{"id":19834,"date":"2023-06-27T04:00:00","date_gmt":"2023-06-27T04:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4141890_AE41890_0"},"modified":"2023-06-27T04:00:00","modified_gmt":"2023-06-27T04:00:00","slug":"visa-champions-womens-success-with-new-campaign-for-fifa-womens-world-cup-australia-new-zealand-2023","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=19834","title":{"rendered":"Visa champions women&#8217;s success with new campaign for FIFA Women&#8217;s World Cup Australia &amp; New Zealand 2023\u2122"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1996331\/Visa_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 27, 2023<\/span><\/span> \/PRNewswire\/ &#8212; To support women&#8217;s empowerment in the region, Visa is launching a<i>&nbsp;&#8220;Behind Every Number, There&#8217;s A Story&#8221;<\/i>&nbsp;campaign timed around the upcoming FIFA Women&#8217;s World Cup Australia &amp; <span class=\"xn-location\">New Zealand<\/span> 2023\u2122 to inspire women to leverage sports to overcome life&#8217;s challenges.<\/p>\n<p>This campaign revolves around stories of Team Visa athletes celebrating their experiences on and off the pitch in the journey to the FIFA Women&#8217;s World Cup. Every milestone, from playing in a grassroots community to defending national colours on the field, is accompanied by meaningful numbers that bear a story. This campaign aims to highlight the power of human potential in overcoming adversity, and inspire other women to achieve their personal goals and aspirations.<\/p>\n<p>According to Visa commissioned research<sup><sup><span id=\"spanHghlt579c\">[1]<\/span><\/sup><\/sup>, 40 per cent of aspiring women entrepreneurs struggle with a lack of confidence when it comes to starting their own businesses. Obstacles range from juggling multiple responsibilities and experiencing cultural biases that significantly impact their self-esteem. However, 74 per cent of women entrepreneurs recognise the positive impact of engaging in physical activities on running their own business, such as helping them to boost confidence and developing skills to become a good business owner. 43 per cent of respondents reported that participating in sports enhances their competitiveness.<\/p>\n<p>&#8220;At Visa, we are a data-driven company that analyses numbers for meaningful insights. Beyond the 260 billion transactions<sup><span id=\"spanHghltcb53\">[2]<\/span><\/sup>, we seek to celebrate the individual stories of the people we serve. From game statistics to jersey numbers \u2013 we celebrate how these figures reflect accomplishments of each Team Visa athlete, both on and off the field,&#8221; shared <span class=\"xn-person\">Danielle Jin<\/span>, Head of Marketing, Visa Asia Pacific. &#8220;By showcasing examples of women who have transformed their accomplishments into successful business ventures, we hope to inspire other women across the region to pursue their dreams and turn their passions into thriving enterprises.&#8221;&nbsp;<\/p>\n<p><b>Empowering women through sports<\/b><\/p>\n<p>As a purpose-driven company, Visa strives to remove barriers and connect more people to the global economy. Our longstanding focus on supporting women&#8217;s economic advancement is one example of how we bring our purpose to life. As the first FIFA Women&#8217;s Football Partner, Visa strives to foster greater equality by addressing the challenges women face in various areas, including sports and business, creating playing fields that are truly level for all women and girls.<\/p>\n<p>During the FIFA Women&#8217;s World Cup Australia &amp; <span class=\"xn-location\">New Zealand<\/span> 2023\u2122, Visa will award 64 grants to women small business owners, with one grantee being selected after each match and from the same market as the Player of the Match. Whether the Player of the Match is a player from first-time entrant <span class=\"xn-location\">Panama<\/span>, or a veteran from the defending champion U.S. team, a woman small business owner in the Player of the Match athlete&#8217;s home country will receive a grant to help towards her own goals. The funding ranges in value from <span class=\"xn-money\">$5,000<\/span> for the 48 first round matches up to <span class=\"xn-money\">$50,000<\/span> for the final. <span id=\"spanHghltb2fa\">The winning small businesses will be announced live at the athlete trophy presentation.<\/span><\/p>\n<p><b>About Visa<\/b><\/p>\n<p>Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.&nbsp;<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody readability=\"5\">\n<tr readability=\"15.5\">\n<td class=\"prnpr2 prnpl2 prnvab prnsbtb1 prnrbrb1 prnsbbb1 prnsblb1\" colspan=\"1\" rowspan=\"1\" readability=\"14\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[1] Market research &#8220;Playing to Win: Sports as a Catalyst of Women&#8217;s Empowerment and Development&#8221; was commissioned by Visa and conducted by Kantar research agency in the following markets: Australia, New Zealand, Mainland China, the Philippines, Vietnam.<\/span><\/p>\n<p class=\"prnml4\"><span class=\"prnews_span\">[2]&nbsp;For the 12 months ended March 31, 2023; includes payments and cash transactions<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, June 27, 2023 \/PRNewswire\/ &#8212; To support women&#8217;s empowerment in the region, Visa is launching a&nbsp;&#8220;Behind Every Number, There&#8217;s A Story&#8221;&nbsp;campaign timed around the upcoming FIFA Women&#8217;s World Cup Australia &amp; New Zealand 2023\u2122 to inspire women to leverage sports to overcome life&#8217;s challenges. This campaign revolves around stories of Team Visa athletes celebrating [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-19834","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa champions women&#039;s success with new campaign for FIFA Women&#039;s World Cup Australia &amp; New Zealand 2023\u2122 - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=19834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa champions women&#039;s success with new campaign for FIFA Women&#039;s World Cup Australia &amp; New Zealand 2023\u2122 - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, June 27, 2023 \/PRNewswire\/ &#8212; To support women&#8217;s empowerment in the region, Visa is launching a&nbsp;&#8220;Behind Every Number, There&#8217;s A Story&#8221;&nbsp;campaign timed around the upcoming FIFA Women&#8217;s World Cup Australia &amp; New Zealand 2023\u2122 to inspire women to leverage sports to overcome life&#8217;s challenges. 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