{"id":12975,"date":"2022-10-25T17:16:00","date_gmt":"2022-10-25T17:16:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3914379_AE14379_0"},"modified":"2022-10-25T17:16:00","modified_gmt":"2022-10-25T17:16:00","slug":"timex-americas-toughest-watchmaker-comes-out-swinging-as-the-first-ever-official-timekeeper-and-watch-partner-of-ufc","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=12975","title":{"rendered":"TIMEX, AMERICA&#8217;S TOUGHEST WATCHMAKER COMES OUT SWINGING AS THE FIRST-EVER OFFICIAL TIMEKEEPER AND WATCH PARTNER OF UFC"},"content":{"rendered":"<p><i>Timex steps into the Octagon with an official co-branded collection <\/i><i>UFC Superstars <span class=\"xn-person\">Sean O&#8217;Malley<\/span> and Dustin Poirier Announced as Brand Ambassadors<\/i><\/p>\n<p><span class=\"xn-location\">MIDDLEBURY, Conn.<\/span>, <span class=\"xn-chron\">Oct. 26, 2022<\/span> \/PRNewswire\/ &#8212; Today <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=2214776000&amp;u=https%3A%2F%2Fwww.timex.com%2F&amp;a=Timex\" target=\"_blank\" rel=\"nofollow noopener\">Timex<\/a><\/u>\u00ae,&nbsp;the #1 selling watch brand*, and UFC\u00ae, the world&#8217;s premier mixed martial arts organization, deliver an iconic collection of officially branded <b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=2200606233&amp;u=https%3A%2F%2Fwww.timex.com%2Fbrowse%2Fcollections%2Fufc%2F&amp;a=UFC+Watches\" target=\"_blank\" rel=\"nofollow noopener\">UFC Watches<\/a><\/b> that are expertly engineered with legendary durability and best-in-class design, created at the Giorgio Galli Design Lab in <span class=\"xn-location\">Milan, Italy<\/span>. The result is an unbeatably tough, sport-centric wearing experience for any fighter and the only watch tough enough for UFC.<\/p>\n<p> <iframe loading=\"lazy\" id=\"playerFrameVideo\" src=\"https:\/\/www.youtube.com\/embed\/aW54b71_Yzk?autoplay=0\" width=\"512\" height=\"288\" frameborder=\"0\" scrolling=\"auto\" data-poster=\"http:\/\/\" data-autostart=\"false\" data-mce-fragment=\"1\">[embedded content]<\/iframe> <\/p>\n<p>Following last year&#8217;s announcement of their major global sponsorship and licensing partnership, Timex\u00ae has officially entered the Octagon\u00ae as the first-ever Official Timekeeper and Watch Partner of UFC\u00ae, and continues the brand&#8217;s reputation for designing some of the toughest watches that take a licking and keep on ticking in the industry.<\/p>\n<p>&#8220;Timex and UFC<b><sup>\u00ae<\/sup><\/b>&nbsp;share a heritage of determination, ingenuity, and grit and we are honored to join the most innovative force in combat sports to clock its greatest moments,&#8221; says&nbsp;Shari Fabiani, Sr. Vice President Brand &amp; Creative at Timex Group. &#8220;Being able to bring accurate, durable and innovative timekeeping to fighters and fans alike and offering hard-hitting features that embody the toughness and tenacifty of two powerhouse brands is a match worthy in its own right.&#8221;<\/p>\n<p>The collection will be supported with a fully integrated campaign, including content collaboration with UFC Bantamweight &#8220;Suga&#8221; <span class=\"xn-person\">Sean O&#8217;Malley<\/span>, who will bring his signature colorful personality out in support of the new co-branded collection. Joining O&#8217;Malley will be fan favorite and former interim UFC lightweight champion <span class=\"xn-person\">Dustin Poirier<\/span> who will be rocking his Timex in preparation for his big showdown with <span class=\"xn-person\">Michael Chandler<\/span> at Madison Square Garden as part of <b>UFC 281 ADESANYA vs. <\/b><b>PEREIRA<\/b> on <span class=\"xn-chron\">November 12<\/span>. In the words of the iconic voice of the Octagon Bruce Buffer, &#8220;It&#8217;s Timex! The only watch tough enough for UFC.&#8221;<\/p>\n<p>It&#8217;s all in the details: comprised of multifunctional digital and analog-digital timepieces, the <b>Strength Collection<\/b> is built as tough as they come thanks to the rugged case design, molded resin straps, and ISO shock-resistant construction of its standout styles. It&#8217;s a collection that&#8217;s going to tick a lot of boxes for those with an affinity for high-performing watch design. So, too, will its dapper counterpart, the <b>Street collection,<\/b> a series of self-expressive watches directly inspired by the panache of UFC&#8217;s greatest athletes. From the bold detailing on the dials, and comfortable straps, to the Octagon-shaped bezels and crowns, we&#8217;ve injected this ready-to-wear capsule with an inimitable sense of character\u2014something that fans of both powerhouse brands will certainly recognize.<\/p>\n<p>Leading the Strength collection is the <b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=3710048001&amp;u=https%3A%2F%2Fwww.timex.com%2Ftimex-ufc-colossus-45mm-resin-strap-watch%2FTimex-UFC-Colossus-45mm-Resin-Strap-Watch.html&amp;a=Timex+UFC+Colossus\" target=\"_blank\" rel=\"nofollow noopener\">Timex UFC Colossus<\/a><\/b><b>,<\/b> which comes equipped with the indestructible design and core timing features that fighters and fans need to compete at the highest level. Custom analog-digital functionality features include a world time (48 cities), 5 alarms, calendar, and chronograph. Decked out in bold color schemes, this watch is tough at all times thanks to the rugged 45mm octagonal case design, molded resin straps, <span class=\"xn-money\">100m<\/span> water resistance rating, and ISO shock-resistant construction for lasting durability. This style retails for <span class=\"xn-money\">$185<\/span>.&nbsp;<\/p>\n<p>Leading the Street collection is the <b><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=383933993&amp;u=https%3A%2F%2Fwww.timex.com%2Ftimex-ufc-pro-44mm-silicone-strap-watch%2FTimex-UFC-Pro-44mm-Silicone-Strap-Watch.html&amp;a=Timex+UFC+Pro\" target=\"_blank\" rel=\"nofollow noopener\">Timex UFC Pro<\/a><\/b>. Showcasing hard lines and sleek architectural design, the Timex UFC Pro is a premium analog statement piece for any title winner. This watch reps our authenticity with pride, from the line-embossed UFC logo on the gold-tone dial and comfortable black band to the expert construction of the octagonal bezel and enamel-inlay crown. A date indicator sits within the textured multi-layered dial, while its gold-tone stainless steel case weighs in at a substantial 44mm and <span class=\"xn-money\">100m<\/span> of water resistance for rugged durability. This style retails for <span class=\"xn-money\">$155<\/span>.<\/p>\n<p>The full collection is available now on Timex.com, the official <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=629122678&amp;u=https%3A%2F%2Fufcstore.com%2F&amp;a=UFC+Store\" target=\"_blank\" rel=\"nofollow noopener\">UFC Store<\/a><\/u>, and select retailers globally.<br \/>For more information around the UFC partnership and collection please visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=1286506417&amp;u=http%3A%2F%2Fwww.timex.com%2F&amp;a=www.timex.com\" target=\"_blank\" rel=\"nofollow noopener\">www.timex.com<\/a><\/u>&nbsp;and to view\/download assets click HERE.<\/p>\n<p>*Source: <i>The NPD Group\/Retail Tracking Service, U.S., traditional watches, based on units sold, Annual 2021<\/i><\/p>\n<p><b><u>ABOUT TIMEX GROUP<br \/><\/u><\/b>Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in <span class=\"xn-location\">Middlebury, Connecticut<\/span> with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, <span class=\"xn-person\">Salvatore Ferragamo<\/span>, <span class=\"xn-person\">Ted Baker<\/span>, Versace and Versus.<\/p>\n<p>Join Timex on social media:&nbsp;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=3264072645&amp;u=http%3A%2F%2Fwww.instagram.com%2Ftimex&amp;a=%40timex\" target=\"_blank\" rel=\"nofollow noopener\">@timex<\/a><br \/><\/u>For more information, please visit&nbsp;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3677945-2&amp;h=564076481&amp;u=http%3A%2F%2Ftimexgroup.com%2F&amp;a=http%3A%2F%2Ftimexgroup.com\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/timexgroup.com<\/a><\/u>.&nbsp;<\/p>\n<p><b>Media Contacts:&nbsp;<br \/><\/b><span class=\"xn-person\">Patricia Rappaport<\/span>, <u><a href=\"mailto:patricia.rappaport@civic-us.com\" target=\"_blank\" rel=\"nofollow noopener\">patricia.rappaport@civic-us.com<\/a><\/u>&nbsp;<br \/><span class=\"xn-person\">Kim Gallo<\/span>, <u><a href=\"mailto:kim.gallo@civic-us.com\" target=\"_blank\" rel=\"nofollow noopener\">kim.gallo@civic-us.com<\/a><\/u>&nbsp;<\/p>\n<div id=\"prni_dvprnejpg2f6eleft\" dir=\"ltr\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/1929334\/SUGA_34__1___002.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg2f6eleft\" title=\"Timex steps into the Octagon with an official UFC co-branded collection\" src=\"https:\/\/mma.prnasia.com\/media2\/1929334\/SUGA_34__1___002.jpg?p=medium600\" alt=\"Timex steps into the Octagon with an official UFC co-branded collection\" align=\"middle\"><\/a> <br \/><span>Timex steps into the Octagon with an official UFC co-branded collection<\/span> <\/div>\n<div id=\"prni_dvprnejpg40a9left\" dir=\"ltr\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/1929335\/UFC_TW2V55200_Upright_Beauty_sRGB_scaled__1___002.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg40a9left\" title=\"Timex steps into the Octagon with an official UFC co-branded collection\" src=\"https:\/\/mma.prnasia.com\/media2\/1929335\/UFC_TW2V55200_Upright_Beauty_sRGB_scaled__1___002.jpg?p=medium600\" alt=\"Timex steps into the Octagon with an official UFC co-branded collection\" align=\"middle\"><\/a> <br \/><span>Timex steps into the Octagon with an official UFC co-branded collection<\/span> <\/div>\n<div id=\"prni_dvprnejpgf876left\" dir=\"ltr\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/1825034\/Timex_Logo_1.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpgf876left\" title src=\"https:\/\/mma.prnasia.com\/media2\/1825034\/Timex_Logo_1.jpg?p=medium600\" alt align=\"middle\"><\/a> <br \/><span><\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Timex steps into the Octagon with an official co-branded collection UFC Superstars Sean O&#8217;Malley and Dustin Poirier Announced as Brand Ambassadors MIDDLEBURY, Conn., Oct. 26, 2022 \/PRNewswire\/ &#8212; Today Timex\u00ae,&nbsp;the #1 selling watch brand*, and UFC\u00ae, the world&#8217;s premier mixed martial arts organization, deliver an iconic collection of officially branded UFC Watches that are expertly [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-12975","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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