{"id":19709,"date":"2023-06-22T11:29:00","date_gmt":"2023-06-22T11:29:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4136603_AE36603_0"},"modified":"2023-06-22T11:29:00","modified_gmt":"2023-06-22T11:29:00","slug":"tencent-marketing-solution-and-dentsu-announce-joint-business-partnership-at-cannes-lions","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=19709","title":{"rendered":"Tencent Marketing Solution and dentsu announce joint business partnership at Cannes Lions"},"content":{"rendered":"

SHENZHEN, China<\/span>, June 22, 2023<\/span> \/PRNewswire\/ — As the economy rebounds, novel consumption trends and consumer behaviors are beginning to take shape, prompting major brands to increase their investment to tackle challenges and seize opportunities for future growth.<\/p>\n

These circumstances set the stage for the 70th Cannes Lions International Festival of Creativity. Established in 1954, the Festival has become a global stage where marketing and advertising professionals converge to celebrate creative excellence and inspire business collaborations. This year, Tencent<\/span> Marketing Solution (hereafter referred to as TMS) is making waves by unveiling its Joint Business Partnership (JBP) with dentsu.<\/p>\n

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Embracing Evolution and Innovation for Future Growth <\/b><\/p>\n

On June 20th<\/span>, Ethen Zhang<\/span>, Deputy General Manager of Channel Sales at TMS, and Rob Gilby<\/span>, APAC CEO of dentsu, jointly stamped a scroll inscribed with the Chinese characters “Lian Meng<\/span>,” symbolizing “Union”. The exchange of “Dunhuang” artwork ornaments – symbols of “heritage, innovation, technique, and responsibility” – marked the commencement of this strategic partnership.<\/p>\n

Ethen Zhang<\/span> announced at the ceremony, “We aspire to harness dentsu’s comprehensive strengths and global network resources, while fully capitalizing on the synergies of both our ecosystems. Together, we aspire to offer our clients more enduring and higher return on investment solutions.”<\/p>\n

At the ceremony, Rob Gilby<\/span> shared “In today’s hyper-competitive and customer-centric world, we need to know the most about customers and harness innovation and resources to continue to manage and meet expectations while also driving growth for business. Today, we are honoured and delighted to be strategically aligned with Tencent<\/span>, a leader in China<\/span> to shape the customer experience of the future and cultivate long-standing brand loyalty and trust.”<\/p>\n

Innovation and Collaboration: Adding Value to the Marketplace<\/b><\/p>\n

Building on a strong track record of collaboration, the enhanced JBP will concentrate on four core areas: integrated marketing solution development, copyrighted content cooperation, marketing technology and measurement, and charity and social responsibility.<\/p>\n