{"id":20236,"date":"2023-07-11T07:00:00","date_gmt":"2023-07-11T07:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4148351_AE48351_0"},"modified":"2023-07-11T07:00:00","modified_gmt":"2023-07-11T07:00:00","slug":"korea-ginseng-corp-changed-its-brand-name-to-jung-kwan-jang","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=20236","title":{"rendered":"Korea Ginseng Corp. changed its brand name to Jung Kwan Jang"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2146481\/Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Recognized value in the UK, <span class=\"xn-location\">France<\/span> and <span class=\"xn-location\">Japan<\/span> for 400 years<\/b><\/li>\n<\/ul>\n<p><span class=\"xn-location\">SEOUL, South Korea<\/span>, <span class=\"xn-chron\">July 11, 2023<\/span> \/PRNewswire\/ &#8212;<b> Korea Ginseng Corporation (KGC) announced on the third day the change of its brand name from <span class=\"xn-person\">Cheong Kwang Jang<\/span>, with&nbsp;a 124-year tradition, to <span class=\"xn-person\">Jung Kwan Jang<\/span>.<\/b>&nbsp;This transformation involves a renewal of brand identity, logo and product package, to reposition itself as a global health supplement solution brand. KGC&#8217;s <span class=\"xn-person\">Jung Kwan Jang<\/span> continues its 124-year history with popularity in 40 countries, keeping its top rank in the global ginseng retail market for ten consecutive years.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"7\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2147155\/JUNG_KWANG_JANG_Korea_Red_Ginseng.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2147155\/JUNG_KWANG_JANG_Korea_Red_Ginseng.jpg?p=medium600\" title=\"JUNG KWANG JANG Korea Red Ginseng\" alt=\"JUNG KWANG JANG Korea Red Ginseng\"> <\/a> <br \/><span>JUNG KWANG JANG Korea Red Ginseng<\/span><\/p>\n<\/p><\/div>\n<p>Korean ginseng, the beginning of the Korean wave, has been treasured for about 400 years for its medicinal properties not only in <span class=\"xn-location\">Asia<\/span>, but also in <span class=\"xn-location\">Europe<\/span>. It is renowned for its ability to boost immunity and aid in energy recovery. Korean ginseng, cultivated in the finest soil for its growth, is widely regarded as the highest quality.<\/p>\n<p>In the first issue of Philosophical Transactions published by the Royal Society, scientist Th\u00e9venot called ginseng a remarkable energy restorative and booster. In 1681, the Royal Family Collection Catalogue stated, &#8220;Ginseng does not grow everywhere. It grows only in Korea. It is used for treating chronic and serious diseases. It is very expensive and equivalent to silver in value.&#8221;&nbsp;<\/p>\n<p>In 1736, a doctorate paper titled &#8220;Can Ginseng Serve as an Energy Booster for Patients?&#8221; was accepted in <span class=\"xn-location\">France<\/span>. Despite its remarkable efficacy, ginseng did not attain widespread popularity for it&#8217;s not easily attainable, as stated by the Histoire de Acad\u00e9mie royale des sciences of 1718, &#8220;Ginseng is a very rare and expensive medicinal herb, so it&#8217;s not possible to get more than a mere sample of it&#8221;.<\/p>\n<p>In 1674, <span class=\"xn-location\">Japan<\/span>, aware of the value of ginseng, opened a Korean ginseng store, where people would queue up overnight in anticipation. Back then, a &#8220;waiting service&#8221; emerged, where people would get paid for standing in line on behalf of customers, similar to the practices seen at recent K-pop concerts.<\/p>\n<p>The value of Korean ginseng has remained consistent over the past 400 years. In particular, red ginseng, made by steaming and drying ginseng, is Korea&#8217;s representative health supplement. <span class=\"xn-person\">Jung Kwan Jang<\/span> products were gifts to <span class=\"xn-person\">Queen Elizabeth II<\/span> and Pope John Paul II during their visit to Korea, and as a diplomatic gift during summit conferences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recognized value in the UK, France and Japan for 400 years SEOUL, South Korea, July 11, 2023 \/PRNewswire\/ &#8212; Korea Ginseng Corporation (KGC) announced on the third day the change of its brand name from Cheong Kwang Jang, with&nbsp;a 124-year tradition, to Jung Kwan Jang.&nbsp;This transformation involves a renewal of brand identity, logo and product [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-20236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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