{"id":37523,"date":"2025-06-20T14:00:00","date_gmt":"2025-06-20T14:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4714856_CN14856_0"},"modified":"2025-06-20T14:00:00","modified_gmt":"2025-06-20T14:00:00","slug":"cosrx-launches-first-ever-haircare-line-with-patented-peptide-132-technology","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=37523","title":{"rendered":"COSRX Launches First-Ever Haircare Line with Patented Peptide-132 Technology"},"content":{"rendered":"\n\n\n
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NEW YORK<\/span><\/span>, June 20, 2025<\/span><\/span> \/PRNewswire\/ — Known for its cult-favorite skincare solutions and minimalist, high-performance formulas, global derma k-beauty brand COSRX is expanding its expertise to a new frontier: haircare. The brand today announced the launch of its first-ever haircare line – the PEPTIDE-132 Haircare Collection, a three-step system designed to deliver professional-level results from the comfort of home. The collection is now available on Amazon<\/a> and COSRX.com<\/a>.<\/p>\n

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COSRX Launches First-Ever Haircare Line with Patented Peptide-132 Technology<\/span><\/p>\n<\/p><\/div>\n

From Skin to Scalp: The Story Behind the Launch<\/b><\/p>\n

COSRX has long been trusted by skincare enthusiasts for its commitment to solving complex skin concerns with clinically effective yet low-irritation formulas. Today, as beauty routines evolve, more consumers are recognizing that healthy hair starts with a healthy scalp. Responding to this shift and the growing “skinification<\/i> of hair” trend – a movement that treats the scalp and hair with the same care, ingredients, and routines once reserved for skincare – COSRX applied its skincare philosophy to scalp and haircare.<\/p>\n

As the “Glass Skin<\/i>” trend evolves into “Glass Hair<\/i>,” more consumers are seeking that same smooth, polished, and reflective finish\u2014this time for their strands. Trending topics like Glass Hair<\/i>, Korean Haircare<\/i>, Hair Botox<\/i>, and Hair Styling<\/i> are gaining huge popularity on social media platforms, reflecting the demand for science-driven formulas that deliver visible transformation. COSRX’s new line taps into this shift, offering a Hair Salon at Home<\/i> experience powered by skincare-grade innovation. It’s where skin expertise meets next-level haircare\u2014rooted in performance, not promises.<\/p>\n

The result: a line that nourishes, protects, and restores from root to tip\u2014bringing professional-grade care into the everyday routine. It’s a collection that doesn’t just mask damage but repairs it from within using cutting-edge science.<\/p>\n

Meet COSRX’s Haircare Hero: PEPTIDE-132<\/b><\/p>\n

Just as collagen supports skin, keratin is the essential protein that gives hair its strength, structure, and shine – and it weakens over time due to heat styling, coloring, UV exposure, and stress.<\/p>\n

To address this, COSRX’s R&D team developed PEPTIDE-132 (Tripeptide-132 HCl), a patented tripeptide created to target and rebuild damaged keratin. Using advanced 3D laser scanning and molecular modeling, the team designed a molecule small enough to penetrate deep into the hair shaft and bind directly to weakened areas, reinforcing internal structure and smoothing the surface.<\/p>\n

Clinically tested and exclusive to COSRX, PEPTIDE-132 has been shown to reduce breakage, improve manageability, and restore bounce, softness, and shine – even after just one use.<\/p>\n

“<\/i>We didn’t want to create just another haircare line. We wanted to take what we know best – skin science – and apply it to the scalp and hair,” <\/i>said a COSRX spokesperson. “PEPTIDE-132 is the result of over two years of research and development, and it represents our commitment to creating truly functional, transformative products.”<\/i><\/p>\n

Key Benefits at a Glance<\/b><\/p>\n