{"id":25042,"date":"2024-02-10T05:00:00","date_gmt":"2024-02-10T05:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4332508_AE32508_0"},"modified":"2024-02-10T05:00:00","modified_gmt":"2024-02-10T05:00:00","slug":"royal-commission-for-alula-celebrates-international-day-of-the-arabian-leopard-with-new-leap-of-hope-campaign-to-strengthen-global-awareness-and-action-to-conserve-critically-endangered-big-cat-spec","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=25042","title":{"rendered":"Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new &#8216;Leap of Hope&#8217; Campaign to strengthen global awareness and action to conserve critically endangered Big Cat species"},"content":{"rendered":"\n<ul type=\"disc\">\n<li><i>Highlights of International Arabian Leopard Day 2024 include campaign film and launch of immersive gaming experience on&nbsp;Roblox and Decentraland online platforms<\/i><\/li>\n<li><i>&#8216;Leap of Hope&#8217; campaign symbolic of Arabian Leopard&#8217;s athletic ability to catch prey in the wild, with a &#8216;leap&#8217; also the collective noun for a group of leopards<\/i><\/li>\n<\/ul>\n<p>AlUla, <span class=\"xn-location\">Saudi Arabia<\/span>, <span class=\"xn-chron\">Feb. 10, 2024<\/span> \/PRNewswire\/ &#8212; Following the United Nations declaration of the first International Day of the Arabian Leopard, on 10 February the Royal Commission for AlUla (RCU) continues to expand its long-term mission to safeguard the &#8216;Critically Endangered&#8217; Big Cat species from the physical world into the virtual.<\/p>\n<div id=\"prni_dvprnevidbadcleft\" dir=\"ltr\" style=\"width: 100%; text-align: left;\" title=\"Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new \u2018Leap of Hope\u2019 Campaign to strengthen global awareness and action to conserve critically endangered Big Cat species\"><\/div>\n<div id=\"jwplayer_1\"> <script type=\"text\/javascript\" src=\"https:\/\/static.prnasia.com\/pro\/fec\/jwplayer-7.12.1\/jwplayer.js\"><\/script> <script>jwplayer.key=\"3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=\"<\/script> <center> <\/p>\n<div id=\"myplayer1\"> &nbsp; <\/div>\n<p> <span>Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new \u2018Leap of Hope\u2019 Campaign to strengthen global awareness and action to conserve critically endangered Big Cat species<\/span> <\/center> <script type=\"text\/javascript\">jwplayer('myplayer1').setup({file: 'https:\/\/mma.prnasia.com\/media2\/2337900\/AlUla.mp4', image: 'https:\/\/mma.prnasia.com\/media2\/2337900\/AlUla.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});<\/script> <\/div>\n<p>As part of RCU&#8217;s new &#8216;Leap of Hope&#8217; campaign, this year&#8217;s international edition of the annual call-to-action to conserve Arabian Leopards includes the launch of the &#8216;Quest for Hope&#8217; gaming experience on the Roblox and Decentraland online platforms.<\/p>\n<p>Named &#8216;Leap of Hope&#8217; after the Arabian Leopard&#8217;s athletic prowess and ability to capture its prey in the wild, this year&#8217;s campaign also emphasises the pressing need to increase wild population numbers \u2013 a &#8216;leap&#8217; being the collective noun for a group of leopards.<\/p>\n<p>Starting today, the &#8216;Leap of Hope&#8217; campaign will install eye-catching billboards in cities including <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">New York<\/span>, and <span class=\"xn-location\">Paris<\/span> to showcase its bold ambition as well as to highlight RCU&#8217;s goal to&nbsp;comprehensively regenerate AlUla, a vast swathe of northwest <span class=\"xn-location\">Saudi Arabia<\/span>, as a&nbsp;leading global destination for cultural and natural heritage.<\/p>\n<p>In AlUla itself, a Community Catwalk event on International Day of the Arabian Leopard, organised by RCU and Catmosphere, will encourage members of the public to connect with nature as they follow a route of up to 7km on Sharaan&#8217;s Catwalk Trail, drawing local attention to the campaign and its long-term goals in northwest Arabia and beyond.&nbsp;<\/p>\n<p>In the digital space, an immersive adventure, &#8216;Quest for Hope&#8217; engages global gamers to discover the real-world impact of the Arabian Leopard&#8217;s &#8216;Critically Endangered&#8217; status in the wild by joining a virtual conservation mission to search expertly recreated digital landscapes that mirror the Big Cats&#8217; native habitat, including the mountains of AlUla in northwest Arabia.<\/p>\n<p>The new state-of-the-art and engaging game complements the release of a campaign film that takes the viewer on a deep dive into the plight of the Arabian Leopard, explaining the essential role leopards play in restoring balance to the natural environment and allowing vital eco-systems to flourish.<\/p>\n<p>Arabian Leopard Day was first launched by RCU in 2022. In <span class=\"xn-chron\">June 2023<\/span>, the United Nations General Assembly&nbsp;unanimously passed a resolution designating 10 February as the International&nbsp;Day of the Arabian Leopard, in support of RCU and its conservation partners.<\/p>\n<p>The International Union for Conservation of Nature (IUCN) ranks the Arabian&nbsp;Leopard as &#8216;Critically Endangered&#8217;, representing a level of risk more severe than&nbsp;Vulnerable or Endangered. If the population continues to decline, the next&nbsp;stages on the IUCN Red List of Threatened Species are Extinct in the Wild&nbsp;and, lastly, Extinct.<\/p>\n<p>RCU&#8217;s Arabian Leopard Conservation Breeding&nbsp;Programme&nbsp;has achieved&nbsp;recent successes in ensuring a healthy population of leopards in captivity,&nbsp;welcoming the birth of seven healthy cubs in 2023 and introducing new&nbsp;Arabian Leopard &#8216;founders&#8217; to increase the genetic diversity of its breeding&nbsp;animals and contribute to the advancement of long-term conservation goals.<\/p>\n<p>Dr <span class=\"xn-person\">Stephen Browne<\/span>, Wildlife &amp; Natural Heritage Vice President at RCU,&nbsp;said: &quot;International Day of the Arabian Leopard Day is an important opportunity to draw the world&#8217;s attention to the plight of the Arabian Leopard and RCU&#8217;s mission to conserve and safeguard AlUla&#8217;s natural environment.<\/p>\n<p>&quot;While&nbsp;recent successes give us hope, we&nbsp;recognise&nbsp;that the work of conservation&nbsp;must continue to ensure that this species can one day thrive in the wild. We&nbsp;encourage the international community to join us on Arabian&nbsp;Leopard Day by engaging with activities that strengthen our understanding&nbsp;and love for these magnificent Big Cats.&quot;<\/p>\n<p>For more information on the day, visit&nbsp;<a href=\"https:\/\/www.rcu.gov.sa\/en\/ArabianLeopard\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.rcu.gov.sa\/en\/ArabianLeopard<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Noted for editors: <\/b><\/p>\n<p>It is always AlUla \/ not Al-Ula<\/p>\n<p><b>About the Royal Commission for AlUla<\/b><\/p>\n<p>The Royal Commission for AlUla (RCU) was established by royal decree in <span class=\"xn-chron\">July 2017<\/span> to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west <span class=\"xn-location\">Saudi Arabia<\/span>. RCU&#8217;s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area&#8217;s natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the <span class=\"xn-location\">Kingdom of Saudi Arabia&#8217;s<\/span> Vision 2030 programme.<\/p>\n<p>Video &#8211; <a href=\"https:\/\/mma.prnasia.com\/media2\/2337900\/AlUla.mp4\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnasia.com\/media2\/2337900\/AlUla.mp4<\/a><\/p>\n<div id=\"prni_dvprnejpga917left\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2337897\/AlUla.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpga917left\" title=\"\u2018Quest for Hope\u2019 on Roblox and Decentraland engages global gamers to discover the real-world impact of the Arabian Leopard\u2019s \u2018Critically Endangered\u2019 status\" src=\"https:\/\/mma.prnasia.com\/media2\/2337897\/AlUla.jpg?p=medium600\" alt=\"\u2018Quest for Hope\u2019 on Roblox and Decentraland engages global gamers to discover the real-world impact of the Arabian Leopard\u2019s \u2018Critically Endangered\u2019 status\" align=\"middle\" \/><\/a> <br \/> <span>\u2018Quest for Hope\u2019 on Roblox and Decentraland engages global gamers to discover the real-world impact of the Arabian Leopard\u2019s \u2018Critically Endangered\u2019 status<\/span> <\/div>\n<p>&nbsp;<\/p>\n<div id=\"prni_dvprnejpg16feleft\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2337898\/AlUla.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg16feleft\" title=\"The Royal Commission for AlUla (RCU) celebrates International Arabian Leopard Day with a 'Leap of Hope'\" src=\"https:\/\/mma.prnasia.com\/media2\/2337898\/AlUla.jpg?p=medium600\" alt=\"The Royal Commission for AlUla (RCU) celebrates International Arabian Leopard Day with a 'Leap of Hope'\" align=\"middle\" \/><\/a> <br \/> <span>The Royal Commission for AlUla (RCU) celebrates International Arabian Leopard Day with a &#8216;Leap of Hope&#8217;<\/span> <\/div>\n<p>&nbsp;<\/p>\n<div id=\"prni_dvprnejpg8e68left\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2337899\/AlUla.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg8e68left\" title=\"The Royal Commission for AlUla's (RCU) Arabian Leopard Conservation Breeding Programme celebrates the birth of seven healthy cubs in 2023\" src=\"https:\/\/mma.prnasia.com\/media2\/2337899\/AlUla.jpg?p=medium600\" alt=\"The Royal Commission for AlUla's (RCU) Arabian Leopard Conservation Breeding Programme celebrates the birth of seven healthy cubs in 2023\" align=\"middle\" \/><\/a> <br \/> <span>The Royal Commission for AlUla&#8217;s (RCU) Arabian Leopard Conservation Breeding Programme celebrates the birth of seven healthy cubs in 2023<\/span> <\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights of International Arabian Leopard Day 2024 include campaign film and launch of immersive gaming experience on&nbsp;Roblox and Decentraland online platforms &#8216;Leap of Hope&#8217; campaign symbolic of Arabian Leopard&#8217;s athletic ability to catch prey in the wild, with a &#8216;leap&#8217; also the collective noun for a group of leopards AlUla, Saudi Arabia, Feb. 10, 2024 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-25042","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new &#039;Leap of Hope&#039; Campaign to strengthen global awareness and action to conserve critically endangered Big Cat species - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=25042\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Commission for AlUla celebrates International Day of the Arabian Leopard with new &#039;Leap of Hope&#039; 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