{"id":11383,"date":"2022-08-30T23:00:00","date_gmt":"2022-08-30T23:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3858471_AE58471_0"},"modified":"2022-08-30T23:00:00","modified_gmt":"2022-08-30T23:00:00","slug":"mobvista-subsidiary-mintegral-announces-a-more-unified-brand-identity","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=11383","title":{"rendered":"Mobvista Subsidiary, Mintegral, Announces a More Unified Brand Identity"},"content":{"rendered":"

GUANGZHOU, China<\/span><\/span>, Aug. 31, 2022<\/span><\/span> \/PRNewswire\/ — Mobvista (HK:1860) subsidiary, Mintegral, today revealed an updated brand identity to unify it with the Mobvista brand family better. Since its launch in 2016, Mintegral has grown to become a top 5 global programmatic advertising platform, consistently ranking in the top 5 for user acquisition and monetization from third-party measurement platforms.<\/p>\n

The Mintegral brand redesign aims to better reflect Mobvista’s vision of providing global app developers and advertisers with a unified marketing technology ecosystem. The Mobvista family has grown rapidly in the market, with Mintegral’s programmatic platform becoming an innovator in the industry.  <\/p>\n

\n

\"Mobvista<\/a>
Mobvista unifies all subsidiaries<\/span><\/p>\n<\/p><\/div>\n

The brand redesign comes at a time when our product offering has become more advanced, and we believe the new visual identity will better reflect Mobvista’s solutions to a broader audience of mobile apps and advertisers.<\/p>\n

\n

\"Mintegral\u2019s<\/a>
Mintegral\u2019s Programmatic AdTech Ecosystem<\/span><\/p>\n<\/p><\/div>\n

“Mintegral’s industry-leading user acquisition, monetization, and creative tools have helped boost the growth of countless mobile developers and advertisers,” <\/i>said Erick Fang<\/span>, CPO of Mobvista, “Positioning the Mintegral brand identity under Mobvista will only strengthen our growth and better reflects who we are and the full-stack solutions that our clients can leverage.”<\/i><\/p>\n

Mobvista also recently announced its 2022 interim financial performance with total revenue up 48% YoY, reaching $456 million<\/span>, and an adjusted EBITDA of $5.82 million<\/span>, up 161.7% YoY. Mintegral’s revenue is also up 82.8% YoY, reaching $410 million<\/span> in H1 2022.<\/p>\n

In addition to Mintegral, sub-brands Nativex, GameAnalytics, and SolarEngine also supported Mobvista’s corporate growth objectives.<\/p>\n

About Mobvista<\/b><\/p>\n

Mobvista is a leading technology platform dedicated to driving global business growth in the digital age. Mobvista aims to be the catalyst that connects China<\/span> and the rest of the world by helping customers build ambitious business models and drive mobile growth.<\/p>\n

Mobvista was founded in Guangzhou, China<\/span>, in 2013 and has been listed on the Main Board of the Stock Exchange of Hong Kong<\/span> (01860.HK) since December 2018<\/span>. Currently, Mobvista has over 1000 employees with offices in 17 cities worldwide. <\/p>\n","protected":false},"excerpt":{"rendered":"

GUANGZHOU, China, Aug. 31, 2022 \/PRNewswire\/ — Mobvista (HK:1860) subsidiary, Mintegral, today revealed an updated brand identity to unify it with the Mobvista brand family better. Since its launch in 2016, Mintegral has grown to become a top 5 global programmatic advertising platform, consistently ranking in the top 5 for user acquisition and monetization from third-party […]<\/p>\n","protected":false},"author":8,"featured_media":11384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nMobvista Subsidiary, Mintegral, Announces a More Unified Brand Identity - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=11383\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobvista Subsidiary, Mintegral, Announces a More Unified Brand Identity - My Blog\" \/>\n<meta property=\"og:description\" content=\"GUANGZHOU, China, Aug. 31, 2022 \/PRNewswire\/ — Mobvista (HK:1860) subsidiary, Mintegral, today revealed an updated brand identity to unify it with the Mobvista brand family better. 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