{"id":19210,"date":"2023-06-05T19:03:00","date_gmt":"2023-06-05T19:03:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4118139_AE18139_0"},"modified":"2023-06-05T19:03:00","modified_gmt":"2023-06-05T19:03:00","slug":"dynata-expands-proprietary-inbrain-platform-into-asia-pacific-region-amid-other-new-technology-and-quality-enhancements","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=19210","title":{"rendered":"Dynata expands proprietary inBrain platform into Asia-Pacific region, amid other new technology and quality enhancements"},"content":{"rendered":"\n\n\n
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Four APAC countries already leveraging stronger UX capabilities, broader panel reach and deeper engagement opportunities \u2014 with more locations added soon<\/i><\/p>\n

DALLAS<\/span>, June 6, 2023<\/span> \/PRNewswire\/ — Dynata<\/a><\/u>, the world’s largest first-party data company for insights, activation and measurement, today announced the expansion of inBrain \u2014 its proprietary, survey-based monetization platform \u2014 into the Asia-Pacific<\/span> (APAC) region. Rollouts are complete in Australia<\/span>, India<\/span>, Japan<\/span> and New Zealand<\/span>; additional deployments into multiple Asian markets will follow in 2023-24.<\/p>\n

These inBrain launches across APAC deepen Dynata’s commitment to delivering a trustworthy and high-quality survey experience to customers and members globally \u2014 by not only improving the quality of Dynata’s panels but also providing actionable insights that help businesses make smarter decisions. Other benefits to Dynata’s APAC clients include access to global innovations and expanded global capabilities through the acquisition of Branded Research and new loyalty and recruitment partnerships in the Americas and Europe<\/span>.<\/p>\n

Acquired by Dynata in 2021 and already available in the Americas and Europe<\/span>, inBrain is widely considered a leader in sourcing, qualifying and engaging real and unique mobile-first consumers. Focusing on hard-to-reach younger audiences, the platform offers survey opportunities via daily-used apps \u2014 including fitness and lifestyle, among others \u2014 rewarding members with points or prizes within mobile games.  <\/p>\n

“The growth of inBrain in the Asia-Pacific<\/span> region and the local Australia<\/span> and New Zealand<\/span> markets is one example among many of Dynata’s innovations that deliver excellent reach and high-quality data,” said James Burge<\/span>, Managing Director for Asia-Pacific<\/span> at Dynata, which recently was named the first and only first-party data provider to earn global NQI Data Quality certification<\/a> from Neutronian. “Dynata’s size and scale allow us to innovate and develop rapidly, even in challenging economic environments, resulting in significant advantages to our clients already this year and into the future.”<\/p>\n

The inBrain expansion accompanies a broad range of recent panel and system enhancements from Dynata that focus on expanding panel offerings and reach, increasing panel engagement, improving data systems and ensuring data quality.<\/p>\n