{"id":12444,"date":"2022-10-07T03:05:00","date_gmt":"2022-10-07T03:05:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3895783_AE95783_0"},"modified":"2022-10-07T03:05:00","modified_gmt":"2022-10-07T03:05:00","slug":"the-10th-microfilm-production-support-scheme-music-matching-launching-ceremony","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=12444","title":{"rendered":"The 10th Microfilm Production Support Scheme (Music) Matching &amp; Launching Ceremony"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/en.prnasia.com\/prnasia.com-PC\/images\/logo-en-blue-in.png\" class=\"ff-og-image-inserted\"><\/div>\n<p><b>Supporting 32 teams of local advertising production companies and singers to spark creativity<\/b><b>&nbsp;together<\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">HONG KONG<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 7, 2022<\/span><\/span> \/PRNewswire\/ &#8212; Organized by the Hong Kong Association of Interactive Marketing (&#8220;AIM&#8221;), with Create Hong Kong (&#8220;CreateHK&#8221;) of the Government of the Hong Kong Special Administrative Region (&#8220;HKSAR&#8221;) as the Lead Sponsor, the Microfilm Production Support Scheme (Music) (&#8220;Support Scheme&#8221;) has come to its 10<sup>th<\/sup> edition.&nbsp;The Support Scheme has been establishing a cross-sectoral collaboration platform to nurture outstanding creative talent of <span class=\"xn-location\">Hong Kong&#8217;s<\/span> advertising and recording industries.<\/p>\n<p>Over the&nbsp;past ten years, the Support Scheme has successfully nurtured&nbsp;countless creative talent&nbsp;for local&nbsp;music and&nbsp;video production&nbsp;industries, as well as&nbsp;directors and scriptwriters. At the same time, it has supported many creative teams to pursue their dreams, while bringing their original microfilms to international stage. These microfilms won various awards in different film festivals that is a well recognition of the achievement of the Support Scheme.<\/p>\n<p>To celebrate the 10<sup>th<\/sup> edition of the Support Scheme, the AIM organized <b>the<\/b><b> 10<\/b><b><sup>th<\/sup><\/b>&nbsp;<b>Microfilm Production Support Scheme (Music)&nbsp;<\/b>Matching and Launching Ceremony (&#8220;Launching Ceremony&#8221;) at the InnoCenter, Kowloon Tong today (Monday).&nbsp;<b>Ms. Jersey YUEN<\/b>, Assistant Head of CreateHK,&nbsp;officiated at the ceremony as the Guest of Honor. She was jointed by <b>Mr. Ralph SZETO<\/b>, Chairman of the AIM, and&nbsp;<b>Mr. Ricky FUNG, BBS<\/b>, CEO&nbsp;of the International Federation of the Phonographic Industry (Hong Kong Group) Limited (&#8220;IFPI (HK Group)&#8221;), to kick off the 10<sup>th<\/sup> Support Scheme. Representatives of advertising production companies, directors, and singers\/groups\/bands (&#8220;singers&#8221;) participating in the 10<sup>th<\/sup> Support Scheme were also present in the ceremony.<\/p>\n<p>At the Launching Ceremony, Ms. Jersey YUEN thanked the AIM for organizing the Support Scheme for ten consecutive years. She also thanked the IFPI (HK Group), the vetting committee and the mentors for their support to the Support Scheme. Mr. Ralph SZETO expressed his gratitude on the growth of the Support Scheme. To Celebrate the 10<sup>th<\/sup> edition of the Support Scheme, 10<sup>th<\/sup> anniversary screening event and the industry networking event will be held next year.<\/p>\n<p>The 10th Support Scheme continues to have&nbsp;Tier 1 &#8220;Advertising Production Start-ups&#8221; and Tier 2 &#8220;Small Advertising Production Enterprises. During the Launching Ceremony, drawing of lots was held to pair up the Tier 1&#8217;s participating advertising production start-ups and their directors, and the same tier&#8217;s singers to form a total of 22 teams to produce&nbsp;their original microfilms under the Support Scheme. As for Tier 2 &#8220;Small Advertising Production Enterprises&#8221;, the 10 participating teams each formed by themselves with an advertising production enterprise, a director,&nbsp;a scriptwriter and a singer also made their debut at the Launching Ceremony.<\/p>\n<p>Same as the previous editions, the 10<sup>th<\/sup> Support Scheme offers to the Tier 1&#8217;s advertising production enterprises a maximum of <span class=\"xn-money\">HK$120,000<\/span> each for them to produce original microfilms of four to eight minutes with their matched singers, and a maximum of <span class=\"xn-money\">HK$220,000<\/span> each to Tier 2&#8217;s participating teams for them&nbsp;to produce original microfilms of 12 to 16 minutes with the self-paired singers.&nbsp;The Support Scheme also provides comprehensive trainings which covers scriptwriting, directing, production and post-production. In addition, a mentoring team formed by industry experts will provide professional guidance to the participating teams to help team enhance the quality of their microfilms produced under the Support Scheme.<\/p>\n<p>The Support Scheme has been highly praised by both digital advertising and music industries in <span class=\"xn-location\">Hong Kong<\/span> since its launch in 2013.&nbsp;Over the years,&nbsp;the Support Scheme has been committed to nurturing local advertising production start-ups and small enterprises to master the microfilm production skills. It has also successfully built a platform&nbsp;for these participating enterprises and provided them with opportunities to grow. While discovering new directors for local creative industries, the past editions of the Support Scheme matched many advertising production teams and singers together for further collaborations, and even brought them more business opportunities. Some of the outstanding microfilms produced under the Support Scheme&nbsp;have attracted wide attention from different industries both in and outside <span class=\"xn-location\">Hong Kong<\/span> that led. The production teams behind these microfilms to various invitations for participation in other advertisement, TV and film productions. At the same time, the singers participating in these microfilms have enhanced their visibility by providing their songs for use and performing in the microfilms. In turn, they have been rewarded with further promotion and more performance opportunities.<\/p>\n<p>In addition to providing comprehensive trainings, the AIM will also promote the participating teams and their 32 microfilms produced under the 10<sup>th<\/sup> Support Scheme to the industry and the public via different channels, including the Hong Kong International Film and TV Market (FILMART) 2023, TVs, the Internet, social media platforms, and the Support Scheme&#8217;s official website, etc.&nbsp;<\/p>\n<p>To recognize the outstanding microfilms produced by these participating production teams, the following awards will be presented by the Support Scheme, namely the &#8220;Best Microfilm Production Award&#8221;,&nbsp;the &#8220;Best Microfilm Actor Award&#8221;, and the &#8220;Best Microfilm Actress Award&#8221; (each with its Gold, Silver, and Bronze Awards), as well as the &#8220;Best Microfilm Screenplay Award&#8221;, the &#8220;Best Microfilm Cinematography Award&#8221;, and the &#8220;Best Microfilm Art Direction Award&#8221;, winners of all these will be selected by professional judges and the &#8220;Most Popular Microfilm Award&#8221; winner of which will be voted by public.&nbsp;The winning teams with outstanding performance will be further recommended for participation in international microfilm or short film-related competitions. Moreover, this edition&#8217;s gold award works will be showcased together with selected works of the past editions in the Support Scheme&#8217;s 10th anniversary screening event in 2023, for the public to appreciate the outstanding works that have been produced by local creatives in the ten editions of the Support Scheme. Details&nbsp;of the screening event will be announced on the website of the Support Scheme in due course.<\/p>\n<p>Details of the two tiers of the 10<sup>th<\/sup> Support Scheme and their lists of participating advertising production companies and singers are outlined as below:<\/p>\n<p><b>Tier 1 &#8220;Advertising Production Start-ups&#8221;<\/b><\/p>\n<p>This tier provides 22 teams, each formed by a local advertising production start-up&nbsp;established in&nbsp;not more&nbsp;than six years,&nbsp;with its director who has not more than six years&#8217; experience&nbsp;and a local singer paired up by drawing of lots, with a maximum of <span class=\"xn-money\">HK$120,000<\/span> each as production fund to create an original microfilm with storyline lasting for four to eight minutes.<\/p>\n<p>The matching results&nbsp;of the Tier 1 &#8220;Advertising Production Start-ups&#8221; of the 10<sup>th<\/sup>&nbsp;Support Scheme are listed in alphabetical order of the English names of the advertising production start-ups as follows:<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tbody readability=\"46\">\n<tr readability=\"3\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\"><\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Advertising Production Start-up and Director<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Singer<\/b>&nbsp;<b>and Record Label<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>1<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">8899 Creative Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: WONG Man Tat (Sam Wong)<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Monkey SIT<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">16<sup>th<\/sup> Productions Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>2<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Asian O2O Limited T\/A Go In Marketing<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director:<\/span><span class=\"prnews_span\"> <\/span><span class=\"prnews_span\">Kenji WONG<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Connie HAU<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">H Comet Development<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"4\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>3<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Back.Lot Studio<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: MAK Chi Ho<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Eric CHOW<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">SOME1MUSIC<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"7.5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>4<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Creatio Films Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: LAI Tsz Yeung, Alson<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Tao Tao WONG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label:<\/span><span class=\"prnews_span\"> Feel the Feels Production Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>5<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Crown Studio<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: MAK Sin Hang<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Leanne LI<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Song Entertainment Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>6<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Gestalt Production<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: Jeffrey POON<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">The Flashback<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label:<\/span><span class=\"prnews_span\"> City Brew (HK) Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>7<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">GTDL Creative Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director:<\/span><span class=\"prnews_span\"> <\/span><span class=\"prnews_span\">HO Lok Yee Gloria<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Annette CHIEN<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Worldstar Music Int&#8217;l Ltd<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>8<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hey Soul Studio<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: Hazel TSUI<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Alice KUK<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Best Friend Production Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>9<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hi-Flower Picture<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: Mahpee NG<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Lillian CHAN<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Red Sun Management Company Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>10<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Knock Production<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: Ray TANG<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Kinki LO<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Ksound Union Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>11<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ming Yi Production<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director:<\/span><span class=\"prnews_span\"> <\/span><span class=\"prnews_span\">LAM Cheuk Him<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Ashia LIU<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Lava Music Entertainment<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"7.5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>12<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Mirror Films<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: TAM Kai Yin, Canice<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Andy SCHAUB<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Major Pop Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"7\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>13<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"7\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Moving Picture and Popular Culture Interest Group<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: TSE Hei Long Christy<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Karen KONG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Sky Team Entertainment Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>14<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">One Fam Studio Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: TSANG Pak Ki<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Chloe WONG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">RT Music &amp; Entertainment Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>15<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Ranger Production<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: CHOI Ka Ho<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Keith CHUNG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">MetaCulture Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>16<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Southern Creations <\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: CHENG Kai Lai<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">O3 (Ophelia SO)<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">A Running Horse Entertainment Co. Ltd<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>17<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Bards Limited<br \/>Director: SZE Fo Kei<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Frances YIP<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">WOW Music Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>18<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">The Multi<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: MK LI<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Alex KWONG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">MetaCulture Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>19<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Tuesday Pictures<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: Kristie KO<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Bee (Brianna SO)<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Song Entertainment Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>20<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Visual Rabbit Studio<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: TSANG Ming Sum<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">The Sulis Club<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">Global Pride Entertainment (Asia) Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>21<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">West House Production Limited<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: CHEUNG Hoi Yin<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Kimman WONG<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label:<\/span><span class=\"prnews_span\"> Red Sun Management Company Limited<\/span><span class=\"prnews_span\"> <\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"5\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>22<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">ZGPDC<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">Director: SIU Man Hok<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml10\"><span class=\"prnews_span\">Yiyan<\/span><\/p>\n<p class=\"prnml10\"><span class=\"prnews_span\">Record Label: <\/span><span class=\"prnews_span\">F.E.A.R Music Limited<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><b>Tier 2 <\/b>&#8220;<b>Small Advertising Production Enterprises&#8221;<\/b><\/p>\n<p>This tier provides&nbsp;10 teams, each formed by a local small-scale advertising production company established in not more than 12 years, with&nbsp;its&nbsp;local director who has not more than 12 years&#8217; experience, a local screenwriter and a local singer&nbsp;teamed up by themselves, with a maximum of <span class=\"xn-money\">HK$220,000<\/span> each&nbsp;as production fund to create its original microfilm with storyline of&nbsp;12 to 16 minutes.<\/p>\n<p>The 10&nbsp;teams selected to participate&nbsp;in the Tier 2 &#8220;Small Advertising Production Enterprises&#8221;&nbsp;of the 10<sup>th<\/sup>&nbsp;Support Scheme are listed in alphabetical order of the advertising production companies&#8217; English names as follows:<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" class=\"prnbcc\">\n<tbody readability=\"7\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\"><\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Company Name<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Director<\/b><b> Name<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Record Label Name<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Singer<\/b><b>&nbsp;Name<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>1<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Alchemist Production<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Will CHENG Chi Shing<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Laurie&#8217;s Corner<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Laurie LAU<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>2<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">CoverDog Production Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Din Sing Danson CHEUNG<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">OMF Music Inc. Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Jonathan WONG Chee Hynn<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>3<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Flying Monkeys Production<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Donald KWOK<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">WILDSYTLE RECORDS<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Room307<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>4<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Frankie Lap Production<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Frankie LEE<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Chessman Entertainment Production (HK) Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Siufay (Terence CHUI)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>5<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Hobbyhub Entertainment<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Down WONG<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Team D Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Chiutung<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>6<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Junes<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Steve LI<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Lava Music Entertainment<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Andy is Typing\u2026<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>7<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Kingman Media Company Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Kingman CHOI<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">SCD Studio Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Sherman CHUNG<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>8<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Someday Island Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">CHOI Kwok YI<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">HoBig Entertainment<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">LOK Yan Ming<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>9<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Wolf Pack Production Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TIN Tin Po<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">J &amp; A Production House Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Joey TANG<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen4\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>10<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Yea Juk Production Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">TO Chun-him<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Cartcartcart Limited<\/span><\/p>\n<\/td>\n<td class=\"prngen5\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Triple G<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>For more details about the 10<sup>th<\/sup>&nbsp;Support Scheme, please visit: <a href=\"http:\/\/www.microfilm-music.hk\/\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/www.microfilm-music.hk<\/a><\/p>\n<p>Organizer: Hong Kong Association of Interactive Marketing<br \/>Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region<\/p>\n<p><i>Disclaimer: <\/i><i>The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials\/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supporting 32 teams of local advertising production companies and singers to spark creativity&nbsp;together HONG KONG, Oct. 7, 2022 \/PRNewswire\/ &#8212; Organized by the Hong Kong Association of Interactive Marketing (&#8220;AIM&#8221;), with Create Hong Kong (&#8220;CreateHK&#8221;) of the Government of the Hong Kong Special Administrative Region (&#8220;HKSAR&#8221;) as the Lead Sponsor, the Microfilm Production Support Scheme [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-12444","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 10th Microfilm Production Support Scheme (Music) Matching &amp; 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