{"id":32820,"date":"2025-01-06T06:35:00","date_gmt":"2025-01-06T06:35:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4589278_AE89278_0"},"modified":"2025-01-06T06:35:00","modified_gmt":"2025-01-06T06:35:00","slug":"la-joie-expands-its-legacy-with-the-launch-of-its-first-swiss-luxury-timepiece-the-primus-collection","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=32820","title":{"rendered":"La Joie Expands Its Legacy with the Launch of its First Swiss Luxury Timepiece – the Primus collection"},"content":{"rendered":"

SINGAPORE<\/span><\/span>, Jan. 6, 2025<\/span><\/span> \/PRNewswire\/ — La Joie<\/b>, a distinguished jewellery house renowned for its magnificent gems and extraordinary craftsmanship, unveils its inaugural collection of luxury timepieces, the Primus<\/b> collection. Combining Swiss precision with the artistry of quality gemstones, this launch marks a significant evolution for the jewellery house, expanding its vision of celebrating life’s most meaningful moments.<\/p>\n

\n

\"Timeless <\/a>
Timeless Elegance: The Primus collection by La Joie<\/span><\/p>\n<\/p><\/div>\n

La Joie Co-Founder Jean Nasr<\/span><\/b>, a globally acclaimed gemmologist and designer, celebrated for his exquisite jewellery creations and intricate objets d’art, has collaborated with esteemed Swiss watchmakers to bring his long-awaited vision to life. Jean’s entry into horology is built on four decades of experience with the esteemed Mouawad<\/b> family, where he developed a profound understanding of luxury timepieces and fine craftsmanship.<\/p>\n

The launch of La Joie<\/b> has provided him with the platform to combine the precision of Swiss horology with the elegance of fine jewellery. This curated Primus<\/b> collection embodies precision, artistry, and exclusivity. Each timepiece is meticulously crafted, featuring quality gemstones carefully sourced by Jean personally to adorn these masterpieces. The result is a testament to the perfect union of horology and gemmology.<\/p>\n

Jean on the significance of the launch of the timepiece said, “For decades, I have dedicated my life to uncovering the rarest and most exquisite gemstones, weaving their stories into timeless creations. With the launch of our first collection of timepieces, La Joie<\/b> brings this same spirit of discovery and craftsmanship to horology. This is not just a watch; it is a work of art, a culmination of Swiss precision and the beauty of gemstones, designed to accompany our clients through life’s most meaningful moments. Horology marks a new chapter in La Joie’s<\/b> journey, blending tradition, innovation, and storytelling into something truly extraordinary.”<\/p>\n

The Primus Collection: A Testament to Craftsmanship<\/b><\/p>\n

The debut Primus collection<\/b> features five distinctive dials,  Mist<\/b>, Twilight<\/b>, Midnight<\/b>, Dawn<\/b>, and Dew<\/b>, each inspired by a unique moment in time. Mist<\/b> captures the serene tranquillity of early mornings, its soft, monochromatic white dial evoking clarity and calm. Twilight<\/b> reflects the enchanting transition between day and night, with its deep blue tones symbolising mystery and allure. Midnight<\/b> represents the quiet sophistication of the darkest hour, its bold black dial exuding timeless elegance. Dawn<\/b> celebrates the warmth and optimism of a new day, with its gentle pink hues radiating energy and renewal, while Dew<\/b> channels the vibrancy of first light, its refreshing green dial symbolising growth and vitality.<\/p>\n

The collection is further elevated by two exclusive editions. The Club Edition<\/b> exudes sophistication with a bezel adorned with dazzling diamonds, adding a touch of brilliance to the design. The Limited Edition<\/b> offers a distinctive allure with straps crafted from luxurious crocodile-embossed calf leather, making it a truly refined choice for collectors and connoisseurs alike.<\/p>\n

These timepieces are powered by Swiss automatic movements, ensuring unparalleled precision and reliability. The stainless-steel case, with its semi-skeleton design, combines strength with refined elegance, while the scratch-resistant sapphire crystal enhances durability and clarity. Designed for versatility, the Primus<\/b> collection is waterproof up to 50 metres and boasts a power reserve of approximately 41 hours, making it as functional as it is beautiful.<\/p>\n

The entire collection offers an array of strap options, including genuine alligator leather in shades of black, brown, green, and blue, as well as calf leather and rubber options. A signature quick-release strap system allows for effortless transitions between elegant and sporty looks, ensuring the watch seamlessly complements any occasion.<\/p>\n

High-resolution images can be accessed HERE<\/a><\/u><\/b>.<\/p>\n

About La Joie<\/b><\/p>\n

La Joie<\/b> is a jewellery and watch house rooted in vibrant storytelling and timeless artistry. Located in the heart of Singapore<\/span> shopping district on Orchard Road, at Paragon Mall, it’s a place where gemstones come alive with meaning, love, and individuality. Helmed by Jean and Jessica Nasr<\/span>, La Joie’s<\/b> creations are an invitation to celebrate life, one colourful masterpiece at a time.<\/p>\n

Address: 290 Orchard Rd., #03-12 Paragon, Singapore<\/span> 238859
Opening hours: 11 am – 9 pm<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, Jan. 6, 2025 \/PRNewswire\/ — La Joie, a distinguished jewellery house renowned for its magnificent gems and extraordinary craftsmanship, unveils its inaugural collection of luxury timepieces, the Primus collection. 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