{"id":1400,"date":"2021-10-11T05:11:00","date_gmt":"2021-10-11T05:11:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3534768_AE34768_0"},"modified":"2021-10-11T05:11:00","modified_gmt":"2021-10-11T05:11:00","slug":"first-ever-corporate-purpose-monitor-launches-in-southeast-asia","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=1400","title":{"rendered":"First Ever &#8216;Corporate Purpose Monitor&#8217; Launches in Southeast Asia"},"content":{"rendered":"<p>SINGAPORE, <span class=\"xn-chron\">Oct. 11, 2021<\/span> \/PRNewswire\/ &#8212;<b>&nbsp;<\/b>Member-driven think tank, <a target=\"_blank\" href=\"https:\/\/conference-board.org\/asia\" rel=\"nofollow noopener\">The Conference Board Asia<\/a>, has launched the research programme and public engagement component of its flagship <a target=\"_blank\" href=\"https:\/\/www.conference-board.org\/councils\/asia-corporate-leadership\" rel=\"nofollow noopener\">Asia Corporate Leadership Council<\/a>. The Council is a strategic, CEO-level programme designed to establish and promote best practices on corporate purpose in <span class=\"xn-location\">Asia<\/span>. <\/p>\n<p>The Council&#8217;s debut research project is the <b>Asia Corporate Purpose Monitor (ACPM)<\/b>, which provides a&nbsp;revealing look at corporate purpose-related communications around the region. The research encompassed 11 markets via a sample of 235 local companies and 50 MNCs active in the region. It was developed in partnership with mission-based technology firm, <a target=\"_blank\" href=\"https:\/\/www.quilt.ai\/\" rel=\"nofollow noopener\">Quilt.AI<\/a>.<\/p>\n<p>The data-driven <a target=\"_blank\" href=\"https:\/\/www.conference-board.org\/publications\/asia-corporate-purpose-monitor\" rel=\"nofollow noopener\">report<\/a> provides extensive insights and observations for C-suite executives and others with a focus on business strategy and communications. Based on the study, key insights for what&#8217;s ahead include:<\/p>\n<ul type=\"disc\">\n<li>Given the urgency of sustainability\/ESG issues in the region, corporate purpose-related communications are arguably lower than they should be. Companies have a big opportunity to raise awareness. <\/li>\n<ul type=\"circle\">\n<li>Most companies communicate on purpose-related topics infrequently. On average, purpose-related social media communications comprised just&nbsp;17% of total social media communications volume over the 12-month period.<\/li>\n<\/ul>\n<li>When companies communicate on corporate purpose-related topics, and the good sustainability\/ESG conduct it presumably advocates, the public pays attention. This spells opportunity for those with credible messages to share. <\/li>\n<ul type=\"circle\">\n<li>Purpose-related company communications were just 17% of total corporate communications and captured only 20% of public engagement. <\/li>\n<\/ul>\n<li>Climate change is becoming a mainstream corporate communications topic. And yet, many companies for which carbon is a material issue do not communicate about it. Moreover, citizens, as evidenced by online search volumes, clearly have strong interest in the topic. This is an issue in which companies need to get in front. <\/li>\n<ul type=\"circle\">\n<li>44% used their social media channels to communicate at least once over the past year on GHG Emissions, and 32% communicated on Biodiversity. However, only 7% communicated on Water Use. Public engagement on climate-related corporate communications is low across the board, even though online search volume data for the region indicates that climate change is of very high public interest in the region. <\/li>\n<\/ul>\n<\/ul>\n<p>The research comes at a time when advancing corporate purpose &#8211; the act of pursuing profitable business of benefit to people and the planet, and delivering sustainable value creation for all of a company&#8217;s stakeholders &#8211; is now the key strategic priority for many C-suites. Corporate communications, especially via social media channels, is an important component of any credible corporate purpose agenda.<\/p>\n<p>&#8220;The ACPM is designed to illuminate corporate and public discourse trends in <span class=\"xn-location\">Asia<\/span> on corporate purpose-related topics and answer critically important questions that help advance corporate purpose excellence in the region,&#8221; said <b>The Conference Board Senior Vice President for <span class=\"xn-location\">Asia<\/span>, <span class=\"xn-person\">David Hoffman<\/span>. &#8220;<\/b>Given the urgency of sustainability and ESG issues in the region, corporate purpose-related communications are arguably lower than they should be. While more isn&#8217;t always better, the data clearly show that companies&nbsp;have much room to increase&nbsp;corporate purpose-related&nbsp;communications, assuming they have something credible to say.&#8221;<\/p>\n<p><b>&#8220;<\/b>The&nbsp;ACPM attempts to measure the different facets of corporate purpose-related social media communications in <span class=\"xn-location\">Southeast Asia<\/span> across 46 corporate purpose-related topics, analysing over 61,000 unique data points gathered between <span class=\"xn-chron\">August 2020<\/span> and <span class=\"xn-chron\">July 2021<\/span>,&#8221; said <b>Quilt.<span class=\"xn-person\">AI CEO<\/span> &amp; Co-founder, <span class=\"xn-person\">Anurag Banerjee<\/span>. &#8220;<\/b>To ensure a comprehensive study, we looked at three data streams: what companies are communicating on social media, how the public is engaging with companies on these communications, and general online searches.&#8221;<\/p>\n<p>&#8220;We live in a digital-first world, so the significance of such reports means we&#8217;re able to address key areas of improvement and move quickly,&#8221; said, <b><span class=\"xn-person\">Gautam Banerjee<\/span>, Chairman, <span class=\"xn-person\">Blackstone Singapore<\/span>, and Advisory Board Chair of The Conference Board Asia.<\/b> &#8220;This report proves that companies should have credible corporate purpose agendas, programmes, and achievements on which to communicate. If they don&#8217;t, they had better get started.&#8221; <\/p>\n<p>&#8220;The Asia Corporate Purpose Monitor provides organisations with data-driven insights on how to better communicate not just with their customers, but with all their stakeholders,&#8221; <b>said&nbsp;Dr Beh Swan Gin, Chairman of the EDB and Advisory Board Member of The Conference Board Asia.<\/b>&nbsp;&#8220;Large established companies must take the lead to stimulate more discourse on the importance of corporate purpose and bring small-to medium-sized companies in their respective economies, along the corporate purpose journey. For Singapore, the initiative to Emerge Stronger from COVID-19 and our Green Plan 2030, are great opportunities to generate this momentum.&#8221;<\/p>\n<p><span id=\"spanHghlt5a6f\">Please view&nbsp;infographic&nbsp;<\/span><a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/1656708\/Graphic_1___Company_comms_vs_Public_engagement.pdf\" rel=\"nofollow noopener\"><span id=\"spanHghlt68b1\">1<\/span><\/a><span id=\"spanHghltc9b6\">, <\/span><a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/1656710\/Graphic_2_Local_Asian_vs_MNCs_50.pdf\" rel=\"nofollow noopener\"><span id=\"spanHghlt4327\">2<\/span><\/a><span id=\"spanHghlt6402\">&nbsp;<\/span><span id=\"spanHghlt4909\">and <\/span><a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/1656711\/Graphic_3___Engagement_on_specific_topics.pdf\" rel=\"nofollow noopener\"><span id=\"spanHghlt8dc8\">3<\/span><\/a><span id=\"spanHghltda3e\">.<\/span> <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3442\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1656802\/Graphic_1___Company_comms_vs_Public_engagement.pdf?p=original\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1656802\/Graphic_1___Company_comms_vs_Public_engagement.pdf?p=pdfthumbnail\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9972\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1656801\/Graphic_2_Local_Asian_vs_MNCs_50.pdf?p=original\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1656801\/Graphic_2_Local_Asian_vs_MNCs_50.pdf?p=pdfthumbnail\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1655\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/1656800\/Graphic_3___Engagement_on_specific_topics.pdf?p=original\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1656800\/Graphic_3___Engagement_on_specific_topics.pdf?p=pdfthumbnail\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b><span id=\"spanHghltf2dc\">About<\/span> The Conference Board<\/b><\/p>\n<p>The Conference Board is the member-driven think tank that delivers trusted insights for what&#8217;s ahead. Founded in 1916, we are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. <a target=\"_blank\" href=\"http:\/\/www.conference-board.org\/\" rel=\"nofollow noopener\">www.conference-board.org<\/a><\/p>\n<p><b>About The Conference Board Asia Corporate Leadership Council<\/b><\/p>\n<p>The Conference Board Asia Corporate Leadership Council is produced in partnership with <a target=\"_blank\" href=\"http:\/\/www.insideasiapodcast.com\/\" rel=\"nofollow noopener\">Inside <span class=\"xn-location\">Asia<\/span><\/a>&nbsp;and <a target=\"_blank\" href=\"https:\/\/www.ccl.org\/\" rel=\"nofollow noopener\">The Center for Creative Leadership<\/a>&nbsp;to promote and exemplify&nbsp;best practices in corporate purpose, and the ESG good conduct it espouses. The Council has a bias for action and is committed to sharing the good ideas and insights it generates to advance corporate purpose across <span class=\"xn-location\">Asia<\/span>. Interested CEOs and senior business leaders can request membership via the Asia Corporate Leadership Council website at <a target=\"_blank\" href=\"http:\/\/www.conference-board.org\/aclc\" rel=\"nofollow noopener\">www.conference-board.org\/aclc<\/a>&nbsp;<\/p>\n<p><b>About Quilt.AI<\/b><\/p>\n<p>Started in 2018, Quilt AI is an artificial intelligence (AI) powered consumer insights business. In 2019, Quilt AI was identified by <i>The Economist<\/i> as an &#8220;AI for good&#8221; company. The Singapore-headquartered company works with more than a hundred large organisations in helping them make better decisions using Internet-based data. Quilt AI is a mission-based technology company, working in a 50\/50 manner with large Fortune 500 consumer-facing organisations as well as large philanthropies and foundations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, Oct. 11, 2021 \/PRNewswire\/ &#8212;&nbsp;Member-driven think tank, The Conference Board Asia, has launched the research programme and public engagement component of its flagship Asia Corporate Leadership Council. The Council is a strategic, CEO-level programme designed to establish and promote best practices on corporate purpose in Asia. The Council&#8217;s debut research project is the Asia [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Ever &#039;Corporate Purpose Monitor&#039; Launches in Southeast Asia - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=1400\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Ever &#039;Corporate Purpose Monitor&#039; Launches in Southeast Asia - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, Oct. 11, 2021 \/PRNewswire\/ &#8212;&nbsp;Member-driven think tank, The Conference Board Asia, has launched the research programme and public engagement component of its flagship Asia Corporate Leadership Council. 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