{"id":23070,"date":"2023-11-01T23:00:00","date_gmt":"2023-11-01T23:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4250994_AE50994_0"},"modified":"2023-11-01T23:00:00","modified_gmt":"2023-11-01T23:00:00","slug":"paris-baguette-enter-into-official-global-partnership-with-paris-saint-germain","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=23070","title":{"rendered":"Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain"},"content":{"rendered":"\n<p><b>To Strengthen Overseas Brand Awareness<\/b><\/p>\n<p><b>Through Sports Marketing to Expand Global Business<\/b><\/p>\n<ul type=\"disc\">\n<li>Globally popular football club based in <span class=\"xn-location\">Paris, France<\/span> where Lee&nbsp;Kang-In, <span class=\"xn-location\">South Korea&#8217;s<\/span> beloved football player, is playing.<\/li>\n<li>CEO&nbsp;Jinsoo Hur: &quot;We will deliver greater enjoyment and value through collaboration between the food culture and sports, with Paris as motif&quot;.<\/li>\n<\/ul>\n<p>PARIS and <span class=\"xn-location\">SEOUL, South Korea<\/span>, <span class=\"xn-chron\">Nov. 2, 2023<\/span> \/PRNewswire\/ &#8212;&nbsp;Paris Baguette announced on <span class=\"xn-chron\">November 2, 2023<\/span> that it is embarking on its first journey in global sports marketing by becoming the first Korean company to enter into an official partnership with Paris Saint-Germain, one of the most successful football clubs in the world.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7295\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2263605\/1st_image.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2263605\/1st_image.jpg?p=medium600\" title=\"At Parc des Princes located in Paris, CEO Jinsoo Hur of the Paris. Baguette HQ and Chief Revenue Officer Marc Armstrong of Paris Saint-Germain pose for a photo after signing the official sponsorship agreement.\" alt=\"At Parc des Princes located in Paris, CEO Jinsoo Hur of the Paris. Baguette HQ and Chief Revenue Officer Marc Armstrong of Paris Saint-Germain pose for a photo after signing the official sponsorship agreement.\" \/><\/a><br \/><span>At Parc des Princes located in Paris, CEO Jinsoo Hur of the Paris. Baguette HQ and Chief Revenue Officer Marc Armstrong of Paris Saint-Germain pose for a photo after signing the official sponsorship agreement.<\/span><\/p>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3114\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2263606\/2nd_image.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2263606\/2nd_image.jpg?p=medium600\" title=\"At Parc des Princes located in Paris, Paris Baguette and Paris Saint-Germain signed sponsorships agreement with the message \u2018\uc548\ub155(AnNyeong, Hi), Paris Baguette\u2019. From left, YeonJeong Kim, Vice President Marketing of Paris Baguette HQ ; Jinsoo Hur, CEO at Paris Baguette HQ ; Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain ; Sebastien Wasels, Managing Director at Paris Saint-Germain APAC.\" alt=\"At Parc des Princes located in Paris, Paris Baguette and Paris Saint-Germain signed sponsorships agreement with the message \u2018\uc548\ub155(AnNyeong, Hi), Paris Baguette\u2019. From left, YeonJeong Kim, Vice President Marketing of Paris Baguette HQ ; Jinsoo Hur, CEO at Paris Baguette HQ ; Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain ; Sebastien Wasels, Managing Director at Paris Saint-Germain APAC.\" \/><\/a><br \/><span>At Parc des Princes located in Paris, Paris Baguette and Paris Saint-Germain signed sponsorships agreement with the message \u2018\uc548\ub155(AnNyeong, Hi), Paris Baguette\u2019. From left, YeonJeong Kim, Vice President Marketing of Paris Baguette HQ ; Jinsoo Hur, CEO at Paris Baguette HQ ; Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain ; Sebastien Wasels, Managing Director at Paris Saint-Germain APAC.<\/span><\/p>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6478\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2263607\/3rd_image.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2263607\/3rd_image.jpg?p=medium600\" title=\"Parc Des Princes stadium branded by Paris Baguette and of Paris Saint-Germain\" alt=\"Parc Des Princes stadium branded by Paris Baguette and of Paris Saint-Germain\" \/><\/a><br \/><span>Parc Des Princes stadium branded by Paris Baguette and of Paris Saint-Germain<\/span><\/p>\n<\/p><\/div>\n<p>Growing as a global bakery brand by operating about 4000 stores globally, including 500 in <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, <span class=\"xn-location\">China<\/span>, and <span class=\"xn-location\">Southeast Asia<\/span>, Paris Baguette plans to strengthen its global brand awareness and status by conducting sports marketing activities with Paris Saint-Germain, a professional football club with a large fanbase across the world and based in <span class=\"xn-location\">Paris<\/span>, the home of bread and a football powerhouse.<\/p>\n<p>In particular, Paris Saint-Germain is receiving great attention and love from global football fans with its world-famous star players and innovative collaborations in fashion, gastronomy, art, etc. Paris Baguette will utilize this partnership with Paris Saint-Germain to bring a positive and impactful outcome to its marketing strategy.&nbsp;<\/p>\n<p>Paris Baguette will capitalize on the partnership with Paris Saint-Germain by carrying out a range of marketing activities in Korea and internationally, starting this month.<\/p>\n<p>First, the Paris Baguette logo and advertising video will be exposed in Parc des Princes, the home stadium of Paris Saint-Germain, during every home game of the team. The company will also provide local fans with an opportunity to experience its bakery products and desserts on matchdays. In addition, Paris Baguette will produce powerful content with key players of Paris Saint-Germain, release collaboration-based merchandise and products, and hold promotional events to give away tickets to attend official tours and matches of Paris Saint-Germain.<\/p>\n<p><span class=\"xn-person\">Marc Armstrong<\/span>, Chief Revenue Officer, Paris Saint-Germain, said: &quot;We are very pleased to welcome Paris Baguette, our first ever partner from <span class=\"xn-location\">South Korea<\/span> to the Paris Saint-Germain family. For more than 35 years, Paris Baguette has consistently innovated and developed their unique know-how around an unconditional love for the globally inspiring city of Paris and the legendary baguette. Together, we are now ready to help Paris Baguette export its pursuit of excellence internationally, and we are proud to be able to accompany them in their global growth plans.&quot;<\/p>\n<p><span class=\"xn-person\">Jinsoo Hur<\/span>, CEO, <span class=\"xn-person\">Paris Baguette<\/span>, said: &quot;We are pleased to enter into a partnership with the prestigious football club Paris&nbsp;Saint-Germain. We will be able to deliver greater enjoyment and value to our customers and football fans across the world through collaboration between the food culture and sports based on Paris, a magnificent city, as motif. Moving forward, Paris Baguette will continue striving to provide customers with newer and more diverse experiences.&quot;&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>To Strengthen Overseas Brand Awareness Through Sports Marketing to Expand Global Business Globally popular football club based in Paris, France where Lee&nbsp;Kang-In, South Korea&#8217;s beloved football player, is playing. CEO&nbsp;Jinsoo Hur: &quot;We will deliver greater enjoyment and value through collaboration between the food culture and sports, with Paris as motif&quot;. PARIS and SEOUL, South Korea, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-23070","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=23070\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Baguette Enter into Official Global Partnership with Paris Saint-Germain - My Blog\" \/>\n<meta property=\"og:description\" content=\"To Strengthen Overseas Brand Awareness Through Sports Marketing to Expand Global Business Globally popular football club based in Paris, France where Lee&nbsp;Kang-In, South Korea&#8217;s beloved football player, is playing. 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