{"id":37917,"date":"2025-07-04T14:00:00","date_gmt":"2025-07-04T14:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4724240_CN24240_0"},"modified":"2025-07-04T14:00:00","modified_gmt":"2025-07-04T14:00:00","slug":"cosrx-kicks-off-glossyhairstrands-tiktok-challenge-to-celebrate-viral-peptide-132-haircare-line","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=37917","title":{"rendered":"COSRX Kicks Off #GlossyHairStrands TikTok Challenge to Celebrate Viral Peptide-132 Haircare Line"},"content":{"rendered":"\n\n\n
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NEW YORK<\/span><\/span>, July 4, 2025<\/span><\/span> \/PRNewswire\/ — COSRX, the award-winning skincare brand behind some of TikTok’s most viral beauty trends, is making waves again – this time with a glossy twist. To celebrate the launch of its Peptide-132 Damage Repair Haircare Collection<\/a>, COSRX invites users across the U.S. to join the #GlossyHairStrands<\/a> Challenge on TikTok from July 4 through July 12<\/span>, showing off their glossiest strands in motion.<\/p>\n

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\"COSRX<\/a>
COSRX Kicks Off #GlossyHairStrands TikTok Challenge to Celebrate Viral Peptide-132 Haircare Line<\/span><\/p>\n<\/p><\/div>\n

This marks the brand’s 7th TikTok challenge – a series that has quickly become a viral sensation. With unmatched popularity, each challenge has drawn enthusiastic participation from fans eager to engage with the brand in fun and creative ways. For many, it’s become more than just a trend, it’s a highly anticipated opportunity to discover new products and learn how to achieve healthier, more radiant skin and hair.<\/p>\n

Meet the Peptide-132 Haircare Collection Behind the Challenge<\/b><\/p>\n

Developed with the same skin-first philosophy that made the brand a skincare staple, the Peptide-132 Haircare Collection features patented peptide technology – small-molecule peptides that penetrate deeply to bond damaged, dry, and dull hair strands to deliver visible shine, long-term repair, and the smooth, reflective finish known as glass hair.<\/p>\n

The full collection includes:<\/p>\n

This collection embodies the growing ‘skinification of hair’ trend – treating strands with the same level of targeted care and active ingredients trusted in skincare. It brings a science-backed, salon-quality experience straight from the lab to your home. And the results speak for themselves: just days after launch, the Peptide-132 Treatment became Amazon’s #1 New Release in the Deep Hair Conditioner category.<\/p>\n

Through the #GlossyHairStrands Challenge, COSRX brings this philosophy to life, inviting users to turn their daily haircare routines into a creative, community-driven experience that celebrates glossy transformation in real time.<\/p>\n

A TikTok Challenge That Shines<\/b><\/p>\n

Building on the success of past activations, the campaign encourages users to activate the custom COSRX TikTok filter<\/a> and record three signature moves – a flip, a whip, and a sweep – to show off their hair from every angle. Whether filmed at home or on the go, the challenge highlights gloss, movement, and creativity, all while putting the Peptide-132 line’s results to the test.<\/p>\n

“‘<\/i>Gloss so real, your strands shine and gleam with every move’ isn’t just a tagline – it’s what this line was designed to deliver,”<\/i> said a COSRX spokesperson. “Our TikTok challenges are more than just campaigns – they’re community moments. We’re celebrating self-expression, transformation, and the visible results that come from science-backed haircare. And TikTok gives our fans the perfect stage to shine.”<\/i><\/p>\n

Challenge Details: #GlossyHairStrands TikTok Challenge<\/b><\/p>\n