{"id":18597,"date":"2023-05-15T16:00:00","date_gmt":"2023-05-15T16:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4098755_AE98755_0"},"modified":"2023-05-15T16:00:00","modified_gmt":"2023-05-15T16:00:00","slug":"hyundai-motor-and-sony-pictures-team-up-for-the-third-time-with-spider-man-across-the-spider-verse","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=18597","title":{"rendered":"Hyundai Motor and Sony Pictures Team Up for the Third Time with &#8216;Spider-Man: Across the Spider-Verse&#8217;"},"content":{"rendered":"<ul type=\"disc\">\n<li>The new animated movie to feature a flying version of Hyundai Motor&#8217;s Prophecy concept EV, predecessor of the all-electric IONIQ 6 model, along with examples of the company&#8217;s future mobility vision<\/li>\n<li>Team up extends to a multi-dimensional global marketing campaign, with animated TV commercial, social media content, behind-the-scenes video and offline exhibition<\/li>\n<li>Now in its third installment, the partnership pairs Sony Pictures&#8217; IP with Hyundai Motor&#8217;s leading technologies and visually innovative designs<\/li>\n<\/ul>\n<p><span class=\"xn-location\">SEOUL, South Korea<\/span> and <span class=\"xn-location\">FOUNTAIN VALLEY, Calif.<\/span>, <span class=\"xn-chron\">May 16, 2023<\/span> \/PRNewswire\/ &#8212; Hyundai Motor Company and Sony Pictures are joining forces again this summer on &#8220;Spider-Man: Across the Spider-Verse.&#8221; The animated movie features a flying version of the company&#8217;s Prophecy concept EV model and its future mobility vision.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"7\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2076674\/Hyundai_X_Spider_verse_Movie_shot_Flying_Prophecy.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2076674\/Hyundai_X_Spider_verse_Movie_shot_Flying_Prophecy.jpg?p=medium600\" title=\"Hyundai X Spider-verse_Movie shot_Flying Prophecy\" alt=\"Hyundai X Spider-verse_Movie shot_Flying Prophecy\"> <\/a> <br \/><span>Hyundai X Spider-verse_Movie shot_Flying Prophecy<\/span><\/p>\n<\/p><\/div>\n<p>The collaboration stems from a global promotional partnership that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company&#8217;s human-centered mobility vision via product and technological innovations.<\/p>\n<p>The movie also features several of Hyundai Motor&#8217;s future mobility concepts for revitalizing cities, including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor&#8217;s first-ever proprietary model.<\/p>\n<p>Hyundai Motor and Sony Pictures are also collaborating on a multi-dimensional global marketing campaign rolling out between May and July. The campaign includes an <a href=\"https:\/\/www.youtube.com\/watch?v=9CpsUt9gBII\" target=\"_blank\" rel=\"nofollow noopener\">animated TV commercial<\/a> that features Spider-Man, IONIQ 6 and IONIQ 5, and utilizes a new song produced by Metro Boomin.<\/p>\n<p>&#8220;Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love,&#8221; said <span class=\"xn-person\">Sungwon Jee<\/span>, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. &#8220;This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand.&#8221;<\/p>\n<p>&#8220;During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand. Utilizing music from the film&#8217;s soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters,&#8221; said <span class=\"xn-person\">Jeffrey Godsick<\/span>, EVP, Global Partnerships &amp; Brand Management and Head of Location Based Entertainment, Sony Pictures Entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new animated movie to feature a flying version of Hyundai Motor&#8217;s Prophecy concept EV, predecessor of the all-electric IONIQ 6 model, along with examples of the company&#8217;s future mobility vision Team up extends to a multi-dimensional global marketing campaign, with animated TV commercial, social media content, behind-the-scenes video and offline exhibition Now in its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-18597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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