{"id":34236,"date":"2025-02-25T14:00:00","date_gmt":"2025-02-25T14:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4624283_HK24283_0"},"modified":"2025-02-25T14:00:00","modified_gmt":"2025-02-25T14:00:00","slug":"athome-expands-with-great-determination-into-the-european-and-american-markets-launching-the-minix-food-waste-compost-dryer","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=34236","title":{"rendered":"AtHome expands with great determination into the European and American markets, launching the Minix food waste compost dryer"},"content":{"rendered":"<ul type=\"disc\">\n<li>Successfully signed an export contract with European home appliance distributor Mares\u2026 Initial shipment of thousand units, with plans to increase volume.<\/li>\n<li>Targets <span class=\"xn-location\">Europe&#8217;s<\/span> high food waste disposal costs\u2026&nbsp;Minix food waste compost dryer, a compact electric composter, chosen as a strategic solution.<\/li>\n<li>Participating in the Chicago Housewares Show (HIS)\u2026 Aims to elevate the status of Korean home appliances in the U.S., the heart of the industry.<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 25, 2025<\/span><\/span> \/PRNewswire\/ &#8212; AtHome (CEO <span class=\"xn-person\">Yang Jeong<\/span>-ho) is gaining momentum both domestically and internationally with its home appliance brand Minix, which aims to maximize space efficiency. Minix&#8217;s flagship product, the food waste compost dryer, has sold 150,000 units in <span class=\"xn-location\">South Korea<\/span> within just 17 months since its launch in <span class=\"xn-chron\">September 2023<\/span>. In light of this success, AtHome has designated the Minix food waste compost dryer as a strategic product for global expansion and has begun securing overseas distribution channels.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"7\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2624812\/Minix_food_waste_compost_dryer__Provided_AtHome.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2624812\/Minix_food_waste_compost_dryer__Provided_AtHome.jpg?p=medium600\" title=\"Minix food waste compost dryer (Provided by AtHome)\" alt=\"Minix food waste compost dryer (Provided by AtHome)\"> <\/a> <br \/><span>Minix food waste compost dryer (Provided by AtHome)<\/span><\/p>\n<\/p><\/div>\n<p>On <span class=\"xn-chron\">February 5<\/span>, AtHome officially signed an export contract with Mares, a European home appliance distributor with over 40 years of experience and headquartered in <span class=\"xn-location\">Italy<\/span>. AtHome will supply an initial batch of thousand of Minix food waste compost dryer units, making the product available to European&nbsp;consumers.<\/p>\n<p>AtHome had previously explored entry into the European market by showcasing the Minix food waste compost dryer at the IFA 2024 exhibition in <span class=\"xn-location\">Berlin<\/span> last September. At the time, the product&#8217;s excellent performance, affordable pricing, and sleek, compact design attracted interest from multiple local distributors. Additionally, <span class=\"xn-location\">Europe&#8217;s<\/span> high food waste disposal costs were a key factor that contributed to securing this export deal.<\/p>\n<p>AtHome is also set to participate in The Inspired Home Show 2025, <span class=\"xn-location\">North America&#8217;s<\/span> largest and most prestigious housewares exhibition with a 125-year history. The event will take place from March 2\u20134 in <span class=\"xn-location\">Chicago<\/span>, where the company will operate a promotional booth showcasing Minix food waste compost dryer, along with its dishwashers and mini dryers. Given that approximately 40% of food in the U.S. goes to waste, the company anticipates significant consumer interest in its food waste compost dryer, which offers an efficient solution to the country&#8217;s ongoing food waste problem.<\/p>\n<p>&#8220;AtHome&#8217;s recent Series A investment of <span class=\"xn-money\">KRW 18 billion<\/span> (approximately <span class=\"xn-money\">USD 13.5 million<\/span>) from major Korean venture capital firms\u2014including Korea Investment Partners, Shinhan Venture Investment, and Hana Ventures\u2014has played a crucial role in accelerating Minix&#8217;s global expansion, including its export contract with Mares and participation in international exhibitions,&#8221; said CEO <span class=\"xn-person\">Yang Jeong<\/span>-ho. &#8220;We will continue to grow Minix as a leading K-appliance brand that is loved worldwide.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successfully signed an export contract with European home appliance distributor Mares\u2026 Initial shipment of thousand units, with plans to increase volume. Targets Europe&#8217;s high food waste disposal costs\u2026&nbsp;Minix food waste compost dryer, a compact electric composter, chosen as a strategic solution. Participating in the Chicago Housewares Show (HIS)\u2026 Aims to elevate the status of Korean [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":34237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-34236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AtHome expands with great determination into the European and American markets, launching the Minix food waste compost dryer - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=34236\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AtHome expands with great determination into the European and American markets, launching the Minix food waste compost dryer - My Blog\" \/>\n<meta property=\"og:description\" content=\"Successfully signed an export contract with European home appliance distributor Mares\u2026 Initial shipment of thousand units, with plans to increase volume. Targets Europe&#8217;s high food waste disposal costs\u2026&nbsp;Minix food waste compost dryer, a compact electric composter, chosen as a strategic solution. 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