{"id":23485,"date":"2023-11-22T18:14:00","date_gmt":"2023-11-22T18:14:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4275591_AE75591_0"},"modified":"2023-11-22T18:14:00","modified_gmt":"2023-11-22T18:14:00","slug":"turtletree-obtains-the-worlds-first-self-gras-for-animal-free-lactoferrin-lf-now-approved-to-commercialize-in-the-u-s","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=23485","title":{"rendered":"TurtleTree obtains the world&#8217;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S."},"content":{"rendered":"\n<p><i>This regulatory milestone sets the stage for U.S. commercialization in Q4 2023. Using precision fermentation, TurtleTree expects profitability on LF+ in 2024 and will address global supply scarcity.<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SACRAMENTO, Calif.<\/span> and <span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 23, 2023<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/turtletree.com\/\" target=\"_blank\" rel=\"nofollow noopener\">TurtleTree<\/a><\/u>, a pioneer in sustainable nutrition, today announced that it has attained the first-ever self-affirmed generally recognized as safe (GRAS) status for its complex functional protein\u2014precision fermentation-derived lactoferrin, <u><a href=\"https:\/\/youtu.be\/Vor6Tp7F9Vo\" target=\"_blank\" rel=\"nofollow noopener\">LF+<\/a><\/u>\u2014a highly sought-after ingredient with powerful benefits for immunity, iron regulation, and gut health. This development confirms that LF+ is safe to be used in food and beverages and paves the way for TurtleTree to commercialize in the U.S., targeting supply gaps in the existing lactoferrin market, as well as adding functionality to the <span class=\"xn-money\">$35 billion<\/span> plant-based milk market and a broad range of adult nutrition products.&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600\" title=\"TurtleTree Co-Founder and CEO Fengru Lin: &quot;Today's achievement is a vital step in realizing our broader commercialization strategy and in democratizing access to milk\u2019s most powerful ingredients.&quot;\" alt=\"TurtleTree Co-Founder and CEO Fengru Lin: &quot;Today's achievement is a vital step in realizing our broader commercialization strategy and in democratizing access to milk\u2019s most powerful ingredients.&quot;\" \/> <\/a> <br \/><span>TurtleTree Co-Founder and CEO Fengru Lin: &quot;Today&#8217;s achievement is a vital step in realizing our broader commercialization strategy and in democratizing access to milk\u2019s most powerful ingredients.&quot;<\/span><\/p>\n<\/p><\/div>\n<p>Currently retailing between <span class=\"xn-money\">$750<\/span> &#8211; 1,500 per kilogram, the demand for lactoferrin heavily outweighs the supply and the accessibility, with an <u><a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/bovine-lactoferrin-market-101656\" target=\"_blank\" rel=\"nofollow noopener\">increasing<\/a><\/u> number of consumers seeking its benefits. Given it takes at least 10,000 liters of milk to extract just 1 kilogram of purified lactoferrin, the supply is limited, and today funneled to only a few essential foods and beverages such as infant formula, leaving little for other applications.<\/p>\n<p>With LF+, TurtleTree has tackled the challenge of scaling the production of lactoferrin via precision fermentation, enabling it to supplement the global shortage of lactoferrin as well as meet the demand of new consumers who were previously unable to access the protein because of high costs and supply issues. This includes fortifying adult nutrition products such as protein powders, functional beverages, meal replacement alternatives for the elderly, and multivitamins, as well as supplementing plant-based dairy products to bridge the functional gap with traditional dairy milk.<\/p>\n<p>In addition to enhancing scalability, TurtleTree will enable greater sustainability in the production of this powerful protein. Precision fermentation, where microbes are programmed to produce specific functional ingredients, is a far more sustainable way of producing lactoferrin. By eliminating high methane-emitting cows from the lactoferrin supply chain, TurtleTree can potentially reduce greenhouse gas emissions by <u><a href=\"https:\/\/perfectday.com\/blog\/life-cycle-assessment-of-perfect-day-protein\/\" target=\"_blank\" rel=\"nofollow noopener\">up to 91%<\/a><\/u>.<\/p>\n<p>Following the U.S. commercial launch of LF+ in Q4 2023 and leveraging its innovative technology and production methods, TurtleTree will be selling LF+ at a positive gross margin\u2014the first in the precision fermentation dairy-protein industry to do so. TurtleTree&#8217;s customers have indicated interest in purchasing <span class=\"xn-money\">$500 million<\/span> worth of LF+ across the next 5 years.<\/p>\n<p><b>TurtleTree Co-Founder and CEO <span class=\"xn-person\">Fengru Lin<\/span>: <\/b>&quot;Bovine Lactoferrin is just the start. We see&nbsp;today&#8217;s achievement as a vital step in realizing our broader commercialization strategy and in enhancing access to milk&#8217;s most powerful ingredients. By fortifying products with bioactive ingredients like lactoferrin, we&#8217;re executing a crucial component of our overall plan to empower more people than ever before to enhance their health. Our current partners share in our enthusiasm, eagerly anticipating the opportunity to incorporate LF+ into their products. Together, we are making sustainable and health-conscious choices accessible to a broader audience.&quot;<\/p>\n<p><b>TurtleTree Director of Clinical and Dr. Scientific Affairs Vanessa Castagna:<\/b>&nbsp;&quot;After extensive internal testing and rigorous evaluation by global experts in the field, our animal-free lactoferrin has been affirmed ready for market entry. Securing self-GRAS marks a pivotal step, attesting to the safety and efficacy of our advanced technology and the dedication of our team. This milestone not only validates our commitment to innovation but also opens doors to exciting partnerships with U.S. food and beverage companies.&quot;<\/p>\n<p><b>Press contact:<\/b>&nbsp;Maia Keerie, <u><a href=\"mailto:maia@turtletree.com\" target=\"_blank\" rel=\"nofollow noopener\">maia@turtletree.com<\/a><\/u>, +1 415-767-8973<\/p>\n<p><b>About TurtleTree <\/b><\/p>\n<p><u><a href=\"https:\/\/turtletree.com\/\" target=\"_blank\" rel=\"nofollow noopener\">TurtleTree<\/a><\/u>&nbsp;is a biotechnology company creating a new generation of nutrition\u2014one that&#8217;s better for the planet, animals, and people everywhere. Harnessing cutting-edge precision fermentation technology, TurtleTree is creating better-for-you ingredients sustainably and affordably, with benefits that enhance not only plant-based foods but a wide variety of everyday food products.<\/p>\n<p>For more information, please visit TurtleTree&#8217;s <u><a href=\"https:\/\/turtletree.co\/\" target=\"_blank\" rel=\"nofollow noopener\">w<span id=\"spanHghlt4df4\">ebsite<\/span><\/a><\/u><span id=\"spanHghlt58ca\">&nbsp; <\/span>and follow them on <u><a href=\"https:\/\/www.instagram.com\/turtletree.co\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/twitter.com\/turtletree_?lang=en\" target=\"_blank\" rel=\"nofollow noopener\">Twitter<\/a><\/u>, and <u><a href=\"https:\/\/www.linkedin.com\/company\/turtletree\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn<\/a><\/u>.<\/p>\n<p><b>Graphics: <\/b><u><a href=\"https:\/\/drive.google.com\/drive\/folders\/1eXuD-3Dvik9lzP7gsGtvVabezvx48YZ6?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\">Available here<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2283794\/LF.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2283794\/LF.jpg?p=medium600\" title=\"TurtleTree has the regulatory green light to commercialize LF+ in the U.S. LF+ is TurtleTree's precision fermentation-derived lactoferrin \u2014 a highly sought-after complex functional ingredient with powerful benefits for immunity, iron regulation, and gut health.\" alt=\"TurtleTree has the regulatory green light to commercialize LF+ in the U.S. LF+ is TurtleTree's precision fermentation-derived lactoferrin \u2014 a highly sought-after complex functional ingredient with powerful benefits for immunity, iron regulation, and gut health.\" \/> <\/a> <br \/><span>TurtleTree has the regulatory green light to commercialize LF+ in the U.S. LF+ is TurtleTree&#8217;s precision fermentation-derived lactoferrin \u2014 a highly sought-after complex functional ingredient with powerful benefits for immunity, iron regulation, and gut health.<\/span><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This regulatory milestone sets the stage for U.S. commercialization in Q4 2023. Using precision fermentation, TurtleTree expects profitability on LF+ in 2024 and will address global supply scarcity. SACRAMENTO, Calif. and SINGAPORE, Nov. 23, 2023 \/PRNewswire\/ &#8212; TurtleTree, a pioneer in sustainable nutrition, today announced that it has attained the first-ever self-affirmed generally recognized as [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-23485","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TurtleTree obtains the world&#039;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=23485\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TurtleTree obtains the world&#039;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog\" \/>\n<meta property=\"og:description\" content=\"This regulatory milestone sets the stage for U.S. commercialization in Q4 2023. Using precision fermentation, TurtleTree expects profitability on LF+ in 2024 and will address global supply scarcity. SACRAMENTO, Calif. and SINGAPORE, Nov. 23, 2023 \/PRNewswire\/ &#8212; TurtleTree, a pioneer in sustainable nutrition, today announced that it has attained the first-ever self-affirmed generally recognized as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=23485\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-22T18:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"TurtleTree obtains the world&#8217;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S.\",\"datePublished\":\"2023-11-22T18:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485\"},\"wordCount\":735,\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2283386\\\/Fengru_Lin.jpg?p=medium600\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485\",\"name\":\"TurtleTree obtains the world's first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2283386\\\/Fengru_Lin.jpg?p=medium600\",\"datePublished\":\"2023-11-22T18:14:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2283386\\\/Fengru_Lin.jpg?p=medium600\",\"contentUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2283386\\\/Fengru_Lin.jpg?p=medium600\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=23485#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TurtleTree obtains the world&#8217;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\",\"name\":\"My Blog\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\",\"name\":\"admin_tony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"caption\":\"admin_tony\"},\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TurtleTree obtains the world's first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transmediavictoria.net.au\/?p=23485","og_locale":"en_US","og_type":"article","og_title":"TurtleTree obtains the world's first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog","og_description":"This regulatory milestone sets the stage for U.S. commercialization in Q4 2023. Using precision fermentation, TurtleTree expects profitability on LF+ in 2024 and will address global supply scarcity. SACRAMENTO, Calif. and SINGAPORE, Nov. 23, 2023 \/PRNewswire\/ &#8212; TurtleTree, a pioneer in sustainable nutrition, today announced that it has attained the first-ever self-affirmed generally recognized as [&hellip;]","og_url":"https:\/\/transmediavictoria.net.au\/?p=23485","og_site_name":"My Blog","article_published_time":"2023-11-22T18:14:00+00:00","og_image":[{"url":"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600","type":"","width":"","height":""}],"author":"admin_tony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_tony","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transmediavictoria.net.au\/?p=23485#article","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485"},"author":{"name":"admin_tony","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"headline":"TurtleTree obtains the world&#8217;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S.","datePublished":"2023-11-22T18:14:00+00:00","mainEntityOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485"},"wordCount":735,"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/transmediavictoria.net.au\/?p=23485","url":"https:\/\/transmediavictoria.net.au\/?p=23485","name":"TurtleTree obtains the world's first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S. - My Blog","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485#primaryimage"},"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600","datePublished":"2023-11-22T18:14:00+00:00","author":{"@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"breadcrumb":{"@id":"https:\/\/transmediavictoria.net.au\/?p=23485#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transmediavictoria.net.au\/?p=23485"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transmediavictoria.net.au\/?p=23485#primaryimage","url":"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600","contentUrl":"https:\/\/mma.prnasia.com\/media2\/2283386\/Fengru_Lin.jpg?p=medium600"},{"@type":"BreadcrumbList","@id":"https:\/\/transmediavictoria.net.au\/?p=23485#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transmediavictoria.net.au\/"},{"@type":"ListItem","position":2,"name":"TurtleTree obtains the world&#8217;s first self-GRAS for animal-free lactoferrin, LF+\u2122 now approved to commercialize in the U.S."}]},{"@type":"WebSite","@id":"https:\/\/transmediavictoria.net.au\/#website","url":"https:\/\/transmediavictoria.net.au\/","name":"My Blog","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transmediavictoria.net.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7","name":"admin_tony","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","caption":"admin_tony"},"url":"https:\/\/transmediavictoria.net.au\/?author=8"}]}},"_links":{"self":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/23485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23485"}],"version-history":[{"count":0,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/23485\/revisions"}],"wp:attachment":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}