{"id":13826,"date":"2022-11-24T14:00:00","date_gmt":"2022-11-24T14:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3946390_CN46390_0"},"modified":"2022-11-24T14:00:00","modified_gmt":"2022-11-24T14:00:00","slug":"hugels-letybo-first-in-korea-to-obtain-marketing-approval-from-australia","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=13826","title":{"rendered":"Hugel&#8217;s &#8216;Letybo&#8217; First in Korea to Obtain Marketing Approval from Australia"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1916036\/Logo_of_Hugel_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>&#8211; Obtained marketing approval on the 23<sup>rd<\/sup> (local time) from the Therapeutic Goods Administration (TGA) of <span class=\"xn-location\">Australia<\/span> for the indication of glabellar lines<\/b><\/p>\n<p><b>&#8211; First shipment and local launch planned for Q1 2023&#8230;Plans to cooperate with major chain clinics and key opinion leaders<\/b><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 24, 2022<\/span><\/span> \/PRNewswire\/ &#8212; Hugel, a global total medical aesthetics company (CEO: Ji-hoon Sohn), announced on <span class=\"xn-chron\">November 24<\/span><sup>th<\/sup> that they obtained marketing approval for 50 and 100 units of its botulinum toxin called &#8216;Letybo&#8217; for the indication of glabellar lines from the Therapeutic Goods Administration (TGA) of <span class=\"xn-location\">Australia<\/span> on the 23<sup>rd <\/sup>(local time).<\/p>\n<p><span class=\"xn-location\">Australia<\/span> is one of the top 10 countries for aesthetic procedures. Botulinum toxin accounts for the largest proportion (41%) as a non-surgical aesthetic procedure, and the per capita treatment rate is known to be higher than that of <span class=\"xn-location\">the United States<\/span>. The market size is estimated to be about <span class=\"xn-money\">KRW100bn<\/span> as of 2022, and it is evaluated as a high potential market with annual growth of about 7% by 2025.<\/p>\n<p>Hugel plans to complete the first shipment and launch in the local market within the first quarter of 2023. The local subsidiary will be in charge of distribution and marketing.<\/p>\n<p>Hugel plans to implement aggressive sales and marketing activities to successfully settle into the Australian market and expand its market share. Moreover, in addition to reasonable pricing, Hugel plans to effectively deliver the efficacy and safety of Letybo by providing training for local medical staff and conducting academic programs in cooperation with major chain clinics and key opinion leaders.<\/p>\n<p>Hugel&#8217;s CEO, Ji-hoon Sohn, said, &#8220;With the marketing approval in <span class=\"xn-location\">Australia<\/span>, Hugel was able to break new ground, going beyond the Asian, European, and North American markets to enter Oceania. Hugel, the first Korean botulinum toxin company to obtain the marketing approval in <span class=\"xn-location\">Australia<\/span>, will strive to become a leader in the global botulinum toxin market beyond the leading company in Korea.&#8221;<\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN46390&amp;sd=2022-11-24\"> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/hugels-letybo-first-in-korea-to-obtain-marketing-approval-from-australia-301686683.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/hugels-letybo-first-in-korea-to-obtain-marketing-approval-from-australia-301686683.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Obtained marketing approval on the 23rd (local time) from the Therapeutic Goods Administration (TGA) of Australia for the indication of glabellar lines &#8211; First shipment and local launch planned for Q1 2023&#8230;Plans to cooperate with major chain clinics and key opinion leaders SEOUL, South Korea, Nov. 24, 2022 \/PRNewswire\/ &#8212; Hugel, a global total [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-13826","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hugel&#039;s &#039;Letybo&#039; First in Korea to Obtain Marketing Approval from Australia - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=13826\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hugel&#039;s &#039;Letybo&#039; 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