{"id":36414,"date":"2025-05-14T12:00:00","date_gmt":"2025-05-14T12:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4687379_AE87379_0"},"modified":"2025-05-14T12:00:00","modified_gmt":"2025-05-14T12:00:00","slug":"cta-and-cannes-marche-du-film-partner-on-new-filmmaking-and-distribution-category-for-ces-innovation-awards","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=36414","title":{"rendered":"CTA and Cannes’ March\u00e9 Du Film Partner on New Filmmaking and Distribution Category for CES Innovation Awards \u00ae"},"content":{"rendered":"\n\n\n
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Announced during the 78th edition of the Cannes Film Festival, the award category will recognize the intersection of creativity, tech, and business <\/i> <\/p>\n

ARLINGTON, Va.<\/span>, May 14, 2025<\/span> \/PRNewswire\/ — The Consumer Technology Association (CTA) \u00ae<\/sup><\/b><\/a>, owner and producer of CES \u00ae<\/sup><\/b><\/a>, the most powerful tech event in the world, is partnering with the March\u00e9 du Film<\/a> of the Festival de Cannes, organizer of Cannes Next<\/a>, the leading innovation program for the film industry, to introduce a new CES Innovation Awards \u00ae<\/a> category for CES 2026 focusing on film production and distribution. The “Filmmaking & Distribution, in partnership with Cannes Next” category will recognize technologies and tools to produce films, bring films to audiences, and support the business side of the industry.<\/p>\n

During a Cannes Next fireside chat at the Cannes Film Festival, Gary Shapiro, CTA CEO and Vice Chair, and Guillaume Esmiol, March\u00e9 du Film Executive Director, unveiled the details of the partnership. Shapiro discussed how AI-driven tools, immersive technologies, and hardware innovations are designed to enhance the creative process and streamline workflows in film and media production.<\/p>\n

“This award showcases how creators in film can use tech to unlock new worlds,” said Shapiro. “We’re thrilled to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it.”<\/p>\n

This new award category celebrates solutions that empower storytellers and industry professionals from producers, sales agents, and distributors to financiers and content creators. As part of the partnership, members of the Cannes Next community will serve as judges. This groundbreaking award will celebrate companies, startups, entrepreneurs, and filmmakers developing transformative technologies that empower creative talent and industry professionals across filmmaking, production, and distribution. Eligible award entries include:<\/p>\n