{"id":18419,"date":"2023-05-09T11:00:00","date_gmt":"2023-05-09T11:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4094110_AE94110_0"},"modified":"2023-05-09T11:00:00","modified_gmt":"2023-05-09T11:00:00","slug":"wild-turkeys-new-trust-your-spirit-global-campaign-spotlights-bold-stories-from-three-trailblazing-music-artists","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=18419","title":{"rendered":"Wild Turkey’s New “Trust Your Spirit” Global Campaign Spotlights Bold Stories from Three Trailblazing Music Artists"},"content":{"rendered":"\n\n\n
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Starring Shakey Graves<\/span>, Matt Corby<\/span>, and Yoohei Kawakami, New Creative from the Iconic American Whiskey Brand begins rolling out globally this month<\/p>\n

LAWRENCEBURG, Ky.<\/span>, May 9, 2023<\/span> \/PRNewswire\/ — Wild Turkey, the iconic American bourbon brand, today unveiled the newest creative in its global campaign and platform, “Trust Your Spirit,” with cameos from world renowned musicians Shakey Graves<\/span>, Matt Corby<\/span>, and Yoohei Kawakami. The new films tell the story of each artist’s journey to find their voice, following their instincts to create art their own way. The creative uses music as a medium to illustrate what happens when you ‘Trust Your Spirit,’ just like Wild Turkey has done for decades.<\/p>\n

In a series of digital vignettes, rolling out globally starting this month, the three trailblazing artists each tell their own career story illustrating how intuition led them to where they are today. There’s an extra spark that can be felt when music was created based on the creator’s gut feeling, not based on the whims of others. The same is true in bourbon. Wild Turkey<\/span>, under the leadership of legendary father and son Master Distilling team Jimmy and Eddie Russell<\/span>, has been faithful to its iconic recipe and craft for decades. The tagline “Trust Your Spirit,” is a bold and confident rallying cry that echoes the family ethos: the best results come when you do things your way, the right way.<\/p>\n

Austin, Texas<\/span>-native Alejandro Rose-Garcia<\/span>, known as Shakey Graves<\/span>, started his career as an actor but soon moved on to becoming a one-man band with the confidence to deliver his own story his own way. Australian artist Matt Corby<\/span> had a career path laid out for him by others, but he took a detour, building his own recording studio on a ranch in the woods to truly find his own voice. And Yoohei Kawakami from the band Alexandros performed in parks around Tokyo<\/span> for years to hone his sound, but it wasn’t until he gave up what he thought people wanted to hear that he found his confidence and is now part of a hit band.<\/p>\n

“The message of ‘Trust Your Spirit’ resonates across geographies and cultures,” said Raul Gonzalez<\/span>, Global Managing Director for Spirits at Campari Group. He adds, “The idea was inspired by the legacy of Wild Turkey and the people that have built it, but that passion and commitment exists in industries all over the world and we’re excited to celebrate it with this campaign. It’s been an honor to partner with these talented musicians who embody the spirit of Wild Turkey.”<\/p>\n

To further illustrate the connection between Wild Turkey and music, a custom, hi-fi listening lounge was built as the backdrop. The bar is both a green room and a storytelling platform for each artist. Shakey Graves<\/span>, Matt Corby<\/span>, and Yoohei Kawakami can each be found at the bar sharing their tale, before they pass through to perform their own song in a curated “venue” representing their unique spirit \u2013 from the stage, to the woods, to the runway. After each electric performance – “Roll the Bones” by Shakey Graves<\/span>, “Big Smoke” by Matt Corby<\/span>, and “de Mexico<\/span>” by Alexandros – the artists return to the listening lounge to toast to the journey with a Wild Turkey Bourbon.<\/p>\n

Led by Creative Director Josh Combs, the “Trust Your Spirit” creative platform symbolizes the dedication of the Russell family and legacy of Wild Turkey bourbon. Beyond the films, the ‘Trust Your Spirit’ campaign will come to life through omni-channel programs in key markets around the world. Whiskey fans of legal drinking age will have the opportunity to experience the music of these and other emerging musical artists at one-of-a-kind concerts, festival experiences, and intimate listening events, such as:<\/p>\n