{"id":32478,"date":"2024-12-23T04:00:00","date_gmt":"2024-12-23T04:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4573855_AE73855_0"},"modified":"2024-12-23T04:00:00","modified_gmt":"2024-12-23T04:00:00","slug":"mintels-report-74-of-thais-seek-to-improve-their-weight-amid-rising-obesity-rates","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=32478","title":{"rendered":"Mintel’s report: 74% of Thais seek to improve their weight amid rising obesity rates"},"content":{"rendered":"\n\n\n
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BANGKOK<\/span><\/span>, Dec. 23, 2024<\/span><\/span> \/PRNewswire\/ — One in four (25%) Thais identified themselves as overweight or obese, with 11% considering themselves underweight, according to Mintel’s Weight Management Diets \u2013 Thai Consumer \u2013 2024<\/i> report. However, data from Thailand’s<\/span> Ministry of Health in 2023 revealed that nearly half of the population faces overweight or obesity challenges, a trend projected to cost the nation 4.9% of its GDP.<\/p>\n

This highlights a significant perception gap, as noted in Mintel’s research. Brands can play a pivotal role in closing this gap by creating educational campaigns around healthy body weight and offering tailored weight management solutions based on gender, age, and activity level.<\/p>\n

Motivations behind weight management<\/b><\/p>\n

Mintel’s research shows that Thais are motivated by physical appearance (69%) over health (65%) when managing their weight. However, among Gen X, 76% prioritise healthy ageing and longevity, signalling a shift in focus from aesthetics to overall well-being.<\/p>\n

The good news is that 74% of Thais express a desire to improve their weight, with younger women under 45 emerging as a key target audience for weight management brands.<\/p>\n

“Thais are increasingly prioritising overall health and wellness over mere slimness. This shift reflects a growing interest in holistic approaches that combine balanced nutrition, regular exercise, and mental well-being,” said Phurisa (Ploy) Phagudom, Food and Drink Analyst for Thailand<\/span> at Mintel.<\/p>\n

Barriers to weight management<\/b><\/p>\n

Despite their aspirations, many Thais attribute their weight management struggles to insufficient exercise and the consumption of fatty foods, sugary snacks, and beverages. Among those taking weight control measures, 59% cited inadequate exercise as the primary obstacle.<\/p>\n

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Phagudom noted this also presents an opportunity for brands to promote mindful nutrition and develop products or campaigns that support physical activity.<\/p>\n

The report identifies two key consumer segments for weight management products:<\/p>\n