{"id":31954,"date":"2024-12-05T01:00:00","date_gmt":"2024-12-05T01:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4571730_AE71730_0"},"modified":"2024-12-05T01:00:00","modified_gmt":"2024-12-05T01:00:00","slug":"veeva-pulse-data-shows-new-science-calls-for-more-connected-engagement","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=31954","title":{"rendered":"Veeva Pulse Data Shows New Science Calls for More Connected Engagement"},"content":{"rendered":"\n\n\n
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Synchronizing sales and marketing improves outcomes, yet 65% of field engagements are not<\/i><\/p>\n

SINGAPORE<\/span><\/span>, Dec. 5, 2024<\/span><\/span> \/PRNewswire\/ — Veeva Systems<\/a> (NYSE: VEEV) today released its latest Veeva Pulse Field Trends Report<\/a>, showing connected sales and marketing engagement helps biopharmas balance healthcare professionals’ (HCP) need for deep scientific information on complex medicines as they become more time constrained. Data reveals synchronizing in-person engagements with promotional touchpoints improves education and increases treatment adoption.<\/p>\n

While HCPs have expectations that companies provide deeper scientific information and more engagement, they are more time-constrained than ever. Even for biopharmas with access, in-person meetings are down 7% per HCP since last year. Coordinating sales and marketing activities can help offset limited in-person meetings, but the majority (65%) of HCP engagements remain unsynchronized, slowing treatment adoption.<\/p>\n

“Physicians have limited time and don’t need repetitive information. The transfer must be efficient, with scientifically trusted information through the right channel. Every interaction should inform the next communication,” said Dr. Vital Hevia<\/span>, urologist and robotic surgeon at ROC Clinic and HM Hospitals.<\/p>\n

New data from Veeva Pulse shows:<\/p>\n

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\"65%<\/a>
65% of HCP engagements are not synchronized<\/span><\/p>\n<\/p><\/div>\n