\"xn-money\">RMB100 million<\/span> in box office. Furthermore, our promotion and distribution products further demonstrated their impressive commercial value. Deeply cooperating with hundreds of influential creators and thousands of incubated Key Opinion Consumers (KOC), our content marketing team provided quality marketing services to nearly 80% of the movies with over <span class=\"xn-money\">RMB100 million<\/span> in box office during the reporting period. We also launched a variety of innovative promotion and distribution tools, such as &#8220;Box Office Estimates by Media&#8221; (\u7b2c\u4e09\u65b9\u5a92\u9ad4\u8d85\u524d\u7968\u623f\u9810\u6e2c) and &#8220;Same-period Performance Comparison&#8221; (\u540c\u6a94\u671f\u5c0d\u6bd4), aiming to actively help improve the industry&#8217;s level of refinement and efficiency of distribution.<\/p>\n<p><i><b>Online Entertainment Ticketing Services<\/b><\/i><\/p>\n<p>During the reporting period, we continued to enhance our platform&#8217;s service capacity and further optimized the ticketing system; combined with our reasonable cost and expense control initiatives, we successfully maintained our industry-leading position. Meanwhile, we have proactively tracked the industry&#8217;s needs, striving to provide all-round assistance and support for the development and recovery of the industry. We helped more than 70% of the movie cinemas nationwide improve their customer acquisition efficiency through our services, including membership promotions and package sales. Besides, acting as an exclusive ticketing provider for the 12th <span class=\"xn-location\">Beijing<\/span> International Film Festival (\u7b2c\u5341\u4e8c\u5c46\u5317\u4eac\u570b\u969b\u96fb\u5f71\u7bc0), we offer the audiences with premier ticketing services. Since June, as the movie market has been gradually recovering, our movie ticketing business has been picking up accordingly. Moving forward, with constant effort on the operation and service capability cultivation, we are committed to continuously upgrading audiences&#8217; experience and consumption vitality while providing our industry partners with better services.<\/p>\n<p>As an important market player, we made steady progress in our live entertainment business, expanding the offering categories and refining operation efficiency. Especially, we focused on cultivation in the emerging local entertainment categories, including talk shows, cross talks, immersive theaters, exhibitions, family shows, music festivals. During the reporting period, the GMV of our live entertainment business recovered to over 80% for the same period last year. In addition, we achieved breakthrough growth in some verticals, such as talk shows, family shows and immersive theaters. Among these, the GMV of our talk shows tripled compared with the same period last year. Furthermore, we have actively been exploring new forms of entertainment catering to the young generation and achieved steady progress in many projects we engaged as a producer. For example, we developed a series of shows, including &#8220;The Grand Theater&#8221; (\u73a9\u5473\u653e\u6620\u5ef3), &#8220;The Grand Museum&#8221; (\u73a9\u5473\u535a\u7269\u9928) and &#8220;The Grand Music&#8221; (\u73a9\u5473\u97f3\u5f8b)&#8221;, following our success of &#8220;The Grand Expedition&#8221; (\u73a9\u5473\u63a2\u96aa\u5bb6), an immersive food interactive drama, which achieved excellent performance in both box office and market reputation. Besides that, we have completed the initial preparation for a new Maoyan-produced immersive gaming drama &#8220;Dream Cruise&#8221; (\u660e\u73e0\u50b3\u5947), and it will debut at an appropriate time.<\/p>\n<p><i><b>Advertisement Services and Others<\/b><\/i><\/p>\n<p>During the reporting period, we constantly improved our operational capability and efficiency, and continued to enhance our commercialization ability. Considering the distinct characters of different movies and the changing market conditions, we launched a variety of rich and innovative promotion campaigns. Meanwhile, we enhanced our distribution capability by further expanding our promotion and distribution channels. Currently, we have established deep cooperations with many high-quality platforms, such as Weibo, Douban and Xiaohongshu. The total users of Maoyan mini-program ecosystem, covering WeChat, Weibo, Douyin, Baidu and Kuaishou, etc., have exceeded 600 million. Moving forward, we will continue to leverage our capabilities of the full-channel marketing and industry&#8217;s leading platform, and provide matrixed and customized services for the promotion and marketing of film and TV projects.<\/p>\n<p>Our Maoyan Research Institute continued to improve the data service capabilities and conducted extensive research on various themes. We also extended our research services to IP studies, including adaption, development and testing of IP. In addition, through profound analysis on market conditions and successful movies during the pandemic, we released various in-depth research reports, including pandemic-related reports, which provided our industry partners with valuable market information and insights into industry development trends.<\/p>\n<p><b>OUTLOOK<\/b><\/p>\n<p>Benefiting from the effective control of the pandemic in <span class=\"xn-location\">China<\/span>, business resumption across all fields is progressing steadily. The operating rate of movie theatres in <span class=\"xn-location\">China<\/span> has recovered to more than 80% in early June. As of the date of this announcement, the summer-holiday box office has reached about <span class=\"xn-money\">RMB7.9 billion<\/span>, which exceeded the same-period box office in last year. We maintain our full confidence in the market&#8217;s recovery.<\/p>\n<p>In a complex and changing market environment, we will continue to grow and develop within the pan-entertainment industry with the firm execution of our core strategy of &#8220;technology + pan-entertainment&#8221;. Through mining and producing high quality content with a positive social value proposition, combined with enhanced infrastructure and service capability, we expect to further unlock Maoyan&#8217;s value in the industry. Meanwhile, we will constantly explore new initiatives, develop diverse growth drivers and optimize our layout of pan-entertainment industrial chain. Furthermore, by further enhancing and utilizing the synergy among our business lines, we will be able to maintain risk resistance capabilities and capture the market growth opportunities following the industry&#8217;s recovery, further enhancing our competitive advantages.<\/p>\n<p><b>About Maoyan Entertainment <\/b><\/p>\n<p>Maoyan Entertainment (1896.HK) is a leading technology-driven entertainment company providing diversified services and valuable industry insights in <span class=\"xn-location\">China&#8217;s<\/span> pan-entertainment industry. The Company&#8217;s mission is to make it easy to create, deliver, and enjoy great entertainment. Based on its core development strategy of &#8220;Technology + Pan-Entertainment&#8221;, the Company has grown from an online movie ticketing service provider into an innovative one-stop platform with comprehensive entertainment services.<\/p>\n<p><b>Non-GAAP Financial Measures <\/b><\/p>\n<p>To supplement the consolidated results of the Company prepared in accordance with IFRS, certain additional non-GAAP financial measures (in terms of, operating profit, operating margin, profit for the period, net margin, profit attributable to equity holders of the Company, basic EPS and diluted EPS), have been presented in this press release. These unaudited non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company&#8217;s financial performance prepared in accordance with IFRS. In addition, these non-GAAP financial measures may be defined differently from similar terms used by other companies.<\/p>\n<p>The Company&#8217;s management believes that the non-GAAP financial measures provide investors with useful supplementary information to assess the performance of the Company&#8217;s core operations by excluding certain noncash items and certain impact of M&amp;A transactions. In addition, non-GAAP adjustments include relevant non-GAAP adjustments for the Company&#8217;s material associates based on available published financials of the relevant material associates, or estimates made by the Company&#8217;s management based on available information, certain expectations, assumptions and premises.<\/p>\n<p><b>Forward-Looking Statements <\/b><\/p>\n<p>This press release contains forward-looking statements relating to the business outlook, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in future. Underlying the forward-looking statements is a large number of risks and uncertainties. Further information regarding these risks and uncertainties is included in our other public disclosure documents on our corporate website.<\/p>\n<p><b>Investor Relations Contact <\/b><\/p>\n<p>Maoyan Entertainment<br \/>Email: <a href=\"mailto:ir@maoyan.com\" target=\"_blank\" rel=\"nofollow noopener\">ir@maoyan.com<\/a>&nbsp;<\/p>\n<p>The Piacente Group, Inc.<br \/><span class=\"xn-person\">Helen Wu<\/span><br \/>Email: <a href=\"mailto:maoyan@tpg-ir.com\" target=\"_blank\" rel=\"nofollow noopener\">maoyan@tpg-ir.com<\/a>&nbsp;<br \/>Tel: +86-10-6508-0677<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEIJING, Aug. 18, 2022 \/PRNewswire\/ &#8212;&nbsp;Maoyan Entertainment (&#8220;Maoyan&#8221; or the &#8220;Company&#8221;, 1896.HK), a leading platform providing innovative Internet empowered entertainment services in China, today announced its audited consolidated results for the six months ended June 30, 2022. First Half 2022 Financial Highlights Revenue was&nbsp;RMB1,191.4 million,&nbsp;compared with RMB1,799.8 million in the first half year of 2021. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11140","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maoyan Entertainment Announces Interim Results for the First Half of 2022 - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=11140\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maoyan Entertainment Announces Interim Results for the First Half of 2022 - My Blog\" \/>\n<meta property=\"og:description\" content=\"BEIJING, Aug. 18, 2022 \/PRNewswire\/ &#8212;&nbsp;Maoyan Entertainment (&#8220;Maoyan&#8221; or the &#8220;Company&#8221;, 1896.HK), a leading platform providing innovative Internet empowered entertainment services in China, today announced its audited consolidated results for the six months ended June 30, 2022. 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First Half 2022 Financial Highlights Revenue was&nbsp;RMB1,191.4 million,&nbsp;compared with RMB1,799.8 million in the first half year of 2021. 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