{"id":32633,"date":"2024-12-29T22:30:00","date_gmt":"2024-12-29T22:30:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4586375_CN86375_0"},"modified":"2024-12-29T22:30:00","modified_gmt":"2024-12-29T22:30:00","slug":"anua-enters-ulta-beauty-largest-beauty-chain-in-the-us-advancing-as-a-global-beauty-brand","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=32633","title":{"rendered":"ANUA Enters Ulta Beauty, Largest Beauty Chain in the US &#8211; &#8220;Advancing as a Global Beauty Brand&#8221;"},"content":{"rendered":"<div id=\"dvContent\" readability=\"113\">\n<ul type=\"disc\">\n<li><b><span id=\"spanHghltf442\">First&nbsp;K-beauty brand to enter all ULTA Beauty stores through a direct partnership starting from February next year<\/span><\/b><\/li>\n<li><b>Flagship Heartleaf and Rice lines to debut, accompanied by special gift-with-purchase promotions across online and offline channels<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span>, Dec. 30, 2024 \/PRNewswire\/ &#8212; Global brand incubator The Founders (Co-CEOs Lee Sunhyung, Lee Changjoo)&#8217;s <b>global beauty brand ANUA<\/b> is accelerating its global market expansion through a strategic partnership <span id=\"spanHghlt05bc\">with largest beauty retailer in the US<\/span>,&nbsp;Ulta Beauty, across both digital and brick-and-mortar channels.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2587973\/anuaXulta_2x.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2587973\/anuaXulta_2x.jpg?p=medium600\" title alt> <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Ulta Beauty, drawing tens of millions of customers annually, stands as <span id=\"spanHghlt6a18\">US<\/span> premier beauty retailer with its extensive distribution network and dominant market share, representing a strategic retail channel. Beginning with its online launch this month, ANUA aims to complete its rollout across all 1,500 physical locations by February next year.<\/p>\n<p>This large-scale retail expansion marks the first instance of a K-beauty brand securing direct distribution rights with Ulta Beauty for its complete store network, demonstrating successful penetration into the highly competitive U.S. brick-and-mortar market. This milestone reflects Ulta Beauty&#8217;s strong confidence in ANUA&#8217;s product excellence and market potential.<\/p>\n<p>Key products for the retail launch include the bestselling Heartleaf and Rice skincare lines, which have gained popularity through word-of-mouth among local consumers.<\/p>\n<p>To commemorate the launch, the brand is offering promotional gifts: a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.<\/p>\n<p>An ANUA representative stated, &#8220;This Ulta Beauty partnership will significantly strengthen our global presence by expanding our reach to local consumers,&#8221; adding, &#8220;Through ANUA&#8217;s innovative product development and enhanced customer experience, we will accelerate our growth trajectory toward becoming the leading global K-beauty brand by establishing a comprehensive omnichannel distribution network.&#8221;<\/p>\n<p>Since its launch in 2019, ANUA has rapidly expanded its global footprint, consistently achieving over 200% annual growth, and formally entered the U.S. market in 2022. Through strategic localization initiatives and dynamic marketing campaigns, the brand has established itself as a prominent K-beauty leader by consistently introducing hero products, including the Heartleaf Toner, Cleansing Oil, and TXA Se<span id=\"spanHghltc5a6\">rum.<\/span><\/p>\n<p><b><u>Brand Introduction<br \/><\/u><\/b><b>Global Beauty Brand ANUA <br \/><\/b>Founded in 2019, ANUA is a skincare brand that meticulously selects the most efficacious natural ingredients and dermatological components, offering diverse product lines targeting specific skin concerns. Signature bestsellers inclu<span id=\"spanHghlt5f33\">de: Heartleaf 77% Soothing Toner, Heartleaf Pore Control Cleansing Oil, and Heartleaf 77 Clear Pad.<\/span> The brand has recently solidified its position as a leading K-beauty skincare brand, achieving remarkable growth across global e-commerce platforms, including Amazon and eBay <span class=\"xn-location\">Japan<\/span>.<\/p>\n<p><b>[About The Founders]<br \/><\/b><b>Global Brand Incubator The Founders<br \/><\/b>The Founders is a company with the vision of becoming the &#8216;Global No.1 Brand Incubator&#8217;. In just eight years since its establishment, it has developed ANUA into the first Korean skincare brand to achieve market leadership across major global platforms, including Korea, <span class=\"xn-location\">the United States<\/span>, and <span class=\"xn-location\">Japan<\/span>. Additionally, the company is setting new benchmarks for K-beauty in the global market through its portfolio brands, including &#8216;FROM LABS&#8217;, a dermatological haircare brand, and &#8216;Project21&#8217;, a premium pet care brand. Notably, the company has expanded into over 50 countries worldwide and is revolutionizing the global beauty industry paradigm, maintaining an average annual growth rate exceeding 250% since inception.<\/p>\n<\/p><\/div>\n<p>Source: The Founders Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First&nbsp;K-beauty brand to enter all ULTA Beauty stores through a direct partnership starting from February next year Flagship Heartleaf and Rice lines to debut, accompanied by special gift-with-purchase promotions across online and offline channels SEOUL, South Korea, Dec. 30, 2024 \/PRNewswire\/ &#8212; Global brand incubator The Founders (Co-CEOs Lee Sunhyung, Lee Changjoo)&#8217;s global beauty brand [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":32634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-32633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ANUA Enters Ulta Beauty, Largest Beauty Chain in the US - &quot;Advancing as a Global Beauty Brand&quot; 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