{"id":15233,"date":"2023-01-13T11:26:00","date_gmt":"2023-01-13T11:26:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3986107_AE86107_0"},"modified":"2023-01-13T11:26:00","modified_gmt":"2023-01-13T11:26:00","slug":"trip-com-group-sees-surge-in-mainland-china-travel-bookings-boosted-by-lunar-new-year-demand","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=15233","title":{"rendered":"Trip.com Group sees surge in mainland China travel bookings boosted by Lunar New Year demand"},"content":{"rendered":"\n\n\n
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SINGAPORE<\/span>, Jan. 13, 2023<\/span> \/PRNewswire\/ — Trip.com Group, the leading global travel service provider, has seen mainland Chinese demand for travel continue to surge in the run-up to the Lunar New Year holiday season. This comes after the decision last month by mainland China<\/span> to officially abolish all quarantine restrictions for inbound visitors from 8 January.<\/p>\n

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Since the announcement on 26 December 2022<\/span>, Trip.com Group has subsequently seen a huge increase in searches and the volume of travel bookings.<\/p>\n

Flight bookings and destination search trends<\/b><\/p>\n

On Trip.com Group’s leading Chinese language travel service platform Ctrip, between 26 December 2022<\/span> and 5 January 2023<\/span>, search interest for outbound flights from mainland China<\/span> increased by 83% compared to the two-week period prior, with outbound flight bookings increasing by 59% over the same period.<\/p>\n

Bookings show the most popular cross-border destinations include: Macau<\/span>, Hong Kong<\/span>, Taiwan<\/span>, Thailand<\/span>, Australia<\/span>, Singapore<\/span>, the United States<\/span>, Malaysia<\/span>, the United Kingdom<\/span>, and Indonesia<\/span>.<\/p>\n

Lunar New Year Trends<\/b><\/p>\n

With millions set to be on the move during the Lunar New Year holiday in China<\/span>, also known as Spring Festival, which takes place from 21 – 27 January 2023<\/span> and the first major holiday following the liberalisation of border policies, outbound bookings for trips have grown significantly.<\/p>\n

Analysis of Ctrip data shows overseas travel for the seven-day Lunar New Year holiday surged by 540% compared to last year’s Spring Festival; and the average cost of bookings was revealed to have risen by 32% year-on-year.<\/p>\n

Ctrip data also shows airline bookings from mainland China<\/span> to Hong Kong<\/span> increased by 18 times compared with the previous year, following the announcement to ease restrictions. The number of airline bookings to Hong Kong<\/span> has also increased by 36% month-on-month. Similarly, the search popularity of Hong Kong<\/span> on the platform was more than double that and increased by 85% month-on-month.<\/p>\n

Taking a deeper look, the top ten most popular domestic destinations for the Spring festival are Shanghai<\/span>, Beijing<\/span>, Sanya, Guangzhou<\/span>, Chengdu<\/span>, Shenzhen<\/span>, Kunming, Hangzhou<\/span>, Chongqing<\/span> and Haikou<\/span>.<\/p>\n

Southeast Asia Shines<\/span> as Top Outbound Destination<\/b><\/p>\n

As of January 12, 2023<\/span>, in the run-up to the Lunar New Year holiday, overall travel bookings of mainland Chinese tourists to Southeast Asian countries increased by 1026% compared with the same period last year. The number of air ticket bookings from mainland China<\/span> to Southeast Asia<\/span> increased by 864% year-on-year, and the top 5 most popular destination countries for mainland Chinese tourists traveling to Southeast Asia<\/span> during the Lunar New Year holiday are: Thailand<\/span>, Singapore<\/span>, Malaysia<\/span>, Cambodia<\/span>, and Indonesia<\/span>.<\/p>\n

According to Ctrip’s data, from December 27 to January 11<\/span>, Thailand<\/span> stands out as a top destination for Chinese tourists during the Spring Festival holiday on the platform. During the same period, inbound travel bookings from Thailand<\/span> to mainland China<\/span> increased by 101% year-on-year.<\/p>\n

In addition to this, as of January 12<\/span>, the number of mainland tourists traveling to Singapore<\/span> for the Lunar New Year holiday increased by 499% year-on-year, Malaysia<\/span> saw an increase of 584% year-on-year, with Cambodia<\/span> and Indonesia<\/span> each increasing by more than 10 times year-on-year.<\/p>\n

A Welcoming Return for Chinese Tourists <\/b><\/p>\n

With the adjustment of mainland China’s<\/span> entry and exit policy, the cross-border travel market is also picking up with embassies and tourism boards across the world targeting Chinese tourists aiming to attract them back to visit their countries.<\/p>\n

One example is The Tourism Authority of Thailand<\/span> (TAT) who launched a campaign called ‘CHINA<\/span> IS BACK’, to welcome the return of Chinese tourists. They expect more than 300,000 Chinese tourists to visit Thailand<\/span> in the first three months of 2023 alone.<\/p>\n

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Trip.com Group’s first livestream broadcast targeting the outbound mainland Chinese audience recorded sales of more than 20,000 room nights amounting to a Gross Merchandise Value of over RMB 40 million<\/span> (THB 197 million<\/span>). The livestream session was supported by the Tourism Authority of Thailand<\/span> (TAT), which has been collaborating closely with Trip.com Group over the years. TAT Governor, Mr Yuthasak Supasorn, joined the broadcast and interacted with viewers.<\/p>\n

Hosted by Trip.com Group Vice President Sun Tianxu and presenter Xiao Yu<\/span>, the livestream session featured almost 60 products, including attractions tickets and staycation packages at hotels across Thailand<\/span> such as The Peninsula Bangkok, Capella Bangkok, InterContinental Pattaya Resort, and Banyan Tree Krabi.<\/p>\n

About Trip.com Group<\/b><\/p>\n

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24\/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: <\/a>group.trip.com<\/a>. <\/p>\n

Follow us on: Twitter<\/a>, Facebook<\/a>, LinkedIn<\/a>, YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, Jan. 13, 2023 \/PRNewswire\/ — Trip.com Group, the leading global travel service provider, has seen mainland Chinese demand for travel continue to surge in the run-up to the Lunar New Year holiday season. This comes after the decision last month by mainland China to officially abolish all quarantine restrictions for inbound visitors from 8 January. 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