{"id":36200,"date":"2025-05-06T15:00:00","date_gmt":"2025-05-06T15:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4679277_HK79277_0"},"modified":"2025-05-06T15:00:00","modified_gmt":"2025-05-06T15:00:00","slug":"lee-kum-kee-celebrates-aapi-culinary-culture-with-launch-of-flavorsofaapi-initiative-bridging-generations-through-authentic-asian-flavor","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=36200","title":{"rendered":"Lee Kum Kee Celebrates AAPI Culinary Culture with Launch of #FlavorsofAAPI Initiative &#8211; Bridging Generations Through Authentic Asian Flavor"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2630168\/image_976725_13448828_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 6, 2025<\/span><\/span> \/PRNewswire\/ &#8212; In celebration of AAPI Heritage Month, <span class=\"xn-person\">Lee Kum Kee<\/span>, the global leader in authentic Asian sauces and condiments, proudly reinforces its commitment to honoring Asian heritage, culinary traditions, and community empowerment. Rooted in over 137 years of history, <span class=\"xn-person\">Lee Kum Kee<\/span> has long been an integral part of the AAPI community&#8217;s kitchens\u2014enabling generations of home cooks, chefs, and restaurateurs to create authentic flavors that reflect their cultural identity and personal journeys.<\/p>\n<p>This year&#8217;s AAPI Heritage Month theme, &#8220;Self-Made Success &amp; Resilience,&#8221; resonates deeply with <span class=\"xn-person\">Lee Kum Kee&#8217;s<\/span> legacy. Founded in 1888 by <span class=\"xn-person\">Lee Kum Sheung<\/span>, a self-made entrepreneur who accidentally invented oyster sauce, the brand has grown from a small family business to a globally recognized household name. Today, <span class=\"xn-person\">Lee Kum Kee<\/span> empowers millions of families and restaurants worldwide to explore the richness of Asian cuisine, ensuring that the flavors of tradition remain alive while evolving with contemporary tastes.<\/p>\n<p><b><span id=\"spanHghltd1d2\">Honoring AAPI Culinary Traditions &amp; Community<\/span><\/b><\/p>\n<p>Throughout history, food has been a powerful way for the AAPI community to preserve heritage and share culture with the world. From handmade dumplings passed down through generations to modern fusion dishes that reflect the Asian American experience, <span class=\"xn-person\">Lee Kum Kee<\/span> has been an essential ingredient in countless family recipes\u2014helping to bridge tradition with innovation.<\/p>\n<p>&#8220;As a proud supporter of the AAPI community, we take great pride in our role in helping individuals express their cultural identity through food,&#8221; said <span class=\"xn-person\">Elaine Thai<\/span>, Vice President of Marketing, Lee Kum Kee <span class=\"xn-location\">USA<\/span>. &#8220;This month, we celebrate the resilience and creativity of the AAPI community by continuing to support their self-made success stories, whether in their home kitchens, restaurants, or culinary businesses.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3096\" align=\"center\" readability=\"7\">\n<p title><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WMQO6j9MA98\" frameborder=\"0\">&amp;amp;amp;amp;amp;amp;nbsp;<\/iframe><\/p>\n<\/p><\/div>\n<p><b>Supporting AAPI Communities<\/b><\/p>\n<p>In honor of AAPI Heritage Month, <span class=\"xn-person\">Lee Kum Kee<\/span> have been expanding efforts to uplift the community through shining a spotlight on the success stories of AAPI chefs who are shaping the next generation of Asian cuisine. From Chef <span class=\"xn-person\">Katianna Hong<\/span> of Yangban, who goes beyond traditional fusion to celebrate the diverse experiences of the Korean American community, to Chef <span class=\"xn-person\">Winnie Yee<\/span> of Smoke Queen Barbecue, who infuses bold Asian flavors into classic Texas-style barbecue, inspired by her Malaysian Chinese heritage. From Chef <span class=\"xn-person\">Barb Batiste<\/span> of Big Boi, who honors her Filipino roots by sharing her mother&#8217;s cherished recipes, to Chef Tue Nguyen of \u0110i\u0110i, who brings authentic Vietnamese flavors to life through bold, modern interpretations\u2014rising to prominence as a TikTok sensation. Together, these AAPI chefs are redefining American cuisine through the lens of heritage and creativity. These stories spotlight the personal journeys, cultural heritage, and culinary creativity of AAPI chefs, giving voice to the people who bring Asian flavors to life across the country. By sharing these narratives, <span class=\"xn-person\">Lee Kum Kee<\/span> honors tradition while inspiring future generations of AAPI culinary talent.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5518\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2679037\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2679037\/1.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>Join the Celebration for AAPI Culinary Culture<\/b>&nbsp;<\/p>\n<p><span class=\"xn-person\">Lee Kum Kee<\/span> invites everyone to celebrate AAPI Heritage Month by cooking, sharing, and honoring the flavors that define Asian American culture. Follow the conversation using #FlavorsofAAPI to share your stories and explore authentic Asian recipes at USA.LKK.com.<\/p>\n<p>About <span class=\"xn-person\">Lee Kum Kee<\/span><\/p>\n<p><span class=\"xn-person\">Lee Kum Kee<\/span>, established in 1888, is the global gateway to Asian culinary culture. Originating from a single restaurant in Nanshui, <span class=\"xn-location\">China<\/span>, it has grown into a global brand, empowering restaurants and millions of home cooks to explore Asian flavors and culinary culture. Beloved by consumers and chefs alike, the family-owned brand offers over three hundred authentic sauces and condiments, including favorites like Sriracha Chili Sauce, Sriracha Mayo, Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Chili Crisp Oil and more With a rich heritage and commitment to quality, <span class=\"xn-person\">Lee Kum Kee<\/span> has expanded its presence in more than 100 countries across five continents through international retailers, specialty stores, and online at <a href=\"http:\/\/www.lkk.com\/\" target=\"_blank\" rel=\"nofollow noopener\">USA.LKK.com<\/a>. For more information, follow <span class=\"xn-person\">Lee Kum Kee<\/span> on <a href=\"https:\/\/www.instagram.com\/leekumkeeusa\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>, <a href=\"https:\/\/www.youtube.com\/c\/LeeKumKeeUSA\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/LeeKumKeeUSA\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@leekumkeeusa\" target=\"_blank\" rel=\"nofollow noopener\">TikTok<\/a> and <a href=\"https:\/\/www.pinterest.com\/leekumkeeusa\/_created\/\" target=\"_blank\" rel=\"nofollow noopener\">Pinterest<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES, May 6, 2025 \/PRNewswire\/ &#8212; In celebration of AAPI Heritage Month, Lee Kum Kee, the global leader in authentic Asian sauces and condiments, proudly reinforces its commitment to honoring Asian heritage, culinary traditions, and community empowerment. Rooted in over 137 years of history, Lee Kum Kee has long been an integral part of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-36200","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee Kum Kee Celebrates AAPI Culinary Culture with Launch of #FlavorsofAAPI Initiative - Bridging Generations Through Authentic Asian Flavor - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=36200\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee Kum Kee Celebrates AAPI Culinary Culture with Launch of #FlavorsofAAPI Initiative - Bridging Generations Through Authentic Asian Flavor - My Blog\" \/>\n<meta property=\"og:description\" content=\"LOS ANGELES, May 6, 2025 \/PRNewswire\/ &#8212; In celebration of AAPI Heritage Month, Lee Kum Kee, the global leader in authentic Asian sauces and condiments, proudly reinforces its commitment to honoring Asian heritage, culinary traditions, and community empowerment. 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