{"id":24105,"date":"2023-12-22T08:41:00","date_gmt":"2023-12-22T08:41:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4299999_AE99999_0"},"modified":"2023-12-22T08:41:00","modified_gmt":"2023-12-22T08:41:00","slug":"european-wine-ambassadors-campaign-empowers-european-wines-in-asia-with-educational-initiatives-and-masterclasses","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=24105","title":{"rendered":"European Wine Ambassadors Campaign empowers European Wines in Asia with educational initiatives and Masterclasses"},"content":{"rendered":"<br \/>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2306723\/European_Wine_Ambassadors_EUWINA_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span>, <span class=\"xn-location\">HONG KONG<\/span> and <span class=\"xn-location\">TAIPEI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 22, 2023<\/span><\/span> \/PRNewswire\/ &#8212; European Wine Ambassadors (EUWINA), the campaign funded by the European Union and launched in <span class=\"xn-chron\">January 2021<\/span>, continues to make significant strides in promoting exceptional European wines in the Asian markets. Led by three European organizations representing <span class=\"xn-location\">Spain<\/span>, <span class=\"xn-location\">Italy<\/span>, and <span class=\"xn-location\">Greece<\/span> &#8211; the Interprofessional Wine Council D.O. La Mancha, Unione Consorzi Vini Veneti \u2013 U.VI.VE., and the National Interprofessional Organization of Vine and Wine of <span class=\"xn-location\">Greece<\/span>, EUWINA targets the markets of <span id=\"spanHghlt609b\">Mainland<\/span> <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">South Korea<\/span>, and <span class=\"xn-location\">Taiwan<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2306724\/image.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2306724\/image.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>To achieve its objectives, EUWINA has implemented a series of educational initiatives and organized masterclasses targeting importers, and distributors, Ho. Re. Ca. professionals, sommeliers, and media professionals in <span id=\"spanHghlt609b\">Mainland<\/span> <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Singapore<\/span>, Korea and <span class=\"xn-location\">Taiwan<\/span>. These programs aim to educate and inform participants about the quality-producing methodologies of the European Union.<\/p>\n<p>Throughout 2023, EUWINA organized eight programs of masterclasses in <span class=\"xn-location\">China<\/span> as part of two roadshows, the summer and autumn editions. The summer roadshow took place in July, getting high audiences in <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">Guangzhou<\/span>, <span class=\"xn-location\">Shenzhen<\/span>, and <span class=\"xn-location\">Shanghai<\/span>. Building on this success, the autumn roadshow was held in <span class=\"xn-location\">Hong Kong<\/span>, <span class=\"xn-location\">Xian<\/span>, <span class=\"xn-location\">Beijing<\/span>, and <span class=\"xn-location\">Shenzhen<\/span>.<\/p>\n<p>The attendance at each masterclass was remarkable, with an average of 75 guests. Additionally, the live broadcasts of EUWINA&#8217;s Virtual Classroom garnered significant interest, with an average of 150 subscribers per masterclass. Over 600 unique participants attended the twenty-four (24) in-person masterclasses, where over 140 wines from <span class=\"xn-location\">Spain<\/span>, <span class=\"xn-location\">Greece<\/span>, and <span class=\"xn-location\">Italy<\/span> were presented by locally renowned wine educators.<\/p>\n<p>In <span class=\"xn-location\">China<\/span>, our key presenters were: Mr. <span class=\"xn-person\">Frankie Zhao<\/span>, Mr. <span class=\"xn-person\">Ivan Hui<\/span>, Mr. Ofilos Wu, Mr. <span class=\"xn-person\">Zhang Hong Tao<\/span>, Mr. <span class=\"xn-person\">Ma Zhao<\/span>, and Mr. <span class=\"xn-person\">Jerry Cheng Chen Yi<\/span>.<\/p>\n<p>Expanding its reach beyond <span class=\"xn-location\">China<\/span>, EUWINA held masterclasses in <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Seoul<\/span>, and <span class=\"xn-location\">Taipei<\/span> in July, further establishing the campaign&#8217;s influence and promoting European wines in these dynamic markets. <span class=\"xn-location\">Seoul<\/span> was also the host for two additional seminars, in October and November. &nbsp;Nearly 325 unique participants attended the fifteen masterclasses (15) in-person masterclasses. Ninety wines representing wineries from <span class=\"xn-location\">Spain<\/span>, <span class=\"xn-location\">Greece<\/span>, and <span class=\"xn-location\">Italy<\/span> were tasted during the program.<\/p>\n<p>Renowned sommeliers and wine educators conducted the masterclasses: Ms. <span class=\"xn-person\">Insoon Lee<\/span> and Ms. <span class=\"xn-person\">Suzie Chung<\/span>, prestigious wine educators in Korea, Ms. <span class=\"xn-person\">Vivien K.M. Chen<\/span>, Wine Educator and International Wine Judge, and Mr. <span class=\"xn-person\">Aaron Tsai Hsun Chuang<\/span>, and Ms. Annette Scarfe MW in <span class=\"xn-location\">Singapore<\/span>.<\/p>\n<p>The EUWINA education program in 2023 reached over 2,125 unique participants in our 39 masterclasses in <span class=\"xn-location\">Asia<\/span>, tasting over 230 references of wines.<\/p>\n<p>EUWINA organized a <b>study trip to <span class=\"xn-location\">Spain<\/span> and <span class=\"xn-location\">Greece<\/span><\/b> for five Asian journalists, visiting the D.O. La Mancha wine region during the grape harvest season. This exclusive experience aimed to deepen the knowledge and understanding of La Mancha wines with Designation of Origin status among influential Asian journalists. Through immersive visits to vineyards, wineries, and various towns in La Mancha, the journalists had the opportunity to explore the rich heritage and exceptional quality of wines produced in this region. This reverse mission welcomed journalists and wine experts from <span id=\"spanHghlt81db\">countries and regions including<\/span> <span class=\"xn-location\">South Korea<\/span>, <span class=\"xn-location\">Singapore<\/span>, and <span class=\"xn-location\">Taiwan<\/span>, who later continued their exploration in <span class=\"xn-location\">Greece<\/span>.<\/p>\n<p>The trip to <span class=\"xn-location\">Greece<\/span> provided an extraordinary opportunity for them to deepen their knowledge and understanding of Greek wines, particularly those with Designation of Origin status. They embarked on a trip through the landscapes of <span class=\"xn-location\">Greece<\/span>, immersing themselves in the rich heritage and quality of wines produced in this region.<\/p>\n<p>The group visited renowned wineries where they had the privilege of exploring the vineyards and gaining insights into their winemaking techniques. They traveled to the picturesque island of Samos, where vineyards and history intertwined. They explored vineyards that have been nurtured for generations, witnessing the terroir that shapes the character of Samos wines. Continuing their adventure, the group traveled to the city of Ioannina, a hub of winemaking excellence.<\/p>\n<p>EUWINA program of promotional activities for 2024 will cover twenty-four masterclasses in <span id=\"spanHghlt609b\">Mainland<\/span> <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Singapore<\/span>, Korea, and <span class=\"xn-location\">Taiwan<\/span>, with Spring and Autumn editions. A study trip for wine traders from <span class=\"xn-location\">China<\/span> will take place in September to <span class=\"xn-location\">Spain<\/span> and <span class=\"xn-location\">Greece<\/span>. The campaign will exhibit at the Hong Kong Wine and Spirits Fair in November, hosting a masterclass for Italian wines.<\/p>\n<p>EUWINA remains dedicated to strengthening the presence and appreciation of European wines in the Asian markets. The campaign&#8217;s efforts continue to foster connections, education, and celebration of the exceptional wines produced in <span class=\"xn-location\">Europe<\/span>.<\/p>\n<p>For more information, please visit the campaign&#8217;s website:<\/p>\n<p><a href=\"http:\/\/euwineambassadors.com\/\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/euwineambassadors.com\/<\/a><\/p>\n<p><b>ABOUT THE BENEFICIARIES<\/b><\/p>\n<p><b>D.O. La Mancha<\/b>&nbsp;is a Spanish Denominaci&oacute;n de Origen Protegida (DOP) for wines, with over 190,000 hectares planted to vines, and it is the largest continuous vine-growing area in the world. It is located in the autonomous region of Castilla-La Mancha in central <span class=\"xn-location\">Spain<\/span>. La Mancha has a vast wine-growing tradition, which, added to a series of characteristic geological, geographical, and climatic elements that define it, make it an ideal territory to produce excellent grapes and subsequently give life to great wines, with very peculiar nuances. La Mancha wines are today among the most exquisite and prestigious in the world, they are tasted throughout <span class=\"xn-location\">Spain<\/span> and also exported to the five continents, turning Castilla-La Mancha into the leading Autonomous Region of <span class=\"xn-location\">Spain<\/span> in terms of wine exports in volume.<\/p>\n<p><b>The Unione Consorzi Vini Veneti \u2013 U.VI.VE.<\/b> was set up thirty years ago involving almost all the region&#8217;s Consorzi di Tutela (wine protection consortia). A far-sighted decision that has produced results over time. The U.VI.VE.&#8217;s main role is to represent <span class=\"xn-location\">Veneto&#8217;s<\/span> DOC wine sector. Through the consortia, it coordinates the crucial monitoring and control activities of the production and marketing of Veneto DOC and DOCG wines, also intending to combat fraud and abuse affect designations of origin and consortium brands. This protection ranges from guarantees for traceability to winemaking using traditional methods. Strict controls cover every single step of the entire wine-production chain, from the vineyard to the shop shelf.<\/p>\n<p><b>National Interprofessional Organization of Vine and Wine of <span class=\"xn-location\">Greece<\/span><\/b>. <span class=\"xn-location\">Greece<\/span> has arguably one of the longest wine histories in the world as wine has always been an integral part of Greek culture since antiquity. <span class=\"xn-location\">Greece<\/span> might not be the first country to produce wine, but what can be attributed to Ancient Greece is the development of a culture encompassing all aspects of wine: vine growing, production, legislation, trading, and, of course, the art of consuming wine. Despite their huge heritage, the Wines of <span class=\"xn-location\">Greece<\/span> can promote themselves solely by virtue of their present attributes and not past glories. In the last three decades, a wind of change has been blowing through Greek wine production, turning a relatively traditional agricultural sector into a cutting-edge entity in today&#8217;s wine world. Greek producers have invested heavily in people, education, know-how, and technology, starting a steep learning curve.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, HONG KONG and TAIPEI, Dec. 22, 2023 \/PRNewswire\/ &#8212; European Wine Ambassadors (EUWINA), the campaign funded by the European Union and launched in January 2021, continues to make significant strides in promoting exceptional European wines in the Asian markets. Led by three European organizations representing Spain, Italy, and Greece &#8211; the Interprofessional Wine Council [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-24105","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Wine Ambassadors Campaign empowers European Wines in Asia with educational initiatives and Masterclasses - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=24105\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Wine Ambassadors Campaign empowers European Wines in Asia with educational initiatives and Masterclasses - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, HONG KONG and TAIPEI, Dec. 22, 2023 \/PRNewswire\/ &#8212; European Wine Ambassadors (EUWINA), the campaign funded by the European Union and launched in January 2021, continues to make significant strides in promoting exceptional European wines in the Asian markets. 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