{"id":18199,"date":"2023-05-01T22:09:00","date_gmt":"2023-05-01T22:09:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4085974_AE85974_0"},"modified":"2023-05-01T22:09:00","modified_gmt":"2023-05-01T22:09:00","slug":"sustainable-tuna-claims-too-confusing-calls-for-clearer-labelling","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=18199","title":{"rendered":"Sustainable tuna claims too confusing – calls for clearer labelling"},"content":{"rendered":"

SYDNEY<\/span><\/span>, May 2, 2023<\/span><\/span> \/PRNewswire\/ — This World Tuna Day, today, the <\/b>Marine Stewardship Council<\/a><\/b> (MSC) has revealed that whilst most Aussies are seeking sustainable tuna (57%), many find it too difficult due to the limited options available and find it confusing to make the right choice.<\/b><\/p>\n

\n

\"Canned<\/a>
Canned tuna is the most popular type of tuna in Australia. Credit: milosljubicic<\/span><\/p>\n<\/p><\/div>\n

The research conducted by YouGov found that a whopping 14.4 million Australians<\/span> buy canned tuna, with millennials and parents purchasing more than average. An estimated 336 million servings of tuna are consumed annually, with the average household consuming 36 per year.<\/p>\n

With canned tuna sales in Australia<\/span> exceeding $400 million<\/span> in 2022, the impact of this household staple on global tuna stocks from overfishing<\/a> is significant, according to Anne Gabriel<\/span>, Program Director, Oceania for the Marine Stewardship Council<\/b>, adding: “Many of us are confused by the multitude of environmental claims on tuna cans. Most tuna sold in Australia<\/span> is not independently certified as sustainably caught, which is a major concern when our ocean faces extreme pressures from climate change and overfishing.”<\/i><\/p>\n

\n

\"Aussies<\/a>
Aussies want to shop sustainable tuna, but availability and information is lacking<\/span><\/p>\n<\/p><\/div>\n

Prof Gretta Pecl<\/span> at the University of Tasmania<\/span> and member of the Biodiversity Council<\/b> explains that healthy tuna populations mean the marine ecosystem is functioning well: “Take away too many tuna, and there can be ecosystem change which could be bad news for ocean health and our continued love of tuna as a quick and tasty high-protein meal.”<\/i><\/p>\n

Despite best intentions, nearly two in five (37%) claim they can’t easily find sustainable tuna<\/a> when shopping, and over two in five (43%) can’t see many canned tuna brands on the shelf that have an ecolabel from a trusted independent organisation. Almost half (45%) are confused about what they should look for.<\/p>\n

With the MSC blue fish tick label found to be the most trusted independent claim on canned tuna, Katie Saunders<\/span> from John West<\/span> is urging other tuna brands to follow their lead<\/b>:<\/span> “Each year, Australians buy 80 million cans of certified sustainable John West<\/span> tuna with the MSC blue fish tick label to be assured their purchase isn’t costing the ocean.<\/i><\/p>\n

“We call on more brands to join the global effort to source seafood from well-managed fisheries and employ responsible fishing strategies to protect tuna stocks so we can continue to enjoy tuna for generations to come.”<\/i><\/p>\n

Despite price being the top factor (25%) influencing tuna purchasing decisions, three in five (60%) would be more likely to purchase canned tuna if it were third-party certified with an ecolabel, and almost three-quarters (72%) would be willing to spend an average of 15.6 percent more for it.<\/p>\n

An independent third-party assurance has a bigger influence than brand claims, with about three in ten (28%) saying it is one of the top deciding factors, while less than two in ten (18%) say so about a brand environmental message or claim on the packaging.<\/p>\n

With the product label being the first point of reference for most shoppers (52%) when looking to find out whether a brand is sustainable, Kiarne<\/b> Treacy, CEO and Founder of Sustainable Choice Group, <\/b>said: “Following the recent ACCC investigation into sustainability claims<\/span>, now is the time for businesses to review their use of eco-labels, both third-party and self-made. Eco-labels have the power to guide more sustainable consumption or mislead if misused. When the nature of the certification scheme is clearly described, these labels play a vital role in educating the consumer when they need it most, like at the supermarket shelf.”<\/i><\/p>\n

Shoppers are advised to seek out credible certification labels such as the MSC blue fish tick, which indicates sustainable seafood<\/a> from an independently certified sustainable fishery.<\/p>\n","protected":false},"excerpt":{"rendered":"

SYDNEY, May 2, 2023 \/PRNewswire\/ — This World Tuna Day, today, the Marine Stewardship Council (MSC) has revealed that whilst most Aussies are seeking sustainable tuna (57%), many find it too difficult due to the limited options available and find it confusing to make the right choice. Canned tuna is the most popular type of tuna […]<\/p>\n","protected":false},"author":8,"featured_media":18200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-18199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nSustainable tuna claims too confusing - calls for clearer labelling - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=18199\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable tuna claims too confusing - calls for clearer labelling - My Blog\" \/>\n<meta property=\"og:description\" content=\"SYDNEY, May 2, 2023 \/PRNewswire\/ — This World Tuna Day, today, the Marine Stewardship Council (MSC) has revealed that whilst most Aussies are seeking sustainable tuna (57%), many find it too difficult due to the limited options available and find it confusing to make the right choice. 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