{"id":33210,"date":"2025-01-19T22:00:00","date_gmt":"2025-01-19T22:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4596752_AE96752_0"},"modified":"2025-01-19T22:00:00","modified_gmt":"2025-01-19T22:00:00","slug":"squid-game-teams-up-with-jinro-soju-for-season-2-exclusive-themed-merchandise","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=33210","title":{"rendered":"Squid Game Teams Up with JINRO Soju for Season 2 &amp; Exclusive Themed Merchandise"},"content":{"rendered":"<p><i>JINRO to appear again in the newest season; partnership to offer limited edition JINRO bottles, a Young-hee drinking game device, and more<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 20, 2025<\/span><\/span> \/PRNewswire\/ &#8212; HiteJinro&#8217;s flagship soju brand, JINRO (Korean name &#8216;Chamisul&#8217;), is teaming up with <i>Squid Game<\/i> for a unique collaboration featuring exclusive themed merchandise and specially designed limited editions.<\/p>\n<p>Netflix&#8217;s global phenomenon, <i>Squid Game<\/i>, is returning for its highly anticipated Season 2 on <span class=\"xn-chron\">December 26, 2024<\/span>. Directed by <span class=\"xn-person\">Hwang Dong<\/span>-hyuk, the first season of the series became Netflix&#8217;s most-watched show while introducing Korean dramas to a global audience. The new season brings back fan-favorites <span class=\"xn-person\">Lee Jung<\/span>-jae, <span class=\"xn-person\">Lee Byung<\/span>-hun, and Gong Yoo, along with new cast members such as <span class=\"xn-person\">Im Si<\/span>-wan, <span class=\"xn-person\">Kang Ha<\/span>-neul, and <span class=\"xn-person\">Lee Jin<\/span>-wook.<\/p>\n<p>JINRO Soju, fondly referred to as the &#8220;Green Bottle&#8221; in <i>Squid Game<\/i> Season 1, gained international attention when it was prominently featured on-screen. The memorable scene of Player 456, Seong Gi-hun, and Player 001, Oh Il-nam, sharing soju at a convenience store table became iconic, sparking a surge in global interest in Korean soju. Building on this momentum, HiteJinro has leveraged the opportunity to create a second major collaboration that integrates <i>Squid Game<\/i> characters and themes into its branding to cater to the hit show&#8217;s many fans.<\/p>\n<p><b>Limited Edition JINRO<\/b><\/p>\n<p>As part of the collaboration, JINRO will offer limited edition <i>Squid Game<\/i>-themed soju bottles. Creative label designs will feature beloved characters like Young-hee, the Pink Guards, and the Front Man alongside JINRO&#8217;s signature dew-drop logo. The label&#8217;s Korean letters &#8220;\u3141, \u3147, \u3145&#8221; are accented in <i>Squid Game<\/i>&#8216;s signature pink, symbolizing the guards&#8217; shapes: circle, triangle, and square. These editions will be available for a limited time through channels:<\/p>\n<ul type=\"disc\">\n<li><b>Japan:&nbsp;<\/b>Supermarkets such as MaxValu, <span class=\"xn-person\">Don Quijote<\/span>, Maruetsu, AEON; convenience stores like 7-Eleven, Lawson, FamilyMart; Korean restaurants<\/li>\n<li><b>Mexico:&nbsp;<\/b>Convenience stores including 7-Eleven, major supermarkets, HEB, Soriana, Korean restaurants<\/li>\n<li><b>Australia:&nbsp;<\/b>Major EDG stores (<span class=\"xn-person\">Dan Murphy&#8217;s<\/span>, BWS), COLES stores (First Choice, Liquorland), Korean restaurants<\/li>\n<\/ul>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8446\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2599716\/KV_ENG.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2599716\/KV_ENG.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>Exclusive Merchandise for Fans<\/b><\/p>\n<p>HiteJinro is also releasing four limited-edition collectibles inspired by <i>Squid Game 2<\/i> characters:<\/p>\n<ul type=\"disc\">\n<li><b>Young-hee drinking game device<\/b>: A rotating Young-hee head, reminiscent of the &#8220;Red Light, Green Light&#8221; game, adds a playful twist to drinking games.<\/li>\n<li><b>Pink Guard figurines<\/b>: These collectible toads, modeled after the guards, come in three ranks \u2013 circle, triangle, and square \u2013 reflecting their hierarchy.<\/li>\n<li><b>Participant apron<\/b>: A stylish apron designed after the contestants&#8217; iconic uniforms.<\/li>\n<li><b>Character-themed soju glass<\/b>: Adorable and functional, these glasses enhance any drinking experience.<\/li>\n<\/ul>\n<p><b>These exclusive items will be available through<\/b>&nbsp;<b>special promotional events in <i>Squid Game<\/i>&#8216;s most popular markets: Korea, <span class=\"xn-location\">Japan<\/span>, <span class=\"xn-location\">Australia<\/span>, and <span class=\"xn-location\">Mexico<\/span>. Fans can <u>follow HiteJinro&#8217;s official Instagram pages for event details<\/u>.<\/b><\/p>\n<p><b>A Collaboration That Breaks Boundaries<\/b><\/p>\n<p>Uniting <i>Squid Game<\/i>, Netflix&#8217;s record-breaking show, and JINRO soju, the world&#8217;s best-selling spirit, promises to captivate fans globally just as Season 2 aims to make streaming history once again.<\/p>\n<p>The game must go on. Stay tuned to experience JINRO&#8217;s role in the second chapter of the <i>Squid Game<\/i> saga.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6480\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2599717\/2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2599717\/2.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>JINRO to appear again in the newest season; partnership to offer limited edition JINRO bottles, a Young-hee drinking game device, and more SEOUL, South Korea, Jan. 20, 2025 \/PRNewswire\/ &#8212; HiteJinro&#8217;s flagship soju brand, JINRO (Korean name &#8216;Chamisul&#8217;), is teaming up with Squid Game for a unique collaboration featuring exclusive themed merchandise and specially designed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":33211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-33210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squid Game Teams Up with JINRO Soju for Season 2 &amp; Exclusive Themed Merchandise - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=33210\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Squid Game Teams Up with JINRO Soju for Season 2 &amp; Exclusive Themed Merchandise - My Blog\" \/>\n<meta property=\"og:description\" content=\"JINRO to appear again in the newest season; partnership to offer limited edition JINRO bottles, a Young-hee drinking game device, and more SEOUL, South Korea, Jan. 20, 2025 \/PRNewswire\/ &#8212; HiteJinro&#8217;s flagship soju brand, JINRO (Korean name &#8216;Chamisul&#8217;), is teaming up with Squid Game for a unique collaboration featuring exclusive themed merchandise and specially designed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=33210\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-19T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2599716\/KV_ENG.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=33210#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=33210\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"Squid Game Teams Up with JINRO Soju for Season 2 &amp; 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