{"id":35812,"date":"2025-04-22T05:00:00","date_gmt":"2025-04-22T05:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4660014_AE60014_0"},"modified":"2025-04-22T05:00:00","modified_gmt":"2025-04-22T05:00:00","slug":"teads-and-mercedes-benz-drive-brand-lift-with-thailands-first-connected-tv-campaign","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=35812","title":{"rendered":"Teads and Mercedes-Benz Drive Brand Lift with Thailand&#8217;s First Connected TV Campaign"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in <span class=\"xn-location\">Thailand<\/span>, marking a new milestone in the luxury automotive market. Running from June to <span class=\"xn-chron\">July 2024<\/span> as part of the <i>Defining Class 2.0<\/i> initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"7\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.jpg?p=medium600\" title=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\" alt=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\"> <\/a> <br \/><span>Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign<\/span><\/p>\n<\/p><\/div>\n<p> <b>Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact<\/b> <\/p>\n<p>The campaign marked Teads&#8217; debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:<\/p>\n<ul type=\"disc\">\n<li><b>CTV Native Placement (LG TV Homescreen)<\/b> \u2014 This strategic placement delivered Mercedes-Benz&#8217;s first presence on LG Smart TVs in <span class=\"xn-location\">Thailand<\/span>, reaching affluent consumers directly in their living rooms.<\/li>\n<li><b>CTV Video Placements <\/b>\u2014 By delivering instream video ads within premium in-app environments on both Smart TVs and Mobile\/Tablet devices, Teads captured the attention of viewers in a high-quality, distraction-free setting.<\/li>\n<li><b>Outstream Advertising<\/b>&nbsp;\u2014 Targeted to audiences based on income and automotive interest, the outstream ads helped drive strong brand consideration.<\/li>\n<\/ul>\n<p> <b>Key Campaign Results: Significant Uplift Across Brand Metrics<\/b> <\/p>\n<p>The campaign&#8217;s effectiveness was evaluated using On Device&#8217;s methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign&#8217;s ability to achieve significant results in brand perception and favorability.<\/p>\n<p>The Mercedes-Benz CTV campaign in <span class=\"xn-location\">Thailand<\/span> exceeded expectations, achieving robust lifts across critical brand metrics:<\/p>\n<ul type=\"disc\">\n<li>Top-of-mind awareness saw a 5-point increase, outperforming industry benchmarks.<\/li>\n<li>Ad recall increased by 7 points, demonstrating high retention rates among viewers.<\/li>\n<li>Brand preference surged by 16 points, well above industry standards, suggesting that Mercedes-Benz has a strong positive presence in the Thai market.<\/li>\n<li>Purchase intent rose by 10 points, with 83% of respondents considering Mercedes-Benz for their next luxury vehicle.<\/li>\n<\/ul>\n<p>The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<p> <b>High-Impact Creative Formats: Engagement Metrics at a Glance<\/b> <\/p>\n<p>A key contributor to the campaign&#8217;s success was the engagement with Teads&#8217; premium creative formats, which effectively captured and retained audience attention:<\/p>\n<ul type=\"disc\">\n<li>17 million impressions delivered across multiple devices, with smartphones achieving a click-through rate (CTR) of 0.22%.<\/li>\n<li>The Performance Carousel V3 emerged as the top-performing creative unit, with a 0.21%&nbsp;CTR.<\/li>\n<li>An impressive Video Completion Rate (VCR) of 95.46% was achieved in In-Stream placements, with 100%&nbsp;viewability across Teads&#8217; scalable inventory, underscoring the quality of the ad experience.<\/li>\n<\/ul>\n<p> <b>Setting a New Benchmark for Luxury Automotive Advertising in <span class=\"xn-location\">Thailand<\/span><\/b> <\/p>\n<p><i>Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.<\/i><\/p>\n<p><i>Teads&#8217; expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.<\/i><\/p>\n<p><i>The results speak for themselves\u2014remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.<\/i><\/p>\n<p><i>The campaign&#8217;s strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/i><\/p>\n<p><i>We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future.&#8221; <\/i>Says the spokesperson from <span class=\"xn-person\">Mercedes Benz<\/span>, <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<p>This groundbreaking omnichannel campaign not only marks Teads&#8217; entry into <span class=\"xn-location\">Thailand&#8217;s<\/span> CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.<\/p>\n<p>Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads&#8217; leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz&#8217;s position in <span class=\"xn-location\">Thailand<\/span> as a leading choice in luxury automotive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, April 22, 2025 \/PRNewswire\/ &#8212; Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. Running from June to July 2024 as part of the Defining Class 2.0 initiative, the campaign targeted high-income audiences with an [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":35813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-35812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teads and Mercedes-Benz Drive Brand Lift with Thailand&#039;s First Connected TV Campaign - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=35812\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand&#039;s First Connected TV Campaign - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, April 22, 2025 \/PRNewswire\/ &#8212; Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. 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