{"id":39213,"date":"2025-08-22T03:27:00","date_gmt":"2025-08-22T03:27:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4757050_AE57050_0"},"modified":"2025-08-22T03:27:00","modified_gmt":"2025-08-22T03:27:00","slug":"trip-com-group-connects-asias-travel-leaders-with-chinas-expanding-regional-tourism-boosting-cross-border-cooperation","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=39213","title":{"rendered":"Trip.com Group Connects Asia&#8217;s Travel Leaders with China&#8217;s Expanding Regional Tourism, Boosting Cross-Border Cooperation"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1026638\/Trip_com_Group_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SHENYANG, China<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; The NIHAO! <span class=\"xn-location\">CHINA<\/span> 2025 Asian Tour Operators&#8217; concluded successfully, bringing together more than 100 leading tour operators from across <span class=\"xn-location\">Asia<\/span>. Travel trade representatives from more than 10 countries participated in the programme. Participants experienced one of four curated tour routes across <span class=\"xn-location\">China<\/span>, each highlighting the country&#8217;s diverse regional tourism strengths.<\/p>\n<ul type=\"disc\">\n<li>Route 1: Scenic Landscapes Tour \u2013&nbsp;Suzhou \u2192 Huangshan \u2192 <span class=\"xn-location\">Ningbo<\/span><\/li>\n<li>Route 2: Ancient Capitals &amp; Culture Tour \u2013&nbsp;Jinan \u2192 Anyang \u2192 <span class=\"xn-location\">Handan<\/span><\/li>\n<li>Route 3: Mountains &amp; Rivers Discovery Tour \u2013&nbsp;Zhangjiajie \u2192 Guilin \u2192 <span class=\"xn-person\">Changchun Route<\/span> 4: Colourful Silk Road Tour \u2013 Quanzhou \u2192 Dunhuang \u2192 Zhangye&nbsp;<\/li>\n<\/ul>\n<p>These immersive itineraries enabled international operators to engage directly with local tourism stakeholders, deepen their understanding of <span class=\"xn-location\">China&#8217;s<\/span> rich product offerings, and gain a first-hand understanding of the opportunities within the country&#8217;s inbound travel market.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3846\" readability=\"8\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2755949\/image_5004521_8635360.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2755949\/image_5004521_8635360.jpg?p=medium600\" title=\"Over 100 leading tour operators from various Asian countries participate in a specialised itinerary across China\" alt=\"Over 100 leading tour operators from various Asian countries participate in a specialised itinerary across China\"><\/a><br \/><span>Over 100 leading tour operators from various Asian countries participate in a specialised itinerary across China<\/span><\/p>\n<\/p><\/div>\n<p>Organised by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, and co-hosted by Trip.com Group alongside 13 cities, the initiative created opportunities for attendees to discover new travel routes and strengthen regional collaboration in inbound tourism including cities in <span class=\"xn-location\">Shenyang<\/span>, Changchun, <span class=\"xn-location\">Ningbo<\/span>, <span class=\"xn-location\">Jinan<\/span>, <span class=\"xn-location\">Handan<\/span>, Suzhou, Huangshan, Quanzhou, Anyang, Zhangjiajie, Guilin, Zhangye, and Dunhuang.<\/p>\n<p>The event highlighted the importance of regional collaboration as Asian inter-regional tourism grows. Trip.com Group&#8217;s data shows that inbound travel bookings to the Chinese mainland have surged by approximately 100% year-over-year, with top source markets including <span class=\"xn-location\">South Korea<\/span>, <span class=\"xn-location\">Thailand<\/span>, <span class=\"xn-location\">Malaysia<\/span>, and <span class=\"xn-location\">Indonesia<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5537\" readability=\"10\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2755950\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2755950\/1.jpg?p=medium600\" title=\"Benny Wang, Senior Vice President of Trip.com Group, provides insights on China's inbound tourism at the Shenyang Inbound Tourism Conference\" alt=\"Benny Wang, Senior Vice President of Trip.com Group, provides insights on China's inbound tourism at the Shenyang Inbound Tourism Conference\"><\/a><br \/><span>Benny Wang, Senior Vice President of Trip.com Group, provides insights on China&#8217;s inbound tourism at the Shenyang Inbound Tourism Conference<\/span><\/p>\n<\/p><\/div>\n<p>Serving as the culmination of Hearts Toward China, Together for a New Journey \u2013 NIHAO! <span class=\"xn-location\">CHINA<\/span> 2025 Asian Tour Operators&#8217; China Trip, the Inbound Tourism Conference was held on 21<sup>st<\/sup> <span class=\"xn-chron\">August 2025<\/span>, in <span class=\"xn-location\">Shenyang<\/span>. Senior officials from the Ministry of Culture and Tourism opened the forum, setting the tone for a day focused on actionable partnerships and destination development.<\/p>\n<p>Trip.com Group supported the programme with global marketing reach, multilingual operational services, and data-driven insights to transform opportunities into actionable tourism offerings. By amplifying destinations&#8217; visibility and providing industry expertise, the Group helped ensure that the multi-day event delivered lasting outcomes for inbound tourism development.<\/p>\n<p><b>About&nbsp;<a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>&nbsp;Group<\/b><\/p>\n<p><a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>&nbsp;Group is a leading global travel service provider comprising of&nbsp;<a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>, Ctrip, Skyscanner, and Qunar. Across its platforms,&nbsp;<a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>&nbsp;Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24\/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,&nbsp;<a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>&nbsp;Group has become one of the best-known travel groups in the world, with the mission &#8220;to pursue the perfect trip for a better world&#8221;. Find out more about&nbsp;<a href=\"http:\/\/trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trip.com<\/a>&nbsp;Group here:&nbsp;<a href=\"http:\/\/group.trip.com\/\" target=\"_blank\" rel=\"nofollow noopener\">group.trip.com<\/a>.<\/p>\n<p>Follow us on:&nbsp;<a href=\"https:\/\/twitter.com\/tripcomgroup\" target=\"_blank\" rel=\"nofollow noopener\">X<\/a>,<a href=\"https:\/\/www.facebook.com\/tripcomgroup\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;Facebook<\/a>,<a href=\"https:\/\/www.linkedin.com\/company\/tripcomgroup\/mycompany\/\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;LinkedIn<\/a>, and<a href=\"https:\/\/www.youtube.com\/channel\/UCPkV8bKHbhgKhzcrgoNI7ig\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SHENYANG, China, Aug. 22, 2025 \/PRNewswire\/ &#8212; The NIHAO! CHINA 2025 Asian Tour Operators&#8217; concluded successfully, bringing together more than 100 leading tour operators from across Asia. Travel trade representatives from more than 10 countries participated in the programme. Participants experienced one of four curated tour routes across China, each highlighting the country&#8217;s diverse regional [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":39214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-39213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trip.com Group Connects Asia&#039;s Travel Leaders with China&#039;s Expanding Regional Tourism, Boosting Cross-Border Cooperation - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=39213\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trip.com Group Connects Asia&#039;s Travel Leaders with China&#039;s Expanding Regional Tourism, Boosting Cross-Border Cooperation - My Blog\" \/>\n<meta property=\"og:description\" content=\"SHENYANG, China, Aug. 22, 2025 \/PRNewswire\/ &#8212; The NIHAO! 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