{"id":15532,"date":"2023-01-26T03:00:00","date_gmt":"2023-01-26T03:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3992328_AE92328_0"},"modified":"2023-01-26T03:00:00","modified_gmt":"2023-01-26T03:00:00","slug":"artifact-labs-partners-with-iconic-hk-brand-g-o-d-to-launch-hong-kong-heritage-nfts-and-experiences","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=15532","title":{"rendered":"Artifact Labs Partners with Iconic HK Brand G.O.D. to launch Hong Kong Heritage NFTs and Experiences"},"content":{"rendered":"

HONG KONG<\/span>, Jan. 26, 2023<\/span> \/PRNewswire\/ — Artifact Labs, a web3 company on a mission to ‘Preserve and Connect History’ on the blockchain, today announced its partnership with Goods of Desire (G.O.D.), a Hong Kong brand focused on cultural revival by reinterpreting traditions and creating entirely new products.<\/p>\n

\n

\"'\u8acb: <\/a>
‘\u8acb: The Invitation’ is hosted by Douglas Young, G.O.D., and Artifact Labs<\/span><\/p>\n<\/p><\/div>\n

Launched in 1996, G.O.D. is a renowned brand that captures the unique heritage of Hong Kong<\/span> – a vibrant and energetic city where East meets West and age-old traditions meet cutting-edge technologies. Known for its innovative designs inspired by the distinctive aesthetic that characterizes the city’s culture, G.O.D. lifestyle goods are sought after by Hongkongers and international consumers alike.<\/p>\n

In 2023, Artifact Labs and G.O.D. will debut “\u8acb: The Invitation” (pronounced cing2 in Cantonese<\/i>), an NFT project and community for rediscovering Hong Kong<\/span> through exclusive and reality-bending events, and engagements with the city’s most unique characters, all while preserving Hong Kong’s<\/span> most significant historical assets on the blockchain. Genesis collectors will be invited to a series of immersive experiences that unlock the city’s vibrant history and culture, authentically brought to life by Douglas Young<\/span>, G.O.D., and Artifact Labs.<\/p>\n

Artifact Labs and G.O.D. are committed to showcasing web3’s potential as a heritage platform by telling Hong Kong’s<\/span> most famous stories in the metaverse. The partnership will also serve as a marquee project in Hong Kong’s<\/span> drive to become a global virtual assets hub.<\/p>\n

Commenting on the partnership, the Founder and CEO of Artifact Labs, Gary Liu<\/span> said, “We are honored to be G.O.D.’s web3 partner and to bring their iconic designs and archive of Hong Kong<\/span> artifacts onto the blockchain. The fabric of Hong Kong<\/span> is perfect for metaverse-enabled storytelling, and we are excited for this project’s connection between on-chain assets and IRL experiences.”<\/p>\n

Douglas Young<\/span>, founder and creative force behind Goods of Desire shares this passion; “This is a great opportunity to preserve Hong Kong<\/span> culture in an innovative manner. The Metaverse gives us a boundless platform to further promote and shape future experiences with these cultural heritage assets. We are confident that Artifact Labs is the ideal partner to help make this happen.”<\/p>\n

Learn more at www.theinvitation.hk<\/a><\/u>.<\/p>\n

About Artifact Labs <\/u><\/b><\/p>\n

Artifact Labs is an independent web3 and NFT company building blockchain strategies, products, and platforms that serve organizations with historical IP. The company is on a mission to ‘Preserve and Connect History’ on the blockchain, and enable all guardians of history to maximize the impact of their most valuable assets. Artifact Labs is a one-stop solution for partners looking to build in web3, providing support through advisory, product development, blockchain engineering, and community management. All ‘ARTIFACTs’ are connected via a proprietary metadata standard governed by the non-profit Artifact Association, which allows for the verifiable authentication and global discovery of historical NFTs. Artifact Labs was originally incubated by the South China Morning Post<\/span><\/i>, a global news media company that has reported on China for the world since 1903.<\/p>\n

About G.O.D.<\/u><\/b><\/p>\n

Founded in 1996, G.O.D. is a heritage design and lifestyle brand that has grown from a small boutique in Ap Lei Chau to an iconic, multi-faceted international retailer. G.O.D. presents Hong Kong<\/span> to international audiences by creating premium products with a distinct look and feel inspired by the city’s unique history and culture. G.O.D. strives to preserve and showcase Hong Kong’s<\/span> unique heritage through design and community initiatives as part of its mission to advocate for cultural enterprise in Hong Kong<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

HONG KONG, Jan. 26, 2023 \/PRNewswire\/ — Artifact Labs, a web3 company on a mission to ‘Preserve and Connect History’ on the blockchain, today announced its partnership with Goods of Desire (G.O.D.), a Hong Kong brand focused on cultural revival by reinterpreting traditions and creating entirely new products. ‘\u8acb: The Invitation’ is hosted by Douglas Young, […]<\/p>\n","protected":false},"author":8,"featured_media":15533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-15532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nArtifact Labs Partners with Iconic HK Brand G.O.D. to launch Hong Kong Heritage NFTs and Experiences - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=15532\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artifact Labs Partners with Iconic HK Brand G.O.D. to launch Hong Kong Heritage NFTs and Experiences - 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