{"id":29905,"date":"2024-09-20T12:19:00","date_gmt":"2024-09-20T12:19:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4511599_AE11599_0"},"modified":"2024-09-20T12:19:00","modified_gmt":"2024-09-20T12:19:00","slug":"lenzings-veocel-builds-awareness-in-combating-plastic-pollution-highlighted-at-uns-sea-of-solutions-2024","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=29905","title":{"rendered":"Lenzing’s VEOCEL\u2122 builds awareness in combating plastic pollution highlighted at UN’s SEA of Solutions 2024"},"content":{"rendered":"

LENZING, Austria<\/span>, Sept. 20, 2024<\/span> \/PRNewswire\/ — VEOCEL\u2122, the flagship specialty nonwovens brand of Lenzing Group, highlighted its commitment to innovation and providing solutions to help address the global plastic crisis at the “SEA of Solutions 2024” (SoS) event organized by SEA circular \u2013 an initiative by the UN Environment Programme (UNEP) and the Coordinating Body on the Seas of East Asia<\/span> (COBSEA) on 18th<\/sup> September in Bangkok, Thailand<\/span>.<\/p>\n

Since 2019, SoS has been a platform for exploring solutions to address plastic pollution. Lenzing’s participation builds on longstanding efforts to minimize the reliance on plastics in the nonwovens industry. On the theme of “Re-designing for a Circular Plastics Economy,” Norma Sch\u00f6nherr, Manager of Partnerships for Sustainability at Lenzing AG, Nonwovens<\/b>, shared VEOCEL\u2122’s best practice examples to “Tackling Microplastics Pollution by Advancing to Cellulosic Fibers.” Sch\u00f6nherr emphasized how Lenzing’s wood-based[1]<\/sup> VEOCEL\u2122 fibers can be a responsible, functional alternative to synthetic, plastic-based materials, particularly in personal hygiene and sanitary products.<\/p>\n

Biodegradable and compostable[2]<\/sup>, VEOCEL\u2122 fibers do not fall under the plastic definition of the EU’s Single-Use Plastics Directive[3]<\/sup>. In 2021, scientists at the prestigious research institute Scripps Institution of Oceanography (SIO) at the University of California, San Diego<\/span>, had confirmed that Lenzing’s wood-based cellulosic fibers can fully biodegrade within 30 days in sea-surface and sea-floor conditions, while petroleum-based fibers remained practically unchanged after 200 days[4]<\/sup>.<\/p>\n

“At Lenzing, we are deeply committed to working closely with value chain partners to advance sustainable solutions and help the industry progress on its sustainability roadmap,” said Monique Buch<\/span>, Executive Vice President Nonwovens at Lenzing AG on their attendance at the event<\/b>. “Our participation at UN SoS 2024 underscores our dedication to tackling plastic pollution through collaboration and knowledge sharing among global stakeholders.”<\/p>\n

The VEOCEL\u2122 product portfolio includes totally chlorine-free lyocell and viscose fibers, as well as high-performance hydrophobic fibers. Looking ahead, VEOCEL\u2122 will continue to act as a catalyst for change for the nonwovens industry by expanding their range of low-environmental impact alternatives to synthetic materials that can cover more applications and industries.<\/p>\n

Event visuals can be found here.<\/a><\/p>\n

About VEOCEL\u2122<\/b><\/p>\n

VEOCEL\u2122 is Lenzing Group’s flagship specialty nonwovens brand. The VEOCEL\u2122 product portfolio features VEOCEL\u2122 Lyocell fibers and VEOCEL\u2122 Viscose fibers which are wood-based and have natural absorbency, can aid liquid distribution, and are biodegradable and versatile. The VEOCEL\u2122 brand is categorized into four branded offerings including VEOCEL\u2122 Beauty, VEOCEL\u2122 Body, VEOCEL\u2122 Intimate and VEOCEL\u2122 Surface and its fibers are used in baby care, beauty and body care, intimate care, and surface cleaning products.<\/p>\n

To learn more about VEOCEL\u2122, please visit https:\/\/www.veocel.com\/<\/a>. For more details around the sustainability features, performance, as well as the technology and production processes behind VEOCEL\u2122 branded fibers, please visit https:\/\/www.veocel.com\/en\/sustainability<\/a>.<\/p>\n

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[1]<\/sup> Adhering to the company’s commitment to environmental protection and resource preservation, Lenzing procures wood and pulp only from certified or controlled sustainable sources. In its Wood and Pulp Policy<\/a>, Lenzing is committed to procuring wood and pulp exclusively from non-controversial sources.<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[2]<\/sup> A range of LENZING\u2122 Lyocell and Viscose fibers for nonwoven applications are certified by T\u00dcV AUSTRIA to be biodegradable in soil, freshwater and marine conditions and compostable under home and industrial conditions.<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

[3]<\/sup> Directive (EU) 2019\/904 of the European Parliament and of the Council of 5 June 2019 https:\/\/eur-lex.europa.eu\/eli\/dir\/2019\/904\/oj<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n

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[4]<\/sup> https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0048969721031314<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n","protected":false},"excerpt":{"rendered":"

LENZING, Austria, Sept. 20, 2024 \/PRNewswire\/ — VEOCEL\u2122, the flagship specialty nonwovens brand of Lenzing Group, highlighted its commitment to innovation and providing solutions to help address the global plastic crisis at the “SEA of Solutions 2024” (SoS) event organized by SEA circular \u2013 an initiative by the UN Environment Programme (UNEP) and the Coordinating Body […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-29905","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"\nLenzing's VEOCEL\u2122 builds awareness in combating plastic pollution highlighted at UN's SEA of Solutions 2024 - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=29905\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenzing's VEOCEL\u2122 builds awareness in combating plastic pollution highlighted at UN's SEA of Solutions 2024 - 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