{"id":31118,"date":"2024-11-04T02:00:00","date_gmt":"2024-11-04T02:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4546979_AE46979_0"},"modified":"2024-11-04T02:00:00","modified_gmt":"2024-11-04T02:00:00","slug":"branch-unveils-the-state-of-mobile-app-marketing-2025-report-with-key-insights-for-southeast-asian-marketers","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=31118","title":{"rendered":"Branch Unveils The State of Mobile App Marketing 2025 Report With Key Insights for Southeast Asian Marketers"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/326088\/Branch_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PALO ALTO, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 4, 2024<\/span><\/span> \/PRNewswire\/ &#8212;&nbsp;Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited to announce the release of its latest report, <i>The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers<\/i>. This comprehensive study offers valuable insights into the mobile marketing landscape in <span class=\"xn-location\">Southeast Asia<\/span>, highlighting trends, challenges and emerging strategies for mobile growth.<\/p>\n<p>&#8220;The future of mobile app marketing in <span class=\"xn-location\">Southeast Asia<\/span> is brimming with potential,&#8221; said Vidhur Bhagat, Regional Vice President of Branch for APAC. &#8220;As mobile usage continues to surge, businesses are honing their strategies to create personalized, secure and data-driven user experiences. This report highlights the need for marketers to focus on re-engagement, privacy and accurate attribution to stay ahead.&#8221;<\/p>\n<p>The report is based on a survey of over 180 industry leaders in finance, retail, hospitality, and healthcare sectors from countries including <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Vietnam<\/span>, <span class=\"xn-location\">the Philippines<\/span> and <span class=\"xn-location\">Thailand<\/span>. It uncovers how businesses are leveraging mobile apps to drive customer engagement, retention and long-term success.<\/p>\n<p><b>Key Findings<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Attribution tools are in high demand, but accuracy matters:<\/b> 74% of app marketers can now track user engagement metrics in real-time, yet 48% of respondents said accurate attribution is a top mobile app growth challenge.<\/li>\n<li><b>Influencer marketing reigns supreme:<\/b> 76% of respondents use influencers to acquire new users, with 65% acknowledging the effectiveness of this strategy for driving higher engagement and retention.<\/li>\n<li><b>Ad fraud and security take center stage:<\/b> 51% of businesses plan to add ad fraud detection tools to their tech stacks, and 76% are prioritizing mobile security and privacy tools as they face increasing challenges around data protection.<\/li>\n<li><b>Key investment areas:<\/b> 55% of businesses are focused on adding mobile ad optimization tools as the demand for greater personalization grows, while 76% see the integration of privacy-focused solutions as crucial to their future strategies.<\/li>\n<\/ul>\n<p><b>Download the Full Report<\/b><\/p>\n<p>For a deep dive into the trends shaping mobile marketing in 2025 and beyond, download <i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4293535-1&amp;h=2774332820&amp;u=https%3A%2F%2Fwww.branch.io%2Fresources%2Fwhite-paper%2Fthe-state-of-mobile-app-marketing-2025-unlocking-mobile-growth-strategies-for-southeast-asia-marketers%2F&amp;a=The+State+of+Mobile+App+Marketing+2025%3A+Unlocking+Mobile+Growth+Strategies+for+Southeast+Asia+Marketers\" target=\"_blank\" rel=\"nofollow noopener\">The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers<\/a><\/u><\/i><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4293535-1&amp;h=905701722&amp;u=https%3A%2F%2Fwww.branch.io%2Fresources%2Fwhite-paper%2Fthe-state-of-mobile-app-marketing-2025-unlocking-mobile-growth-strategies-for-southeast-asia-marketers%2F&amp;a=%C2%A0report\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;report<\/a><\/u>.<\/p>\n<p><b>About Branch<br \/><\/b>Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Learn more at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4293535-1&amp;h=3860388160&amp;u=http%3A%2F%2Fwww.branch.io%2F&amp;a=www.branch.io\" target=\"_blank\" rel=\"nofollow noopener\">www.branch.io<\/a><\/u>.<\/p>\n<p><b>About Martechvibe<br \/><\/b>Martechvibe is a leading global digital magazine and trusted authority on marketing technology and customer experience. As the go-to resource for enterprises, marketers, CX professionals and brands, Martechvibe provides critical insights into the evolving adoption of martech and CX solutions that help leaders make informed decisions. Learn more at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4293535-1&amp;h=3664636386&amp;u=https%3A%2F%2Fmartechvibe.com%2F&amp;a=https%3A%2F%2Fmartechvibe.com\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/martechvibe.com<\/a><\/u>.<\/p>\n<p>CONTACT: <br \/><span class=\"xn-person\">Paula Mantle<\/span><br \/><a href=\"mailto:press@branch.io\" target=\"_blank\" rel=\"nofollow noopener\">press@branch.io<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PALO ALTO, Calif., Nov. 4, 2024 \/PRNewswire\/ &#8212;&nbsp;Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited to announce the release of its latest report, The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This comprehensive study offers valuable insights into the mobile [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-31118","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branch Unveils The State of Mobile App Marketing 2025 Report With Key Insights for Southeast Asian Marketers - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=31118\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branch Unveils The State of Mobile App Marketing 2025 Report With Key Insights for Southeast Asian Marketers - My Blog\" \/>\n<meta property=\"og:description\" content=\"PALO ALTO, Calif., Nov. 4, 2024 \/PRNewswire\/ &#8212;&nbsp;Branch, the leading linking and measurement partner for growth-focused teams, in collaboration with Martechvibe, is excited to announce the release of its latest report, The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. 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