{"id":26516,"date":"2024-05-13T21:00:00","date_gmt":"2024-05-13T21:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4412225_AE12225_0"},"modified":"2024-05-13T21:00:00","modified_gmt":"2024-05-13T21:00:00","slug":"rascal-friends-premium-diapers-unveils-brand-refresh-to-rascals-designed-for-modern-parents","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=26516","title":{"rendered":"Rascal + Friends Premium Diapers Unveils Brand Refresh to &#8220;Rascals&#8221;, Designed for Modern Parents"},"content":{"rendered":"<br \/>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2411474\/Rascals_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>Rascals aims to continue its growth as a global leader in the babycare industry with a new brand identity and the same award-winning products that consumers love.<\/i>&nbsp;<\/p>\n<p><span class=\"xn-location\">AUCKLAND, New Zealand<\/span>, <span class=\"xn-chron\">May 14, 2024<\/span> \/PRNewswire\/ &#8212;&nbsp;Today, Rascal + Friends, an award-winning brand in premium&nbsp;babycare enters an exciting new chapter as they unveil their brand refresh to the world, alongside their new shortened name &quot;Rascals&quot;. Founded in 2016 by a mother of four in <span class=\"xn-location\">New Zealand<\/span>, Rascals quickly found success by providing a range of premium diapers, pants and wipes that were engineered to perform better, be safe on sensitive skin and affordable for parents. Alongside exceptional product performance, the brand&#8217;s fun and relatable personality has made it a favorite of parents around the world.&nbsp;&nbsp;<\/p>\n<div id=\"prni_dvprnevid0da7left\" dir=\"ltr\" style=\"width: 100%; text-align: left;\" title=\"Rascal + Friends Premium Diapers Unveils Brand Refresh to &quot;Rascals&quot;, Designed for Modern Parents\"><\/div>\n<div id=\"jwplayer_1\"> <script type=\"text\/javascript\" src=\"https:\/\/static.prnasia.com\/pro\/fec\/jwplayer-7.12.1\/jwplayer.js\"><\/script> <script>jwplayer.key=\"3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=\"<\/script> <center> <\/p>\n<div id=\"myplayer1\"> &nbsp; <\/div>\n<p> <span>Rascal + Friends Premium Diapers Unveils Brand Refresh to &quot;Rascals&quot;, Designed for Modern Parents<\/span> <\/center> <script type=\"text\/javascript\">jwplayer('myplayer1').setup({file: 'https:\/\/mma.prnasia.com\/media2\/2411472\/Rascals__Brand_Refresh.mp4', image: 'https:\/\/mma.prnasia.com\/media2\/2411472\/Rascals__Brand_Refresh.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});<\/script> <\/div>\n<p>Since then, Rascals has become the fastest-growing diaper brand globally, launching in over 30 countries in 5 years, garnering over 210,000 5-star reviews, and winning over 60 product and brand awards \u2013 such as&nbsp;Babylist Best Diapers, Parents&#8217; Pick Awards, The Drum Marketing Awards and Shorty Awards. Their spot as the #1 liked and followed diaper brand on TikTok is evidence of their commitment to best-in-class customer service and engagement, which has amassed a loyal customer base who actively engage and endorse the brand.&nbsp;<\/p>\n<p>&quot;We&#8217;re so excited to share the next evolution of the Rascals brand with our community. They are fundamentally the reason for our success to date and we can&#8217;t wait to take them on the Rascals journey with us. Our mission has always been to reduce the stress of early parenthood by providing market-leading products, and we&#8217;re confident the evolution of Rascals positions us best to do this going forward.&quot; <span class=\"xn-person\">Amelia Watson<\/span>, Head of Marketing.&nbsp;<\/p>\n<p>To celebrate this significant milestone, Rascals will be hosting a Rascals Party in their homeland, <span class=\"xn-location\">New Zealand<\/span>, along with exciting giveaways, behind-the-scenes content, and engaging brand activity designed to honor the 7-year Rascal + Friends journey and introduce the refreshed Rascals!&nbsp;<\/p>\n<p>The performance features and materials of all Rascals products remain unchanged, with the key changes in the refresh highlighted below:&nbsp;<\/p>\n<ul type=\"disc\">\n<li><b>Name Change:<\/b> Short, playful, and distinct, &quot;Rascals&quot; is a nickname already used by parents of the brand.<\/li>\n<li><b>New Packaging and Print:<\/b> The brand&#8217;s signature teal is now fully embraced across their range in bold, modern packaging. This creates a strong, consistent brand that&#8217;s easy for parents and shoppers to identify on the shelf.<\/li>\n<li><b>Third-Party Assurance:<\/b> Rascals innovative products are now backed by paediatricians and with all product features being robustly tested by third parties, reinforcing its commitment to quality and value.<\/li>\n<li>Stay tuned for more updates and follow along at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4164702-1&amp;h=899354770&amp;u=http%3A%2F%2Frascalsbaby.com%2F&amp;a=rascalsbaby.com\" target=\"_blank\" rel=\"nofollow noopener\">rascalsbaby.com<\/a><\/u> and @rascalsbaby on TikTok and Instagram.<\/li>\n<\/ul>\n<p><b>Media Contacts<\/b>&nbsp;<\/p>\n<p><b><span class=\"xn-location\">Australia<\/span> &amp; <span class=\"xn-location\">New Zealand<\/span>:<\/b>&nbsp;<br \/>Sean Brown&nbsp;<br \/>Managing Director, Mango&nbsp;<br \/><a href=\"mailto:rascals@thisismango.co.nz\" target=\"_blank\" rel=\"nofollow noopener\">rascals@thisismango.co.nz|<\/a><br \/>0272578722&nbsp;<\/p>\n<p><b>Other:<\/b> &nbsp;<br \/><a href=\"mailto:hello@teamrascals.com\" target=\"_blank\" rel=\"nofollow noopener\">hello@teamrascals.com<\/a>&nbsp;<\/p>\n<div id=\"prni_dvprnejpgc0adleft\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2411473\/Rascals.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpgc0adleft\" title=\"Rascal + Friends Premium Diapers Unveils Brand Refresh to &quot;Rascals&quot;, Designed for Modern Parents\" src=\"https:\/\/mma.prnasia.com\/media2\/2411473\/Rascals.jpg?p=medium600\" alt=\"Rascal + Friends Premium Diapers Unveils Brand Refresh to &quot;Rascals&quot;, Designed for Modern Parents\" align=\"middle\" \/><\/a> <br \/> <span>Rascal + Friends Premium Diapers Unveils Brand Refresh to &quot;Rascals&quot;, Designed for Modern Parents<\/span> <\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rascals aims to continue its growth as a global leader in the babycare industry with a new brand identity and the same award-winning products that consumers love.&nbsp; AUCKLAND, New Zealand, May 14, 2024 \/PRNewswire\/ &#8212;&nbsp;Today, Rascal + Friends, an award-winning brand in premium&nbsp;babycare enters an exciting new chapter as they unveil their brand refresh to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-26516","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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