{"id":22250,"date":"2023-09-21T18:30:00","date_gmt":"2023-09-21T18:30:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4217034_AE17034_0"},"modified":"2023-09-21T18:30:00","modified_gmt":"2023-09-21T18:30:00","slug":"pixalate-q2-2023-ad-fraud-benchmarks-for-web-traffic-north-america-reports-highest-desktop-invalid-traffic-rate-at-13-followed-by-asia-pacific","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=22250","title":{"rendered":"Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1097984\/Pixalate_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers.<\/i><\/p>\n<p><span class=\"xn-location\">LONDON<\/span>, <span class=\"xn-chron\">Sept. 22, 2023<\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=2505368426&amp;u=https%3A%2F%2Fwww.pixalate.com%2F&amp;a=Pixalate\" target=\"_blank\" rel=\"nofollow noopener\">Pixalate<\/a><\/u>, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=2488613517&amp;u=https%3A%2F%2Fwww.pixalate.com%2Fdesktop-and-mobile-web-invalid-traffic-benchmarks-report&amp;a=Q2+2023+Desktop%C2%A0and%C2%A0Mobile%C2%A0Web%C2%A0Invalid%C2%A0Traffic%C2%A0Benchmark%C2%A0Report\" target=\"_blank\" rel=\"nofollow noopener\">Q2 2023 Desktop&nbsp;and&nbsp;Mobile&nbsp;Web&nbsp;Invalid&nbsp;Traffic&nbsp;Benchmark&nbsp;Report<\/a>, analyzing the invalid traffic (IVT) rates for open programmatic advertising on desktop, mobile and tablet websites as of Q2 2023.<\/p>\n<p>The report provides benchmarks for ad fraud across mobile and tablet devices and desktop browsers by global region and country.<\/p>\n<p><b>Key Findings: <\/b><\/p>\n<p><b>Open Programmatic Advertising on Desktop Web<\/b><\/p>\n<ul type=\"disc\">\n<li><b>12% <\/b>Desktop IVT rate in Q2 2023\n<ul type=\"disc\">\n<li><b>Firefox Browser (24%) <\/b>had the highest IVT rate in Q2 2023 among top 5 desktop web browsers<\/li>\n<\/ul>\n<\/li>\n<li><b><span class=\"xn-location\">North America<\/span> (13%) <\/b>reports highest desktop IVT rate<\/li>\n<li><b><span class=\"xn-location\">Malaysia<\/span> (21%)<\/b> reported the highest desktop web IVT rate for any country<\/li>\n<\/ul>\n<p><b>Open Programmatic Advertising on Mobile &amp; Tablet Web<\/b><\/p>\n<ul type=\"disc\">\n<li><b>8.5% <\/b>global mobile &amp; tablet web IVT rate in Q2 2023<\/li>\n<li><b>Vivo <\/b>mobile devices most vulnerable for mobile web IVT (<b>11.8%)<\/b><\/li>\n<li>At<b> 9%, APAC &amp; EMEA regions <\/b>have<b> higher mobile web IVT rate \u2013 <\/b>peaking at <b>24%<\/b> in <b><span class=\"xn-location\">South Korea<\/span> <\/b><\/li>\n<li><b>U.S. and <span class=\"xn-location\">Canada<\/span><\/b> among<b> lowest mobile web IVT<\/b> rates 8.2% &amp; 7.9% respectively<\/li>\n<\/ul>\n<p>Download a free copy of the report here: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=1963104119&amp;u=https%3A%2F%2Fwww.pixalate.com%2Fdesktop-and-mobile-web-invalid-traffic-benchmarks-report&amp;a=Q2+2023%C2%A0Desktop%C2%A0and%C2%A0Mobile%C2%A0Web%C2%A0Invalid%C2%A0Traffic%C2%A0Benchmark%C2%A0Report\" target=\"_blank\" rel=\"nofollow noopener\">Q2 2023&nbsp;Desktop&nbsp;and&nbsp;Mobile&nbsp;Web&nbsp;Invalid&nbsp;Traffic&nbsp;Benchmark&nbsp;Report<\/a><\/p>\n<p><b>About Pixalate<\/b><\/p>\n<p>Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24\/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=3202139237&amp;u=https%3A%2F%2Fwww.pixalate.com%2F&amp;a=www.pixalate.com\" target=\"_blank\" rel=\"nofollow noopener\">www.pixalate.com<\/a><\/p>\n<p><b>Disclaimer<\/b><\/p>\n<p><i>The content of this press release, and the Q2 2023 Desktop and Mobile Web Invalid Traffic Benchmarks Report (the &#8220;<b>Report<\/b>&#8220;), reflect Pixalate&#8217;s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate&#8217;s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate&#8217;s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. Per the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=1734137187&amp;u=https%3A%2F%2Fmediaratingcouncil.org%2Fsites%2Fdefault%2Ffiles%2FStandards%2F081815%2520Viewable%2520Ad%2520Impression%2520Guideline_v2.0_Final.pdf&amp;a=Media%C2%A0Rating%C2%A0Council%C2%A0(MRC)\" target=\"_blank\" rel=\"nofollow noopener\">Media&nbsp;Rating&nbsp;Council&nbsp;(MRC)<\/a><\/i><i>, &#8220;&#8216;Invalid Traffic&#8217; is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.&#8221; IVT is also sometimes referred to as &#8220;ad fraud.&#8221; Per the <\/i><i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3975969-1&amp;h=508127296&amp;u=https%3A%2F%2Fmediaratingcouncil.org%2Fsites%2Fdefault%2Ffiles%2FStandards%2FIVT%2520Addendum%2520Update%2520062520.pdf&amp;a=MRC\" target=\"_blank\" rel=\"nofollow noopener\">MRC<\/a><\/u><\/i><i>, &#8220;&#8216;Fraud&#8217; is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.&#8221;<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers. LONDON, Sept. 22, 2023 \/PRNewswire\/ &#8212; Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Desktop&nbsp;and&nbsp;Mobile&nbsp;Web&nbsp;Invalid&nbsp;Traffic&nbsp;Benchmark&nbsp;Report, analyzing the invalid traffic (IVT) rates for open programmatic [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-22250","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=22250\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific - My Blog\" \/>\n<meta property=\"og:description\" content=\"New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers. LONDON, Sept. 22, 2023 \/PRNewswire\/ &#8212; Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Desktop&nbsp;and&nbsp;Mobile&nbsp;Web&nbsp;Invalid&nbsp;Traffic&nbsp;Benchmark&nbsp;Report, analyzing the invalid traffic (IVT) rates for open programmatic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=22250\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T18:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/1097984\/Pixalate_Logo.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific\",\"datePublished\":\"2023-09-21T18:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250\"},\"wordCount\":565,\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/1097984\\\/Pixalate_Logo.jpg?p=medium600\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=22250\",\"name\":\"Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific - 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