{"id":31421,"date":"2024-11-15T02:00:00","date_gmt":"2024-11-15T02:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4556951_CN56951_0"},"modified":"2024-11-15T02:00:00","modified_gmt":"2024-11-15T02:00:00","slug":"shanxis-heritage-industries-showcased-to-global-visitors-at-ciie","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=31421","title":{"rendered":"Shanxi’s heritage, industries showcased to global visitors at CIIE"},"content":{"rendered":"

BEIJING<\/span>, Nov. 15, 2024 \/PRNewswire\/ — This is a report from China Daily: Shanxi province has used the seventh China International Import Expo, running from Nov 5 to 10<\/span> in Shanghai<\/span>, as a platform to promote its high-level opening-up, share global resources and showcase its new development patterns.<\/span><\/p>\n

\n

\"The <\/a>
The interactive zone called \u201cTravel Shanxi with Wukong\u201d is the most attractive part of the Shanxi pavilion.<\/span><\/p>\n<\/p><\/div>\n

This year’s CIIE, featuring the participation of attendees from 152 countries, regions and international organizations, is seen as a prime showcase to display Shanxi’s<\/span> cultural and tourism resources, latest industrial developments and trade and investment opportunities.<\/p>\n

More than 7,000 representatives from Shanxi’s<\/span> 2,140 enterprises attended this year’s CIIE. They mainly represented businesses engaged in the fields of foreign trade, retail, manufacturing, culture and tourism.<\/p>\n

A highlight of Shanxi’s<\/span> attendance this time is that there were many exhibits representing Shanxi’s<\/span> cultural heritage, tourism projects, and time-honored brands with deep roots in history and culture.<\/p>\n

The Shanxi<\/span> pavilion was among the most attractive provincial exhibition zones at the CIIE as it featured immerse and interactive experiences. The pavilion displayed Shanxi’s<\/span> natural landscapes, history, culture and life, as well as achievements in industries and technologies.<\/p>\n

The most impressive part of the pavilion was an interactive zone called “Travel Shanxi with Wukong”, showcasing Shanxi’s<\/span> cultural and tourism resources using the hit video game Black Myth: Wukong<\/i>.<\/p>\n

The art design of the game took inspiration from ancient Chinese architecture and other cultural elements. Of the 36 cultural sites featured in the game, 27 are in Shanxi<\/span>.<\/p>\n

Following the game’s launch, the Shanxi Culture and Tourism Department began a massive promotional campaign called Travel Shanxi with Wukong. This time, the seventh CIIE has become a stage for promoting this campaign.<\/p>\n

In addition to tourism sites relating to the game, Shanxi’s<\/span> landmark attractions like the Yellow River, the Great Wall and the Taihang Mountains, were showcased on a big display screen at the Shanxi<\/span> pavilion.<\/p>\n

Shanxi’s<\/span> companies also exhibited products with distinctive local cultural characteristics of Shanxi<\/span>, proved another big draw to visitors.<\/p>\n

On display were a great number of products made using centuries-old, traditional techniques, with some on the national and local lists of intangible heritage items, showing how the traditional assets are well preserved and still alive in people’s daily life.<\/p>\n

For instance, Lu’anfu Silk Group, based in Jincheng, took part in the CIIE for the first time. It showcased the lu<\/i> silk products made with both traditional and modern techniques. Lu<\/i> silk is a local silk variety developed in the Shanxi<\/span> city of Changzhi and neighboring areas like Jincheng.<\/p>\n

With a production history of many centuries, the lu<\/i> silk industry reached its peak of prosperity in the Ming Dynasty (1368-1644). The ancient technique for making lu<\/i> silk is still alive to this day and was included on the national intangible cultural heritage list in 2014.<\/p>\n

A range of Shanxi’s<\/span> local farm produce was also exhibited, attracting great interest from visitors.<\/p>\n

One example was the millet from Qinzhou. The yellow millet variety, produced by a local company under the brand name of Qinzhou Yellow, drew attention from both domestic visitors and overseas buyers.<\/p>\n

Qinzhou is a major producer of yellow millet in Shanxi<\/span> and is known throughout the country for the high quality of its products. Qinzhou Yellow is a famed millet brand with a local geographic indication, according to Wang Zhen<\/span>, branding manager at Qinzhou Yellow Millet Group.<\/p>\n

Shanxi’s<\/span> companies also exhibited a great variety of high-tech products developed and positioned to improve people’s quality of life.<\/p>\n

Among the prominent exhibits in this field were the recombined human-origin collagen products made by Jinbo Biopharmaceutical based in Taiyuan.<\/p>\n

Recombined human-origin collagen is a crucial product for post-surgery recovery because of its performance in helping in hemostasis and wound healing.<\/p>\n

In addition to exhibiting products, the CIIE has also offered a platform for networking for Shanxi’s<\/span> businesses and their counterparts from around the world, as well as a platform to promote local business and investment opportunities.<\/p>\n

On Nov 4<\/span>, on the eve of the seventh CIIE, a promotional fair called the Shanxi Chambers of Commerce Festival was held in Shanghai<\/span>. Representatives from eleven Shanxi<\/span> chambers of commerce in Shanghai<\/span>, as well as similar chambers in Sichuan<\/span>, Heilongjiang<\/span>, Liaoning<\/span>, Yunnan<\/span>, Inner Mongolia and Xinjiang, attended the festival.<\/p>\n

Promoting the business opportunities in Shanxi’s<\/span> tourism industry was a highlight of this festival. Shanxi’s<\/span> officials introduced the province’s major investment projects in this sector.<\/p>\n

On Nov 6<\/span>, a roadshow and promotional event for Shanxi’s<\/span> next-generation information technology and artificial intelligence industries were held in Shanghai<\/span> during the CIIE. A total of 150 representatives from Shanxi<\/span> and Shanghai<\/span> attended the events.<\/p>\n

During the events, businesses on both sides signed agreements on investing in seven projects. The agreed total investment amounted to 1.93 billion yuan<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

BEIJING, Nov. 15, 2024 \/PRNewswire\/ — This is a report from China Daily: Shanxi province has used the seventh China International Import Expo, running from Nov 5 to 10 in Shanghai, as a platform to promote its high-level opening-up, share global resources and showcase its new development patterns. The interactive zone called \u201cTravel Shanxi with Wukong\u201d […]<\/p>\n","protected":false},"author":8,"featured_media":31422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-31421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nShanxi's heritage, industries showcased to global visitors at CIIE - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=31421\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shanxi's heritage, industries showcased to global visitors at CIIE - My Blog\" \/>\n<meta property=\"og:description\" content=\"BEIJING, Nov. 15, 2024 \/PRNewswire\/ — This is a report from China Daily: Shanxi province has used the seventh China International Import Expo, running from Nov 5 to 10 in Shanghai, as a platform to promote its high-level opening-up, share global resources and showcase its new development patterns. 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