{"id":2961,"date":"2021-11-22T13:08:00","date_gmt":"2021-11-22T13:08:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3584181_HK84181_0"},"modified":"2021-11-22T13:08:00","modified_gmt":"2021-11-22T13:08:00","slug":"alikeaudience-supports-unified-id-2-0-ushering-in-a-new-era-of-identity","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=2961","title":{"rendered":"AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity"},"content":{"rendered":"<div id=\"dvContent\" readability=\"88.854489164087\">\n<p><span class=\"xn-location\">SUNNYVALE, Calif.<\/span>, <span class=\"xn-chron\">Nov. 22, 2021<\/span> \/PRNewswire\/ &#8212;<b>&nbsp;<b>AlikeAudience is pleased to <span id=\"spanHghlt093c\">announce official<\/span> integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies.<\/b><\/b><\/p>\n<p><b><span id=\"spanHghlt5933\">Unified ID 2.0<\/span><\/b><\/p>\n<p>Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support across the entire advertising industry, including agencies, publishers, TV networks, adtech companies and more. Unified ID 2.0 is open sourced for use by all companies aligned with the corporate governance structure. Other powerful features include:<\/p>\n<ul type=\"disc\">\n<li><b>Secure: <\/b>Hashed and encrypted emails that cannot be converted back to email addresses <\/li>\n<li><b>Trusted: <\/b>All participants agree to a Code of Conduct to establish consumer trust <\/li>\n<li><b>Transparent: <\/b>Simple and granular consumer controls to understand data use<\/li>\n<\/ul>\n<p><u><a target=\"_blank\" href=\"https:\/\/alikeaudience.com\/contact-us\/\" rel=\"nofollow noopener\">Learn how UID can help your campaigns through our Data Strategists.<\/a><\/u><\/p>\n<p>As an early adopter of Unified ID 2.0, AlikeAudience continues to commit to our vision of a world where marketers connect with the right customers through ethical, forward-thinking data solutions. Our support of Unified ID 2.0 will further enable media traders, agency planners, and advertisers to precisely connect with audiences across all digital channels beyond cookies, while providing the consumer with greater control.<\/p>\n<p>&#8220;Integrating Unified ID 2.0 allows planners and traders to leverage AlikeAudience&#8217;s demographic, Interests, and transactional audience segments at scale across digital channels, including web, mobile, and OTT,&#8221; says <span class=\"xn-person\">Bosco Lam<\/span>, CEO of AlikeAudience.<\/p>\n<p>&#8220;We are absolutely committed to <span id=\"spanHghltfde8\">putting<\/span> consumers in control of their data. By integrating with the open-sourced and privacy-conscious Unified ID 2.0, AlikeAudience continues to deliver the best future-proof solutions in audience data for agency planners and traders,&#8221; comments Bosco. <\/p>\n<p><u><a target=\"_blank\" href=\"https:\/\/iabtechlab.com\/event\/authenticated-consumers-the-trade-desks-uid-2-0\/\" rel=\"nofollow noopener\">Watch our CEO <span class=\"xn-person\">Bosco Lam<\/span> discuss Unified ID 2.0<\/a><\/u>&nbsp;and its implications for the advertising industry at large at a panel organized by the IAB Tech Lab with other leading AdTech vendors.<\/p>\n<p><b><i><span id=\"spanHghlt06cc\">To learn<\/span> more about how Unified ID 2.0 can help <span id=\"spanHghlt141a\">companies<\/span> reach&nbsp;<span id=\"spanHghlt65df\">their audiences<\/span>,&nbsp;<span id=\"spanHghlt9f75\">click <\/span><a target=\"_blank\" href=\"https:\/\/alikeaudience.com\/contact-us\/\" rel=\"nofollow noopener\"><span id=\"spanHghlt4943\">here<\/span><\/a><\/i><\/b><b><i>.<\/i><\/b><\/p>\n<p><b>About AlikeAudience<\/b><\/p>\n<p>AlikeAudience provides high-performing, privacy compliant, and global audience segments from mobile and transaction data, available on major DSPs and marketplaces. We help global 4As and marketers achieve massive returns on their ad-spend through mobile-first segments, data onboarding, and an ever-evolving next-gen audience data solution. <\/p>\n<p><b>Contacts<\/b><\/p>\n<p><span class=\"xn-person\">Bosco Lam<\/span> (CEO)<br \/><a target=\"_blank\" href=\"http:\/\/www.alikeaudience.com\/\" rel=\"nofollow noopener\">www.AlikeAudience.com<\/a><br \/><u><a target=\"_blank\" href=\"mailto:advertise@alikeaudience.com\" rel=\"nofollow noopener\">advertise@alikeaudience.com<\/a><\/u><\/p>\n<p>Yuko Shirataki (Marketing\/PR)<br \/><u><a target=\"_blank\" href=\"mailto:yukoshirataki@alikeaudience.com\" rel=\"nofollow noopener\">yukoshirataki@alikeaudience.com<\/a><\/u><\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=HK84181&amp;sd=2021-11-22\"> View original content:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/alikeaudience-supports-unified-id-2-0--ushering-in-a-new-era-of-identity-301429773.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/alikeaudience-supports-unified-id-2-0&#8211;ushering-in-a-new-era-of-identity-301429773.html<\/a><\/p>\n<\/p><\/div>\n<p>Source: ALIKEAUDIENCE, INC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SUNNYVALE, Calif., Nov. 22, 2021 \/PRNewswire\/ &#8212;&nbsp;AlikeAudience is pleased to announce official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. Unified ID 2.0 Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=2961\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity - My Blog\" \/>\n<meta property=\"og:description\" content=\"SUNNYVALE, Calif., Nov. 22, 2021 \/PRNewswire\/ &#8212;&nbsp;AlikeAudience is pleased to announce official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. 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