{"id":38585,"date":"2025-07-29T11:40:00","date_gmt":"2025-07-29T11:40:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4739604_AE39604_0"},"modified":"2025-07-29T11:40:00","modified_gmt":"2025-07-29T11:40:00","slug":"pop-mart-partners-with-lazada-twinkle-twinkle-charms-runners-across-southeast-asian","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=38585","title":{"rendered":"POP MART Partners with Lazada, Twinkle Twinkle Charms Runners Across Southeast Asian"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; On <span class=\"xn-chron\">July 27, 2025<\/span>, POP MART successfully hosted a 5km&nbsp;themed run in <span class=\"xn-location\">Singapore<\/span>, drawing over 3,000 enthusiastic participants. As part of the annual Lazada Run series, the event was held against the scenic backdrop of Marina Barrage, where fans crossed the finish line and engaged in photo ops, mini-games, and immersive experiences with Twinkle Twinkle, POP MART&#8217;s beloved IP character in <span class=\"xn-location\">Southeast Asia<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8595\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2740084\/image_5031359_40344374.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2740084\/image_5031359_40344374.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>This partnership marks a key milestone in POP MART&#8217;s year-round collaboration with <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> leading e-commerce platform Lazada. Lazada Run, first launched in 2023, is one of the platform&#8217;s flagship initiatives, spanning <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Thailand<\/span>, and <span class=\"xn-location\">Vietnam<\/span>. After two years of successful operation, POP MART joined Lazada Run in 2025 to bring a more dynamic, immersive IP experience to runners across the region, integrating into multiple physical and digital touchpoints.<\/p>\n<p>To date, POP MART has successfully completed <span class=\"xn-location\">the Philippines<\/span> leg on <span class=\"xn-chron\">June 1<\/span>, the <span class=\"xn-location\">Vietnam<\/span> race on <span class=\"xn-chron\">July 13<\/span>, and now the <span class=\"xn-location\">Singapore<\/span> run on <span class=\"xn-chron\">July 27<\/span>. Each location saw overwhelming fan enthusiasm, with the Twinkle Twinkle experience zone emerging as a major highlight and social media hotspot, significantly enhancing brand visibility and emotional resonance. At the <span class=\"xn-location\">Singapore<\/span> event, POP MART further enriched the on-site experience by introducing a giant Twinkle Twinkle inflatable at the Runners&#8217; Village, drawing crowds for photos and fan interactions. A &#8220;Best Dressed&#8221; contest also encouraged runners to showcase POP MART-inspired looks \u2014 from playful costumes to limited-edition merch \u2014 celebrating creativity and deepening fan-brand connection.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7819\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2740085\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2740085\/1.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>In addition to Lazada Run, POP MART and Lazada will co-launch the Super Brand Day campaign in late August across five Southeast Asian countries \u2014 <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Thailand<\/span>, <span class=\"xn-location\">the Philippines<\/span>, and <span class=\"xn-location\">Vietnam<\/span>, which will also coincide with the opening of PTS (Pop Toy Show) events in <span class=\"xn-location\">Singapore<\/span> later, combining a seamless online and offline exposure. With Lazada offering full-platform promotional support, including exclusive gifts and trending product launches, the collaboration aims to drive both engagement and sales at scale.<\/p>\n<p>Looking ahead, the Lazada Run x POP MART tour will continue in <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Thailand<\/span>, and <span class=\"xn-location\">Indonesia<\/span> from October to December. Through this year-long partnership, POP MART not only strengthens its IP exposure in <span class=\"xn-location\">Southeast Asia<\/span> but also builds emotional resonance with emerging audiences \u2014 laying the groundwork for its next generation of global breakout characters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, July 29, 2025 \/PRNewswire\/ &#8212; On July 27, 2025, POP MART successfully hosted a 5km&nbsp;themed run in Singapore, drawing over 3,000 enthusiastic participants. As part of the annual Lazada Run series, the event was held against the scenic backdrop of Marina Barrage, where fans crossed the finish line and engaged in photo ops, mini-games, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-38585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POP MART Partners with Lazada, Twinkle Twinkle Charms Runners Across Southeast Asian - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=38585\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POP MART Partners with Lazada, Twinkle Twinkle Charms Runners Across Southeast Asian - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, July 29, 2025 \/PRNewswire\/ &#8212; On July 27, 2025, POP MART successfully hosted a 5km&nbsp;themed run in Singapore, drawing over 3,000 enthusiastic participants. 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