{"id":38305,"date":"2025-07-19T00:00:00","date_gmt":"2025-07-19T00:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4731411_AE31411_0"},"modified":"2025-07-19T00:00:00","modified_gmt":"2025-07-19T00:00:00","slug":"shinsegae-duty-free-unveils-curated-korean-trend-hub-on-renovated-11th-floor-of-myeongdong-flagship-store","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=38305","title":{"rendered":"Shinsegae Duty Free Unveils Curated Korean Trend Hub on Renovated 11th Floor of Myeongdong Flagship store"},"content":{"rendered":"

K-Trend All-in-One<\/p>\n

SEOUL, South Korea<\/span>, July 19, 2025<\/span> \/PRNewswire\/ — Shinsegae Duty Free proudly announces the grand reopening of the fully renovated 11th floor at its Myeongdong flagship store, transforming it into a premier destination where over 100 curated brands and the latest trends converge for global travelers. This newly curated space features a distinctive lineup of most trendy and innovative brands across food, fashion, liquor, Character and k-pop goods, providing foreign visitors with a one-stop shop to experience Korean culture and trends.<\/p>\n

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\"Shinsegae <\/a>
Shinsegae Duty Free unveils “Taste of Shinsegae” at its Myeongdong flagship store.<\/span><\/p>\n<\/p><\/div>\n

This renovation positions the 11th floor as a Korean trend hub, showcasing various rising brands in a thoughtfully curated environment. Visitors can explore a wide range of premium offerings \u2014 from artisanal packaged food and trendy desserts to fashion and character goods in one place.<\/p>\n

At the heart of this renovation is “Taste of Shinsegae”, a specially curated zone that offers selection of products, including chocolates, snacks, packaged foods and supplements. The space also features pop-up zone showcasing trendy SNS-favorite brands and regional delicacies, catering to the evolving tastes of foreign tourists.<\/p>\n

Additionally, the popular ‘Space of BTS’ has also been relocated within the 11th floor, with upgraded interactive features and immersive content to deepen fan engagement.<\/p>\n

This renovation reflects surging global interest in Korean culture and the steady rebound of international travel. Food category sales rose by 40% in the first half of 2025, underscoring heightened demand for Korea’s culinary and lifestyle offerings.<\/p>\n

“Taste of Shinsegae<\/b>” is divided into four themed zones:<\/p>\n