{"id":33186,"date":"2025-01-17T13:00:00","date_gmt":"2025-01-17T13:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4598791_CN98791_0"},"modified":"2025-01-17T13:00:00","modified_gmt":"2025-01-17T13:00:00","slug":"k-beauty-platform-hwahae-surpasses-100000-mau-two-months-after-global-website-launch","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=33186","title":{"rendered":"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch"},"content":{"rendered":"<ul type=\"disc\">\n<li>Over 80% of users based in the U.S., with the ranking page drawing the highest engagement<\/li>\n<li>Japanese version to be launched in Q1 2025, strengthening its role as a bridge between K-beauty brands and global consumers<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Birdview Co., Ltd. (Co-CEOs: <span class=\"xn-person\">Woong Lee<\/span> and <span class=\"xn-person\">Kyungil Kim<\/span>), the operator of the beauty platform hwahae, announced that its global website has surpassed 100,000 monthly active users (MAU) just two months after its launch in <span class=\"xn-chron\">November 2024<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"8\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.jpg?p=medium600\" title=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\" alt=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\"> <\/a> <br \/><span>K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch<\/span><\/p>\n<\/p><\/div>\n<p>hwahae introduced its English-language website in <span class=\"xn-chron\">November 2024<\/span> to enhance accessibility for global users amid growing international interest in K-beauty. Since its launch, the platform has experienced rapid growth, surpassing 100,000 MAU. By country, more than 80% of users are based in <span class=\"xn-location\">the United States<\/span>, followed by <span class=\"xn-location\">Japan<\/span> and <span class=\"xn-location\">Singapore<\/span>.<\/p>\n<p>The global website offers key features popular among Korean users, including category-based rankings, the hwahae Awards, cosmetic ingredient insights, and authentic consumer reviews, all translated into English. The platform provides data on over 370,000 cosmetics and 9 million user reviews, leveraging large language models (LLMs) to deliver comprehensive and reliable information.<\/p>\n<p>According to Hwahae, global users spend the most time on the ranking page, reflecting its popularity. hwahae&#8217;s rankings, based on real user reviews, are widely regarded as one of the most trusted references for Korean consumers when purchasing beauty products and are now available to global audiences.<\/p>\n<p>In Q1 2025, hwahae plans to launch a Japanese version of its global website and introduce a marketing solution in collaboration with global influencers during the first half of the year. These initiatives aim to help Korean beauty brands effectively promote themselves on the international stage.<\/p>\n<p>Furthermore, hwahae is set to expand into the global B2B distribution sector within the year, supporting the growth of K-beauty brands by enhancing their international visibility and providing comprehensive support across marketing, distribution, and other areas.<\/p>\n<p>&#8220;Within just two months of our global web launch, we surpassed 100,000 monthly active users, confirming the strong interest of global users in K-beauty. We aim to make this year the starting point for full-scale global expansion and focus on promoting outstanding Korean beauty brands overseas as the &#8216;Netflix of the K-beauty industry,'&#8221; said <span class=\"xn-person\">Woong Lee<\/span>, CEO of hwahae.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 80% of users based in the U.S., with the ranking page drawing the highest engagement Japanese version to be launched in Q1 2025, strengthening its role as a bridge between K-beauty brands and global consumers SEOUL, South Korea, Jan. 17, 2025 \/PRNewswire\/ &#8212; Birdview Co., Ltd. (Co-CEOs: Woong Lee and Kyungil Kim), the operator [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":33187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-33186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=33186\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch - My Blog\" \/>\n<meta property=\"og:description\" content=\"Over 80% of users based in the U.S., with the ranking page drawing the highest engagement Japanese version to be launched in Q1 2025, strengthening its role as a bridge between K-beauty brands and global consumers SEOUL, South Korea, Jan. 17, 2025 \/PRNewswire\/ &#8212; Birdview Co., Ltd. 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