{"id":38128,"date":"2025-07-12T01:00:00","date_gmt":"2025-07-12T01:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4726835_AE26835_0"},"modified":"2025-07-12T01:00:00","modified_gmt":"2025-07-12T01:00:00","slug":"will-takes-off-in-taiwan-and-launches-low-sugar-strawberry-flavor-new-product-thanks-to-local-popularity","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=38128","title":{"rendered":"&#8216;Will&#8217; Takes Off in Taiwan and Launches &#8216;Low-Sugar Strawberry Flavor&#8217; New Product Thanks to Local Popularity"},"content":{"rendered":"<ul type=\"disc\">\n<li>Following its successful market entry in Taiwan in April, the brand is expanding its product lineup within just three months \u2013 a move significantly influenced by the model &#8216;Song Wooki&#8217;<\/li>\n<li>Reduced sugar by 45% compared to the original, adding collagen\u2026 Targeting local trends that emphasize both health and beauty<\/li>\n<\/ul>\n<p> <span class=\"legendSpanClass\">SEOUL, South Korea<\/span>, <span class=\"legendSpanClass\">July 12, 2025<\/span> \/PRNewswire\/ &#8212; <b>hy<\/b>&nbsp;(formerly known as Korea Yakult)&#8217;s gut health functional fermented milk product &#8216;Will&#8217; has successfully established itself in the Taiwan market. Riding on the explosive local response, the brand is launching a new &#8216;Low-Sugar Strawberry Flavor&#8217; product as part of its full lineup expansion. This new product will officially launch on July 9th at approximately 4,200 FamilyMart locations across Taiwan.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2727533\/image_979114_29393535.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2727533\/image_979114_29393535.jpg?p=medium600\" title alt> <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>&#8216;Will&#8217; first entered Taiwan in April, and from the start, it attracted high consumer interest, quickly gaining a foothold in the local market. Notably, the reputation of &#8216;Will&#8217; as <b>the &#8216;nation&#8217;s fermented milk&#8217; with 8 bottles sold every second in Korea<\/b>, along with hy&#8217;s 55 years of fermented milk expertise, gave local consumers confidence and led to its initial success.<\/p>\n<p>The newly launched &#8216;Low-Sugar Strawberry Flavor&#8217; is a strategic product designed to continue this success. It maintains the gut health patent probiotic &#8216;HP7,&#8217; while using a &#8216;low-sugar formula&#8217; that reduces sugar content by 45% compared to the original product. In addition, collagen has been added to meet the needs of Taiwanese women consumers who are focused on both health and beauty.<\/p>\n<p>To celebrate the product launch, a large-scale promotion tied to the brand model, (G)I-DLE&#8217;s <i>Song Wooki<\/i>, will be held. Customers who purchase 4 bottles of Will will receive a random Song Wooki keychain (one of 4 designs). This limited-time event is expected to sell out quickly, just like the previous Song Wooki photo card promotion, which sparked a massive demand.<\/p>\n<p>An hy representative stated, &#8220;Taiwan is a market with immense growth potential in health awareness and the fermented milk sector. We will continue to introduce new products that quickly reflect local trends and consumer needs, aiming for &#8216;Will&#8217; to become an everyday health habit for Taiwanese consumers.&#8221;<\/p>\n<p> <img decoding=\"async\" alt src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=AE26835&amp;Transmission_Id=202507112100PR_NEWS_ASPR_____AE26835&amp;DateId=20250711\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following its successful market entry in Taiwan in April, the brand is expanding its product lineup within just three months \u2013 a move significantly influenced by the model &#8216;Song Wooki&#8217; Reduced sugar by 45% compared to the original, adding collagen\u2026 Targeting local trends that emphasize both health and beauty SEOUL, South Korea, July 12, 2025 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-38128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Will&#039; 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