{"id":16655,"date":"2023-03-08T04:37:00","date_gmt":"2023-03-08T04:37:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4035226_AE35226_0"},"modified":"2023-03-08T04:37:00","modified_gmt":"2023-03-08T04:37:00","slug":"trip-com-group-to-deepen-collaborations-to-promote-japan-as-a-key-destination-as-travel-recovery-continues-to-gather-momentum","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=16655","title":{"rendered":"TRIP.COM GROUP TO DEEPEN COLLABORATIONS TO PROMOTE JAPAN AS A KEY DESTINATION AS TRAVEL RECOVERY CONTINUES TO GATHER MOMENTUM"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1026638\/Trip_com_Group_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">TOKYO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">March 8, 2023<\/span><\/span> \/PRNewswire\/ &#8212; Leading travel service provider Trip.com Group today announced that it would strengthen collaborations with its stakeholders to promote and position <span class=\"xn-location\">Japan<\/span> as a destination in a post-Covid environment.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7272\" readability=\"10\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2018302\/image_5004521_10652186.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2018302\/image_5004521_10652186.jpg?p=medium600\" title=\"Koichi Wada, Commissioner Japan Tourism Agency (3rd from the left) and Sun Bo, Chief Marketing Officer of Trip.com Group (4th from the left)\" alt=\"Koichi Wada, Commissioner Japan Tourism Agency (3rd from the left) and Sun Bo, Chief Marketing Officer of Trip.com Group (4th from the left)\"><\/a><br \/><span>Koichi Wada, Commissioner Japan Tourism Agency (3rd from the left) and Sun Bo, Chief Marketing Officer of Trip.com Group (4th from the left)<\/span><\/p>\n<\/p><\/div>\n<p><span id=\"spanHghlt0a26\">T<\/span>rip.com Group Chief Marketing Officer <span class=\"xn-person\">Sun Bo<\/span> met with <span class=\"xn-person\">Koichi Wada<\/span>, Commissioner Japan Tourism Agency last Friday, and shared that <span class=\"xn-location\">Japan<\/span> has consistently been ranked among the top five destinations (in terms of bookings and search volumes) since it eased its entry restrictions in the last quarter of 2022.<\/p>\n<p>Mr. Wada said, &#8220;There are various attractions in Japanese local areas, so I would like you to visit them. Every traveller will be able to enjoy not only Japanese cuisine, but also other variety of activities. We are waiting for customers from <span class=\"xn-location\">China<\/span>.&#8221;<\/p>\n<p>Mr <span class=\"xn-person\">Sun Bo<\/span> said: &#8220;<span class=\"xn-location\">Japan<\/span> has always been a top destination for leisure and business travellers, and our data showed that there exists a strong demand among international travellers from various markets, including the Chinese mainland, <span class=\"xn-location\">Singapore<\/span> and <span class=\"xn-location\">Thailand<\/span>. I am therefore delighted to meet Mr. Wada, and have told him how Trip.com Group will further promote tourism to destinations around the world, including <span class=\"xn-location\">Japan<\/span>. Travellers&#8217; trends and preferences have shifted as a result of the pandemic, and we are ready to work with Japan Tourism Agency and other partners to promote <span class=\"xn-location\">Japan<\/span> to our travellers through a targeted strategy.&#8221;<\/p>\n<p>As part of its ongoing efforts to promote various destinations, Trip.com Group hosted its third edition of the Super World Trip at Sanrio Puroland in Tama City, <span class=\"xn-location\">Tokyo<\/span>, on <span class=\"xn-chron\">1 March 2023<\/span>. With the support of its partner JR Kyushu, it promoted <span class=\"xn-location\">Japan<\/span> as a special tourist destination, offering a variety of scenery, heritage attractions, entertainment and culinary experiences during the livestreamed sessions.<span id=\"spanHghlt4f4a\">&nbsp;H<\/span>osted by Trip.com Group Vice President Sun Tianxu, the livestream generated a gross merchandise value (GMV) of close to <span class=\"xn-money\">RMB 23 million<\/span> (or <span class=\"xn-money\">JPY 455 million<\/span>), with more than 22,000 room nights booked during the session.<\/p>\n<p>Since its launch in <span class=\"xn-chron\">March 2020<\/span>, the &#8220;BOSS Live&#8221; series of livestream sessions, an initiative led by Mr <span class=\"xn-person\">James Liang<\/span>, Co-founder and Executive Chairman of Trip.com Group, have generated a cumulative transaction volume of more than <span class=\"xn-money\">USD 1.48 billion<\/span> and attracted a total audience of over 1 billion global viewe<span id=\"spanHghltc319\">rs.<\/span><\/p>\n<p><b>About Trip.com Group<\/b><\/p>\n<p>Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24\/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission &#8220;to pursue the perfect trip for a better world&#8221;. Find out more about Trip.com Group here: group.trip.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOKYO, March 8, 2023 \/PRNewswire\/ &#8212; Leading travel service provider Trip.com Group today announced that it would strengthen collaborations with its stakeholders to promote and position Japan as a destination in a post-Covid environment. Koichi Wada, Commissioner Japan Tourism Agency (3rd from the left) and Sun Bo, Chief Marketing Officer of Trip.com Group (4th from [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-16655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRIP.COM GROUP TO DEEPEN COLLABORATIONS TO PROMOTE JAPAN AS A KEY DESTINATION AS TRAVEL RECOVERY CONTINUES TO GATHER MOMENTUM - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=16655\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRIP.COM GROUP TO DEEPEN COLLABORATIONS TO PROMOTE JAPAN AS A KEY DESTINATION AS TRAVEL RECOVERY CONTINUES TO GATHER MOMENTUM - My Blog\" \/>\n<meta property=\"og:description\" content=\"TOKYO, March 8, 2023 \/PRNewswire\/ &#8212; Leading travel service provider Trip.com Group today announced that it would strengthen collaborations with its stakeholders to promote and position Japan as a destination in a post-Covid environment. 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