{"id":37482,"date":"2025-06-19T12:00:00","date_gmt":"2025-06-19T12:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4714177_CN14177_0"},"modified":"2025-06-19T12:00:00","modified_gmt":"2025-06-19T12:00:00","slug":"banila-co-launches-covericious-ultimate-cover-cushion-on-amazon-u-s-expanding-global-presence","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=37482","title":{"rendered":"Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence"},"content":{"rendered":"<p><b><span id=\"spanHghlt351e\">The cushion chosen by Korean consumers is ready to make its global debut!<\/span><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Banila Co Launches Best-Selling &#8216;Covericious Ultimate Cover Cushion&#8217; on Amazon U.S.<\/b><\/li>\n<li><b>Backed by over 4 million units sold and the No. 1 consumer satisfaction rating in Korea, this iconic product redefines base makeup performance.<\/b><\/li>\n<li><b>Features up to 100 hours of wear and a curated palette of 20 shades designed to suit global skin tones.<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 19, 2025<\/span><\/span> \/PRNewswire\/ &#8212; As one of&nbsp;K-beauty&#8217;s most trusted names, <b>Banila Co<\/b>&nbsp;has officially launched its <b>Covericious Ultimate Cover Cushion<\/b>&nbsp;on <b>Amazon<\/b>&nbsp;in the U.S., accelerating its push into global beauty markets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\" readability=\"8\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2714627\/Banila_Co_Launches_Covericious_Ultimate_Cover_Cushion_Amazon_U_S.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2714627\/Banila_Co_Launches_Covericious_Ultimate_Cover_Cushion_Amazon_U_S.jpg?p=medium600\" title=\"Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence\" alt=\"Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence\"> <\/a> <br \/><span>Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence<\/span><\/p>\n<\/p><\/div>\n<p>Now available to American consumers, the Covericious Ultimate Cover Cushion builds on the legacy of the &#8216;Covericious Ultimate White Cushion,&#8217; which has surpassed 4 million cumulative units in sales <sup>[1]<\/sup>. With a strong reputation built across both Korean and international audiences, Banila Co is entering the U.S. market with the aim of further amplifying its brand presence worldwide.<\/p>\n<p>Following the global success of its hero product, the <b>Clean It Zero Cleansing Balm<\/b>\u2014ranked the No. 1 cleansing balm brand worldwide <sup>[2]<\/sup>\u2014Banila Co is on track to replicate that momentum with its latest launch. The arrival of the Covericious Ultimate Cover Cushion has generated buzz among beauty consumers eager for high-performance, skincare-infused makeup solutions.<\/p>\n<p>The product has also been distinguished for its excellence, ranking first in customer satisfaction&nbsp;\u2014as chosen by Korean consumers\u2014in Korea&#8217;s base makeup category for two consecutive years at the <b>FIRST BRAND AWARDS 2025<\/b><sup>&nbsp;[3]<\/sup>, reinforcing Banila Co&#8217;s reputation for quality and innovation.<\/p>\n<p>More than just coverage, the Covericious Ultimate Cover Cushion is formulated with <b>white truffle extract<\/b>&nbsp;and a <b>proprietary flower complex<\/b>&nbsp;to help brighten&nbsp;and clarify skin while delivering seamless, buildable coverage. Its weightless texture <b>offers comfortable wear <\/b>throughout the day\u2014and night\u2014with tested wear of up to 100 hours <sup>[4]<\/sup>. The sleek, travel-ready compact makes flawless skin just a tap away, wherever you are.<\/p>\n<p>To meet the needs of a truly global customer base, Banila Co has developed a versatile range of <b>20 inclusive shades<\/b>&nbsp;tailored to a wide spectrum of skin tones around the world.<\/p>\n<p>This internationally developed shade range reflects the brand&#8217;s collaboration with global color specialists and insights from U.S.-based makeup artists, ensuring a custom-fit match for every complexion\u2014from <b>fair to deep skin tones.<\/b><\/p>\n<p>&#8220;We&#8217;re excited to bring Banila Co&#8217;s advanced base makeup technology to the global stage with the launch of the Covericious Ultimate Cover Cushion on Amazon U.S.,&#8221; said a Banila Co representative. &#8220;We remain committed to advancing K-beauty&#8217;s presence worldwide by delivering high-quality, inclusive, and performance-driven products that resonate with today&#8217;s beauty consumer.&#8221;<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody readability=\"9\">\n<tr readability=\"7.5\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"8\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[1] Source: Banila Co&#8217;s Internal Sales Data, Covericious Ultimate Cushion Cumulative Shipment Quantity (converted to single-product units), exceeding 4 million units.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"4.5\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"6\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[2] Source: Euromonitor International; 2023 Retail Selling Price (RSP) data for cleansing balm products sold through all retail sales channels. (Investigation period: November 2024 &#8211; February 2025)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"9\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"9\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[3] Source: FIRST BRAND AWARDS 2025: Ranked No.1 in Base Makeup, based on a survey of 325,545 Korean consumers (Nov 11\u201324, 2024).<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"6\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"7\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[4] Source: Based on a human application test for 100-hour makeup longevity conducted on 20 subjects (March 6\u201310, 2025). Results<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The cushion chosen by Korean consumers is ready to make its global debut! Banila Co Launches Best-Selling &#8216;Covericious Ultimate Cover Cushion&#8217; on Amazon U.S. Backed by over 4 million units sold and the No. 1 consumer satisfaction rating in Korea, this iconic product redefines base makeup performance. Features up to 100 hours of wear and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":37483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-37482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=37482\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banila Co Launches Covericious Ultimate Cover Cushion on Amazon U.S., Expanding Global Presence - My Blog\" \/>\n<meta property=\"og:description\" content=\"The cushion chosen by Korean consumers is ready to make its global debut! Banila Co Launches Best-Selling &#8216;Covericious Ultimate Cover Cushion&#8217; on Amazon U.S. Backed by over 4 million units sold and the No. 1 consumer satisfaction rating in Korea, this iconic product redefines base makeup performance. 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