{"id":35781,"date":"2025-04-21T05:46:00","date_gmt":"2025-04-21T05:46:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4668541_AE68541_0"},"modified":"2025-04-21T05:46:00","modified_gmt":"2025-04-21T05:46:00","slug":"siam-piwat-group-ranked-thailands-no-1-check-in-destination-reinforcing-its-leadership-as-a-creator-of-global-experiential-destinations-for-every-festival","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=35781","title":{"rendered":"Siam Piwat Group ranked Thailand’s No. 1 check-in destination, reinforcing its leadership as a creator of global experiential destinations for every festival"},"content":{"rendered":"

BANGKOK<\/span><\/span>, April 21, 2025<\/span><\/span> \/PRNewswire\/ — Earlier this year, Thailand’s<\/span> Siam Piwat Group created an unprecedented global phenomenon with its Amazing Thailand Countdown 2025 \u2013 a grand spectacle featuring world-class Thai artist LISA (Lalisa Manobal) that captivated over 30 million live viewers and garnered over 100 million views worldwide.<\/b><\/p>\n

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Siam Piwat, which owns and operates global destinations such as ICONSIAM, Siam Paragon, Siam Center and Siam Discovery in Bangkok<\/span>, has delivered yet another global phenomenon with its world-class Songkran celebrations. <\/b><\/p>\n

Siam Piwat has placed ICONSIAM, the iconic landmark on the Chao Phraya River as the undisputed No. 1 check-in spot for Songkran in Thailand<\/span> and setting new social media records across all platforms.<\/span> It also created unparalleled experiences, stimulated the economy, and enhanced Thailand’s<\/span> image and credibility on the world stage.<\/b> <\/p>\n

ICONSIAM has secured its No.1 global experiential destination for the 2025 Songkran celebration, attracting over 1.44 million visitors, surpassing the target, at a single shopping mall.<\/b> It also <\/b>smashed social media records across all platforms, dominating Songkran trends as the most talked-about event, with a remarkable 534,215 engagements based on data from Wisesight (Thailand<\/span>).<\/b><\/p>\n

Its Official TikTok Account amassed 165 million views and 10M+ engagements. The event also trended No. 1 on X four times and ranked as the No. 1 most checked-in ‘water splashing spot’ throughout Songkran 2025.<\/b> <\/p>\n

Marisa Sukosol Nunbhakdi, President of the Tourism Sub-committee of the National Soft Power Strategy Committee stated,<\/b> “Since the New Year Countdown at ICONSIAM and its extensive promotion domestically and internationally, Thailand<\/span> has seen a significant boost in traffic, with Bangkok<\/span> established as a ‘World City’ alongside Paris<\/span>, London<\/span>, and Tokyo<\/span>, reflecting its status as a major, modern tourist destination. For this Songkran, ICONSIAM has partly contributed to the 10.73% increase in tourist arrivals and exponential economic growth.” <\/p>\n

Commander Parinya Rakwatin<\/span>, President of the Chao Phraya River Trade Association<\/b>, stated, “The  ICONSIAM THAICONIC SONGKRAN CELEBRATION 2025 has generated substantial positive impact for nearby tourism-related operators. along the river. It has spurred overall economic recovery and brought a tremendous boost to hotels, restaurants, and boat operators within the river tourism sector.”<\/p>\n

Meanwhile, ONESIAM, comprising Siam Paragon, Siam Center, and Siam Discovery, launched its own phenomenon with the “ONESIAM Summersive” event series, attracting over 1.75 million visitors during Songkran festival.    <\/b><\/p>\n

Siam Paragon<\/b>, the global destination in the heart of Bangkok<\/span>, took center stage and delivered one-of-a-kind experience, featuring the imaginative Garden of Joy for an innovative multi-sensory experience.<\/p>\n

Siam Center<\/b> transformed its space into a creative playground filled with dynamic ideas, while Siam Discovery<\/b> provided a world of limitless fashion, lifestyle, and inspiration and highlight included the world-first 20th-anniversary celebration for global brand Alexander Wang<\/span>.<\/p>\n

Siam Piwat’s continued success in creating global experiential destinations by hosting world-class events has enabled Thailand<\/span> not only to win on the global stage but also enhance confidence and build a distinct image that reinforces Bangkok<\/span> as a global tourism destination.   <\/b>                        <\/p>\n","protected":false},"excerpt":{"rendered":"

BANGKOK, April 21, 2025 \/PRNewswire\/ — Earlier this year, Thailand’s Siam Piwat Group created an unprecedented global phenomenon with its Amazing Thailand Countdown 2025 \u2013 a grand spectacle featuring world-class Thai artist LISA (Lalisa Manobal) that captivated over 30 million live viewers and garnered over 100 million views worldwide. Siam Piwat, which owns and operates […]<\/p>\n","protected":false},"author":8,"featured_media":35782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-35781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nSiam Piwat Group ranked Thailand's No. 1 check-in destination, reinforcing its leadership as a creator of global experiential destinations for every festival - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=35781\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siam Piwat Group ranked Thailand's No. 1 check-in destination, reinforcing its leadership as a creator of global experiential destinations for every festival - My Blog\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, April 21, 2025 \/PRNewswire\/ — Earlier this year, Thailand’s Siam Piwat Group created an unprecedented global phenomenon with its Amazing Thailand Countdown 2025 \u2013 a grand spectacle featuring world-class Thai artist LISA (Lalisa Manobal) that captivated over 30 million live viewers and garnered over 100 million views worldwide. 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