{"id":31214,"date":"2024-11-07T03:00:00","date_gmt":"2024-11-07T03:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4547485_AE47485_0"},"modified":"2024-11-07T03:00:00","modified_gmt":"2024-11-07T03:00:00","slug":"big-c-teams-up-with-vpon-to-elevate-tourist-shopping-experience","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=31214","title":{"rendered":"Big C Teams Up with Vpon to Elevate Tourist Shopping Experience"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 7, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Big&nbsp;C Supercenter is taking major strides to become the leading destination for tourists seeking Thai souvenirs. Partnering with Vpon AI Big Data Group, a specialist in online-to-offline (O2O) solutions, Big C aims to enhance its reach, particularly in the Chinese market, and solidify its global presence.<\/p>\n<p><b>Big C&#8217;s Strategic Vision:<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6764\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2548060\/Banner_PR_1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2548060\/Banner_PR_1.jpg?p=medium600\" title=\"Big C Teams Up with Vpon to Elevate Tourist Shopping Experience\" alt=\"Big C Teams Up with Vpon to Elevate Tourist Shopping Experience\"><\/a><br \/><span>Big C Teams Up with Vpon to Elevate Tourist Shopping Experience<\/span><\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li><b>Leader in Thai Souvenirs:<\/b>&nbsp;Big C welcomes millions of travellers annually, achieving impressive sales across 5 flagship branches in major cities and 45 convenient locations in secondary destinations. As the top choice for authentic Thai shopping, Big C is committed to delivering a world-class experience for every traveller&#8217;s j<span id=\"spanHghlta9e1\">ourney.<\/span><\/li>\n<li><b>O2O Marketing Focus:<\/b>&nbsp;With Vpon&#8217;s expertise, Big C is building a strong online community in <span class=\"xn-location\">China<\/span>, driving offline engagement and expanding to other tourist segments next year.<\/li>\n<li><b>WeChat Mini Program:<\/b>&nbsp;To cater to mainland Chinese customers, Big C has launched a WeChat Mini Program, allowing customers to place orders directly from home in <span class=\"xn-location\">China<\/span>. Whether they choose doorstep delivery, pick-up at a Big C store, or hotel delivery, this service provides unparalleled convenience, especially for those with limited time.<\/li>\n<li><b>Tailored Offerings:<\/b>&nbsp;Big C is enhancing its branches with faith-based attractions like the Siva God shrine at Rajdamri, customised product ranges, and multilingual support for a seamless tourist experience.<\/li>\n<\/ul>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2854\" readability=\"8\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2548061\/Banner_PR_2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2548061\/Banner_PR_2.jpg?p=medium600\" title=\"Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.\" alt=\"Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.\"><\/a><br \/><span>Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.<\/span><\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li><b>Promotions and Pricing:<\/b>&nbsp;Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.<\/li>\n<li><b>Next Step:<\/b>&nbsp;Expanding Thai products through platforms like WeChat mini program and promoting Thai culture, attractions, and cuisine via video content in <span class=\"xn-location\">China<\/span>.<\/li>\n<\/ul>\n<p class=\"prntac\"><i><u><a href=\"https:\/\/youtu.be\/6oIMnep8uKs\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/youtu.be\/6oIMnep8uKs<\/a><br \/><\/u><\/i><i><u><a href=\"https:\/\/youtu.be\/jY41ks1bbgc\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/youtu.be\/jY41ks1bbgc<\/a><\/u><\/i><\/p>\n<p><b>Big C kick-started their global digital transformation journey strongly by choosing <span class=\"xn-location\">China<\/span> as the first destination, and appointed Vpon as the global tourist activation consult<span id=\"spanHghltd6b1\">ant.<\/span><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Travel Data Tech in Retail:<\/b>&nbsp;To precisely target Chinese and international tourists, Vpon developed a travel data dashboard uniquely for Big C. Supported by the accumulation of massive data from 900 million mobile devices, the dashboard visualises real-time insights tailored to their business needs. These valuable insights&nbsp;empower Big C to plan data-driven strategies for tourist activation, identifying highly potential customers through a deep understanding of traveller behaviour, preferences, travel trend and pattern.<\/li>\n<li><b>Localised social strategies: <\/b>To achieve a successful <span class=\"xn-location\">China<\/span> market entry, Vpon built a localised social image for Big C on mainstream Chinese social channels including Xiaohungshu, Douyin and WeChat, and achieved a viral success of 24 million total impression in just one week for Big C&#8217;s golden week promotion, showcasing a successful cultural blend in and community building.<\/li>\n<li><b>O2O strategies:<\/b>&nbsp;To drive users from online to physical stores, and from stores to online channels, Vpon and Big C developed seasonal campaigns, personalised ad targeting and community engagement by integrating multi-dimensional data, including Big C&#8217;s own mobile and e-commerce data, in-store analysis, customer profile, and traveller insight. The actionable items are further tailored to reach individual audiences&#8217; pre-trip, during-trip and after-trip, ensuring a rich brand presence throughout the whole journey.<\/li>\n<li><b>Influencers engagement:<\/b>&nbsp;With the support of an extensive influencers data dashboard, Big C can analyse and select high-quality influencers around the world in one-click. Vpon has connected Big C with top-tier Xiaohongshu influencers with over 1 million followers, boosting the key words &#8220;Big C&#8221; and &#8220;travelling to <span class=\"xn-location\">Thailand<\/span>&#8221; to the Viral Hot Topic. The strategic influencer marketing strategy successfully imprints Big C as one of the top-of-mind <span class=\"xn-location\">Thailand<\/span> brands among international tourists.<\/li>\n<\/ul>\n<p>Vpon AI Big Data Group is a leading big data company providing mobile data solutions with AI-powered technologies. Supported by the accumulation of massive data from 900 million mobile devices and a daily processing rate of 21 billion transborder data, Vpon integrates premium media resources across APAC, providing clients with all-rounded data and AI solutions, including data analytics services, AI-enhanced results, corporate digitalization, brand awareness and cross border marketing solutions etc., providing strong tools to aid clients in raising brand awareness and generate leads through data.<\/p>\n<p>Vpon has obtained ISO 27001 (Information Security Management) and ISO 27701 (Privacy Information Management) Certification, by the British Standard Institution (BSI).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, Nov. 7, 2024 \/PRNewswire\/ &#8212; Big&nbsp;C Supercenter is taking major strides to become the leading destination for tourists seeking Thai souvenirs. Partnering with Vpon AI Big Data Group, a specialist in online-to-offline (O2O) solutions, Big C aims to enhance its reach, particularly in the Chinese market, and solidify its global presence. Big C&#8217;s Strategic [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-31214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big C Teams Up with Vpon to Elevate Tourist Shopping Experience - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=31214\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big C Teams Up with Vpon to Elevate Tourist Shopping Experience - My Blog\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, Nov. 7, 2024 \/PRNewswire\/ &#8212; Big&nbsp;C Supercenter is taking major strides to become the leading destination for tourists seeking Thai souvenirs. Partnering with Vpon AI Big Data Group, a specialist in online-to-offline (O2O) solutions, Big C aims to enhance its reach, particularly in the Chinese market, and solidify its global presence. 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