{"id":24745,"date":"2024-01-26T00:44:00","date_gmt":"2024-01-26T00:44:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4321618_AE21618_0"},"modified":"2024-01-26T00:44:00","modified_gmt":"2024-01-26T00:44:00","slug":"india-to-lead-worldwide-consumer-growth-with-31-of-new-consumers-digital-economy-to-surpass-us1-trillion-in-latam-and-africa","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=24745","title":{"rendered":"India to lead worldwide consumer growth with 31% of new consumers; digital economy to surpass US$1 trillion in LatAm and Africa"},"content":{"rendered":"\n<ul type=\"disc\">\n<li><i>Clients in major rising economies like&nbsp;Brazil,&nbsp;India,&nbsp;Kenya, and&nbsp;Nigeria&nbsp;are pulling the global digital market up by paying online purchases with instant payments, transfers, and other alternative payment methods \u2013 including for B2B transactions<\/i><\/li>\n<li><i>Cards are still strong in digital, with high penetration of domestic brands and debit bringing new consumers to the online sales world, points out the new EBANX&#8217;s Beyond Borders study<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">CURITIBA,&nbsp;Brazil<\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 26, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Rising markets in <span class=\"xn-location\">Latin America<\/span>, <span class=\"xn-location\">Africa<\/span>, and <span class=\"xn-location\">Asia<\/span> are guiding the global surge in new consumers, with <span class=\"xn-location\">India<\/span> leading the way, by adding 34 million people to the consumer class this year, almost one third of the 109 million worldwide. After <span class=\"xn-location\">Asia<\/span>, <span class=\"xn-location\">Africa<\/span> and <span class=\"xn-location\">Latin America<\/span> are, respectively, the second and third regions to add more people, per the World Data Lab. This general consumer increase led by these three dynamic regions unfolds into the digital commerce realm as well: combined, LatAm&#8217;s and&nbsp;Africa&#8217;s&nbsp;digital commerce markets are expected to surpass&nbsp;US$1 trillion&nbsp;in total value by 2026, while&nbsp;India&#8217;s&nbsp;will be over&nbsp;US$275 billion, per Payments and Commerce Market Intelligence (PCMI) data in the new annual&nbsp;<b><a href=\"https:\/\/www.ebanx.com\/en\/beyond-borders-2024\/\" target=\"_blank\" rel=\"nofollow noopener\">Beyond Borders<\/a><\/b>, EBANX&#8217;s comprehensive study about the digital market and payments in rising economies, launched today.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2327341\/EBANX_s_Beyond_Borders_2024.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2327341\/EBANX_s_Beyond_Borders_2024.jpg?p=medium600\" title=\"EBANX's Beyond Borders 2024\" alt=\"EBANX's Beyond Borders 2024\" \/> <\/a> <br \/><span>EBANX&#8217;s Beyond Borders 2024<\/span><\/p>\n<\/p><\/div>\n<p>While digital commerce is growing by 13% or 12% per year in more consolidated markets around the world, like the U.S. or&nbsp;Europe, online sales are expanding at a much faster pace in rising economies, of 20%, according to Statista&#8217;s data, in the study. Over half of the population in these regions already embraces digital payments, positioning them as central to economic growth and consumer access.<\/p>\n<p>&quot;<i>There is a solid demographic reason for this: rising economies have a young and growing population, contrasting developed regions. In addition to the demographic and economic push, rising economies largely benefit from digitization,<\/i>&quot; states&nbsp;<b><span class=\"xn-person\">Paula Bellizia<\/span><\/b>, President of Global Payments at EBANX. &quot;<i>The digital revolution has been disrupting industries and unlocking opportunities for both local and global players, from verticals spanning from SaaS, digital ads, and B2B online trade, to gaming, streaming, social media, and e-commerce. And payments have been the backbone of this growth,<\/i>&quot; she added.<\/p>\n<p><span class=\"xn-location\">Latin America&#8217;s<\/span>&nbsp;digital market will nearly double in size by 2026, reaching&nbsp;US$944 billion&nbsp;after growing at a 23% CAGR, per PCMI data for Beyond Borders, showcasing robust opportunities.&nbsp;Brazil, LatAm&#8217;s digital commerce powerhouse, boasted a&nbsp;US$275 billion&nbsp;market last year, and stands out as a prominent force, ranking fourth globally in the number of digital buyers, according to Insider Intelligence.<\/p>\n<p>Also emerging as strong contenders are&nbsp;Mexico,&nbsp;Colombia, and&nbsp;Peru, which display annual growth rates of around 30% for digital commerce.&nbsp;Central America&nbsp;&amp;&nbsp;Caribbean&nbsp;countries like&nbsp;Costa Rica,&nbsp;El Salvador,&nbsp;Panama,&nbsp;Guatemala, and the&nbsp;Dominican Republic&nbsp;will not slow down either, accelerating at an annual pace of around 20% by 2026, proving that a block approach to this Latin region can add up to the global expansion strategy of any global digital player.<\/p>\n<p>India&nbsp;is another perfect example of the digital potential in rising economies: the Asian country is the world&#8217;s second-largest online shopping market, only behind&nbsp;China, with around 350 million people boosting a digital commerce market that surpassed&nbsp;US$184 billion&nbsp;last year. And yet, online sales penetration rate is still at 33%, as pointed out by Insider Intelligence&#8217;s data in Beyond Borders, showing the substantial untapped opportunity that still exists in the country \u2013 particularly if efforts are directed towards improving payment access for&nbsp;India&#8217;s&nbsp;diverse population.<\/p>\n<p>Financial inclusion was at the center of two strong cases inspiring the world: UPI in&nbsp;India&nbsp;and Pix in&nbsp;Brazil. With great user experience, zero-cost services to consumers and minimal to no charges for merchants, the two systems are revolutionizing both offline and online purchases: Pix is part of the daily lives of 4 in every 5 adults in&nbsp;Brazil, according to the country&#8217;s Central Bank. Over the last three years, nearly 8 out of 10 customers making their initial online purchase with an EBANX merchant opted to use Pix for payment, per EBANX internal data. In&nbsp;India, UPI has a 41% share of the total digital commerce, according to PCMI, being the utmost chosen payment method by Indian online consumers.<\/p>\n<p>As an early adopter of digital payments, and soon to be home to an adult population of 1 billion by 2030,&nbsp;Africa&nbsp;is also an important region for the outstanding digital growth of commerce and payments. After heavily embracing digital payments, which jumped from a 23% to a 46% penetration rate considering many of its countries in less than eight years,&nbsp;Africa&nbsp;is now on the verge of its next big leap: digital commerce, fueled by cellphone penetration rates and constant adaptability of local, alternative payment methods to the online world, like mobile money, which reached almost universal penetration in countries like&nbsp;Kenya.<\/p>\n<p>It is interesting to observe how the innovation brought by alternative payments is improving the whole ecosystem, and impacting cards as well \u2013 including debit ones \u2013 which remain steady and keep playing an important role in the digital economy as account ownership surges in rising markets. &quot;<i>Cards and alternatives are learning from one another, absorbing features from one another, paying attention to the needs of merchants and consumers,<\/i>&quot;&nbsp;<b>Bellizia<\/b>&nbsp;noted. Combined, credit and debit cards represent 51% of digital commerce value in&nbsp;Brazil, 66% in&nbsp;Mexico, and 75% in&nbsp;Chile, according to PCMI data in Beyond Borders. In&nbsp;India, cards account for 43% of the value of online transactions; and the high penetration goes to African nations as well: in&nbsp;Morocco, 42%; in&nbsp;Nigeria, 36%. &quot;<i>A payments strategy for rising markets needs to consider a balance between cards and alternative payments, adapted to specific countries, verticals, and business models, centered in offering the best payment experience to customers, enabling them to pay with their method of choice. This fosters true access,<\/i>&quot; she added.<\/p>\n<p>The new Beyond Borders report is also revealing the next frontier for innovation and growth in the payments industry: B2B payments \u2013 companies purchasing from other companies. Currently 42% of Kenyan businesses and 63% of Indian ones make online purchases. In LatAm, 64% of businesses in&nbsp;Brazil&nbsp;and an impressive 85% in&nbsp;Colombia, way higher than the global average of 50%, according to OECD and UNCTAD data. By 2027, rising markets in LatAm,&nbsp;Africa&nbsp;and APAC&nbsp;will make up for 40% of the total value of B2B payments made online worldwide, and yet an estimated 70% of B2B transactions are still pretty much manual, according to Capgemini, lacking more seamless flows. &quot;<i>This opens a massive opportunity in which alternative payments can be a game-changer: EBANX&#8217;s internal data show that local payments improve approval rates for B2B transactions, with internal rates that surpass 80%,<\/i>&quot;&nbsp;<b><span class=\"xn-person\">Paula Bellizia<\/span><\/b>&nbsp;concluded.<\/p>\n<p><b>Access the complete Beyond Borders 2024 study&nbsp;<\/b><b><a href=\"https:\/\/www.ebanx.com\/en\/beyond-borders-2024\/\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a><\/b><b>.<\/b><\/p>\n<p><b>ABOUT EBANX<\/b><\/p>\n<p>EBANX is the leading payment platform connecting global companies with customers from one of the fastest-growing digital markets in the world. The company was founded in 2012 in&nbsp;Brazil&nbsp;with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in&nbsp;Latin America,&nbsp;Africa, and&nbsp;Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.<\/p>\n<p>For more information:<\/p>\n<p>Website:&nbsp;<b><a href=\"https:\/\/www.ebanx.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.ebanx.com\/en\/<\/a><\/b>&nbsp;<br \/>LinkedIn:&nbsp;<b><a href=\"https:\/\/www.linkedin.com\/company\/ebanx\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.linkedin.com\/company\/ebanx<\/a><\/b><\/p>\n<p>CONTACT: <span class=\"xn-person\">Shan Huang<\/span>, <a href=\"mailto:shan.huang@ahgstrategies.com\" target=\"_blank\" rel=\"nofollow noopener\">shan.huang@ahgstrategies.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clients in major rising economies like&nbsp;Brazil,&nbsp;India,&nbsp;Kenya, and&nbsp;Nigeria&nbsp;are pulling the global digital market up by paying online purchases with instant payments, transfers, and other alternative payment methods \u2013 including for B2B transactions Cards are still strong in digital, with high penetration of domestic brands and debit bringing new consumers to the online sales world, points out [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-24745","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India to lead worldwide consumer growth with 31% of new consumers; 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