{"id":20270,"date":"2023-07-12T08:00:00","date_gmt":"2023-07-12T08:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4155352_AE55352_0"},"modified":"2023-07-12T08:00:00","modified_gmt":"2023-07-12T08:00:00","slug":"top-30-most-valuable-southeast-asian-brands-worth-a-combined-119-6-billion-according-to-new-kantar-brandz-ranking","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=20270","title":{"rendered":"Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking"},"content":{"rendered":"<ul type=\"disc\">\n<li><b><span class=\"xn-location\">Singapore<\/span> is home to 10 brands in the Top 30&nbsp;Kantar BrandZ SEA ranking<\/b><\/li>\n<li><b>Financial Services and Telecom Providers dominate inaugural <span class=\"xn-person\">Kantar BrandZ<\/span> ranking<\/b><\/li>\n<li><b>Region&#8217;s brands are among the world&#8217;s most trusted and relevant to consumers&#8217; lives<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 12, 2023<\/span><\/span> \/PRNewswire\/ &#8212; The Top 30 most valuable Southeast Asian brands \u2013 covering <span class=\"xn-location\">Vietnam<\/span>, <span class=\"xn-location\">Thailand<\/span>, <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, and <span class=\"xn-location\">Singapore<\/span> \u2013 have a combined total brand value of <span class=\"xn-money\">$119.6bn<\/span>, according to the inaugural&nbsp;<u><a href=\"http:\/\/www.kantar.com\/campaigns\/brandz\/southeast-asia\" target=\"_blank\" rel=\"nofollow noopener\"><span id=\"spanHghlt5add\">Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands report<\/span><\/a><\/u>.<\/p>\n<p><b><span class=\"xn-location\">Singapore<\/span><\/b>&nbsp;is home to 10 brands in the Southeast Asian brand ranking, the highest number among the six markets, and contributes 35% of the total value. <span class=\"xn-location\">Singapore&#8217;s<\/span> most valuable brand is the highly digital and purpose-driven bank <b>DBS<\/b> (No.2; <span class=\"xn-money\">$11.8bn<\/span>), which focuses on responsible banking and creating social impact. It helps its customers to &#8216;Live more, bank less&#8217; with a stress-free user experience.<\/p>\n<div>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody readability=\"2\">\n<tr readability=\"3\">\n<td class=\"prngen2\" colspan=\"5\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Top 10 Singapore Brands &#8211;&nbsp;Kantar&nbsp;BrandZ&nbsp;Top 10 Most Valuable Southeast Asian Brands 2023<\/b>&nbsp;<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"5\" rowspan=\"1\"><\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>SG Rank <br \/>2023<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>SEA Rank <br \/>2023<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Brand<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Valuation Category<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Brand Value 2023 <br \/>(USD mil)<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">1<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">DBS<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Financial Services<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">11,755<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">UOB<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Financial Services<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">7,180<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">3<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">8<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Shopee<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Retail<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4,593<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">9<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Marina Bay Sands<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Travel Services<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4,433<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">5<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">11<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singapore Airlines<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Travel Services<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2,848<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">6<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">12<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Lazada<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Retail<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2,706<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">7<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">14<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singtel <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Telecom Providers<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2,543<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">8<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">16<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">OCBC<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Financial Services <\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2,312<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">9<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">17<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">POSB<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Financial Services<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2,278<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">10<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">29<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Tiger<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Alcohol<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">1,292<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><b><span class=\"xn-person\">Jane Ng<\/span>, General Manager, <span class=\"xn-location\">Singapore<\/span>, Kantar, comments, <\/b>&#8220;<span class=\"xn-location\">Singapore&#8217;s<\/span> most valuable brands have a strong local identity, and telling culturally relevant stories that demonstrate their role in consumers&#8217; lives, coupled with an international outlook, will be key to growth. Delivering outstanding quality and innovation, standing out from the crowd, stretching into new categories, and creating superior experiences are all potential winning strategies. We see businesses that continue to invest in their brands through disruption outperform in the market.&#8221;<\/p>\n<p>Together, <b>Financial Services<\/b> and <b>Telecom Providers<\/b> contribute two-thirds of all the brands in the ranking, and 79% of its value. <span class=\"xn-location\">Indonesia&#8217;s<\/span> <b>Bank <span class=\"xn-location\">Central Asia<\/span> (BCA)<\/b> is the most valuable brand in <span class=\"xn-location\">Southeast Asia<\/span>, worth <span class=\"xn-money\">$23.5bn<\/span>, followed by DBS at No.2 and BRI at No.3.&nbsp;BCA is one of 11 banks in the Top 30, and one of five in the Top 10. Its dominance reflects that it has a single, unified customer-facing brand that consumers find exceptionally salient and relevant. The next most represented category is Telecom Providers, with nine brands accounting for around one-fifth of the Top 30&#8217;s total value. Next is Retail, with 8% of the total value, and Travel Services with 6%.<\/p>\n<p><b>Local focus, global opportunity. <\/b>In contrast to the strongest brands in most other markets surveyed by <span class=\"xn-person\">Kantar BrandZ<\/span>, the leading Southeast Asian brands generate almost all their business &#8216;at home,&#8217; with only 20% generated in international markets. This highlights an opportunity for them to expand into new territories&nbsp;to build value.<\/p>\n<p><b>High demand power. <\/b>Through creating powerful connections with local consumers, Southeast Asian brands have the highest Demand Power, compared with other markets with a <span class=\"xn-person\">Kantar BrandZ<\/span> ranking. Demand Power is a <span class=\"xn-person\">Kantar BrandZ<\/span> measure of a brand&#8217;s ability to drive consumers&#8217; predisposition to buy, and Southeast brands with the highest Demand Power have twice the average value, compared with lower performers on this measure.<\/p>\n<p><b>Driven by value. <\/b>Brands in <span class=\"xn-location\">Southeast Asia<\/span> excel at justifying the prices they charge, by demonstrating why they are &#8216;worth it&#8217;. Despite budget constraints, consumers are willing to pay more for brands that meet their needs and stand out from the competition.&nbsp;<b>Singapore Airlines&#8217;<\/b> (No.11; <span class=\"xn-money\">$2.9bn<\/span>) commitment to excellence, attention to detail, and exceptional customer service supports its&nbsp;ability to charge a premium. &nbsp;<\/p>\n<p><b><span class=\"xn-person\">Katie McClintock<\/span>, Managing Director, <span class=\"xn-location\">Southeast Asia<\/span>, Kantar, says,<\/b>&nbsp;&#8220;Our region&#8217;s leading brands have good reason to celebrate. They contribute significant value to the companies behind them, by connecting with consumers and adapting to their changing needs. In such a fast-changing, diverse, and rapidly growing region, brands need to be agile \u2013 and the Top 30 are masters of remaining relevant. There is huge potential for significant further growth if they can extend their local strengths into other Asian and even global markets.&#8221;<\/p>\n<p><b>Other trends from the Kantar BrandZ Top 30 Most Valuable Southeast Asian brands analysis include:<\/b><\/p>\n<ul type=\"disc\">\n<li><b><span class=\"xn-location\">Southeast Asia&#8217;s<\/span> brands are the second most trusted in the world.&nbsp;<\/b>The most deeply trusted brands grow with pace and consistency, especially in uncertain times. <b>Indomie <\/b>(No.15; <span class=\"xn-money\">$2.4bn<\/span>) leads the field in the Top 30, generating trust through offering familiar tastes that have been loved for generations.<\/li>\n<li><b>Relevance builds demand.<\/b> The brands that consumers perceive as &#8216;fitting well into everyday life&#8217; have almost <span id=\"spanHghlt61d7\">doubled<\/span> the Demand Power of their least relevant peers. <span class=\"xn-location\">Malaysia&#8217;s<\/span> <b>Grab <\/b>platform (No.19; <span class=\"xn-money\">$2.0bn<\/span>) is seen as most relevant. The brand offers a comprehensive range of services that make it the go-to choice for daily needs \u2013 including GrabCar, GrabFood, and the GrabExpress courier service.<\/li>\n<li><b>Sustainability is a value driver.&nbsp;<\/b>Consumers expect businesses to play a leading role in tackling environmental and social issues and helping them to make sustainable choices. Few brands in <span class=\"xn-location\">Southeast Asia<\/span> are perceived as having outstanding sustainability credentials, meaning there is a strong first-mover advantage to be won.<\/li>\n<\/ul>\n<p>The inaugural Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands ranking, report and extensive analysis are available now at <u><a href=\"http:\/\/www.kantar.com\/campaigns\/brandz\/southeast-asia\" target=\"_blank\" rel=\"nofollow noopener\"><span id=\"spanHghlta8d4\">http:\/\/www.kantar.com\/campaigns\/brandz\/southeast-asia<\/span><\/a><\/u><\/p>\n<p><b>NOTES TO EDITORS<\/b><\/p>\n<p><b>About <span class=\"xn-person\">Kantar BrandZ<\/span>:<\/b>&nbsp;Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business&#8217; financial performance. Kantar&#8217;s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.2 million consumers, for 21,000 brands in 54 markets. Discover more about <span class=\"xn-person\">Kantar BrandZ<\/span> <u><a href=\"http:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a><\/u>.&nbsp;&nbsp;&nbsp;<\/p>\n<p>The Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands is the most definitive and robust ranking of the region&#8217;s brands available. The 2023 ranking draws on opinions of over 98,048 respondents, about 1,744 unique brands across 78 categories and 6 markets. The&nbsp;brands ranked must meet at least one of these eligibility criteria:<\/p>\n<ul type=\"disc\">\n<li>The brand must have originated in <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Philippines<\/span>, <span class=\"xn-location\">Thailand<\/span>, <span class=\"xn-location\">Vietnam<\/span>, or <span class=\"xn-location\">Malaysia<\/span><\/li>\n<li>The brand must be owned by a listed company, and the company must publish its financial statements in the public domain<\/li>\n<li>Unicorn companies must have their latest valuation available in the public domain<\/li>\n<li>For banks, a minimum of 30 percent of its operating income must be generated by its retail segment<\/li>\n<li>The scope of the ranking is limited to consumer facing brands.<\/li>\n<\/ul>\n<p><b>About Kantar \u2013 <\/b>Kantar is the world&#8217;s leading marketing data and analytics business and an indispensable brand partner to the world&#8217;s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. Find out more: <a href=\"http:\/\/www.kantar.com\" rel=\"nofollow\">www.kantar.com<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore is home to 10 brands in the Top 30&nbsp;Kantar BrandZ SEA ranking Financial Services and Telecom Providers dominate inaugural Kantar BrandZ ranking Region&#8217;s brands are among the world&#8217;s most trusted and relevant to consumers&#8217; lives SINGAPORE, July 12, 2023 \/PRNewswire\/ &#8212; The Top 30 most valuable Southeast Asian brands \u2013 covering Vietnam, Thailand, Indonesia, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-20270","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=20270\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking - My Blog\" \/>\n<meta property=\"og:description\" content=\"Singapore is home to 10 brands in the Top 30&nbsp;Kantar BrandZ SEA ranking Financial Services and Telecom Providers dominate inaugural Kantar BrandZ ranking Region&#8217;s brands are among the world&#8217;s most trusted and relevant to consumers&#8217; 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