{"id":39260,"date":"2025-08-24T04:02:00","date_gmt":"2025-08-24T04:02:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4757081_AE57081_0"},"modified":"2025-08-24T04:02:00","modified_gmt":"2025-08-24T04:02:00","slug":"trip-com-group-launches-taste-of-china-an-immersive-dining-show-that-brings-you-through-a-chinese-culinary-journey","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=39260","title":{"rendered":"Trip.com Group Launches Taste of China: An Immersive Dining Show That Brings You Through A Chinese Culinary Journey"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1026638\/Trip_com_Group_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>A captivating 90-minute show featuring seven signature dishes from <span class=\"xn-location\">China&#8217;s<\/span> seven major regions, brought to life with immersive panoramic visuals and live performances<\/i><\/li>\n<li><i>Showcasing Trip.com Group&#8217;s commitment to culinary tourism and creative destination storytelling<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SHANGHAI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 25, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Trip.com Group presents <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, a bold multi-sensory dining show that blends fine cuisine with digital storytelling, cultural meaning and live performances.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3461\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Designed for travellers seeking deeper immersion beyond the usual landmarks, the show offers a unique entry point to discover <span class=\"xn-location\">China&#8217;s<\/span> rich heritage, reflecting the global travel service provider&#8217;s strategic push to develop innovative, culturally rich tourism products, especially in the fast-growing cross-border travel market.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6853\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>&#8220;Innovation opens new horizons for travel, inviting travellers to connect with the world&#8217;s destinations in richer and more meaningful ways&#8221;, said Mr <span class=\"xn-person\">James Liang<\/span>, Co-founder and Chairman of Trip.com Group. &#8220;Immersive new experiences like this show how personalisation, discovery, and interaction can expand the possibilities and inspiration of travel.&#8221;<\/p>\n<p>Housed in a panoramic dining theatre within the newly renovated&nbsp;Bund City Hall Plaza, the seven-course dinner is part culinary tour, part theatrical journey\u2014a unique reimagining of how food and culture can come together in travel, right in the heart of <span class=\"xn-location\">Shanghai<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6842\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2724\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>A Culinary Journey Through Seven Regions<\/b><\/p>\n<p>In a 90-minute show, animated panda chef, Cheng BaoBao, leads guests on a culinary journey through seven regions of <span class=\"xn-location\">China<\/span>. Each regional chapter is paired with a signature dish from that locale, inviting travellers to taste their way across the country.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6519\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.jpg?p=medium600\" title=\"Follow Cheng BaoBao on his culinary journey\" alt=\"Follow Cheng BaoBao on his culinary journey\"><\/a><br \/><span>Follow Cheng BaoBao on his culinary journey<\/span><\/p>\n<\/p><\/div>\n<p>Diners can enjoy crispy, succulent Peking Duck served with refreshing jasmine tea in the north. In the southern region, they can savour tangy Sour Soup Fish balanced by mellow&nbsp;Pu&#8217;er tea. A nourishing herbal hot pot with premium ingredients like marbled beef, abalone, and rare fungi awaits them in the chapter of central <span class=\"xn-location\">China<\/span>, while spice lovers will enjoy the western region&#8217;s chapter, where Mapo Tofu is elevated with wagyu beef cubes and lobsters.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2714\" readability=\"9\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.jpg?p=medium600\" title=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\" alt=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\"><\/a><br \/><span>From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu<\/span><\/p>\n<\/p><\/div>\n<p>Chinese values are also woven into each chapter, such as wisdom, responsibility, benevolence, integrity, heritage, connection, and innovation. Along the way,&nbsp;Cheng BaoBao encounters these values in action. From Guilin fishermen honouring a fishing ban to allow ecosystems to thrive, to a <span class=\"xn-location\">Sichuan<\/span> chef insisting on three-year-aged bean paste for authentic Mapo Tofu, these narrative moments provide a window into the philosophies that shape the country&#8217;s culinary heritage.<\/p>\n<p><b>Immersive Storytelling Through Sight, Sound, and Interaction<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>&#8216;s dynamic projections and live performances also bring each course vividly to life. Dancers in elegant hanfu (traditional Chinese attire) glide through Suzhou&#8217;s gardens, echoing the rhythm of the digital scenery. In another chapter, a performer wields a staff in a powerful display of Shaolin martial arts, while in a fishing season storyline in Guilin, guests can virtually &#8220;catch&#8221; fish in an interactive tabletop game.<\/p>\n<p>The show reaches its dramatic finale with a live <span class=\"xn-location\">Sichuan<\/span> opera face-changing performance, where artists swap masks with speed amidst an unexpected rock rhythm.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5878\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6904\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3037\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>Step into Tradition and Dress the Part<\/b><\/p>\n<p>Guests are recommended to arrive two hours in advance to dress up in traditional Chinese costumes. The venue offers professional styling services featuring a range of Chinese attire, such as Song dynasty hanfu, Qing-era cheongsam, Tang-dynasty inspired outfits, and the distinctive garments of Miao and Tibetan communities. A 3D screen and intricately designed sets outside the venue also provide the perfect backdrop for photos and social sharing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5444\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.jpg?p=medium600\" title alt><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>Food as a Gateway to Travel<\/b><\/p>\n<p>As global travellers increasingly seek out food-led travel experiences, Trip.com Group is positioning cuisine as a gateway to cultural discovery. According to the company&#8217;s latest data, in the first half of 2025, culinary travel bookings rose by 30% year-on-year, with <span class=\"xn-location\">Paris<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Madrid<\/span>, and <span class=\"xn-location\">Milan<\/span> topping the list of global dining destinations.<\/p>\n<p>Within <span class=\"xn-location\">China<\/span>, foodies are flocking to cities such as <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">Guangzhou<\/span>, <span class=\"xn-location\">Chengdu<\/span>, and <span class=\"xn-location\">Changsha<\/span>. Among these, <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> stand out with strong restaurant bookings, highlighting the growing appeal of their dynamic food scenes.<\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>&nbsp;is part of the Group&#8217;s greater focus on culinary tourism. Each course in the experience doubles as a destination guide: menus feature QR codes linking to curated destination tips for featured regions, making it easier for diners to turn inspiration into travel plans. This focus is further reflected in <a href=\"https:\/\/www.trip.com\/toplist\/tripbest\/annual\/2025\/global-best-local-restaurants-100001427862\/?locale=en-XX\" target=\"_blank\" rel=\"nofollow noopener\">Trip.Gourmet<\/a>, the Group&#8217;s one-stop food guide on Trip.com that offers global restaurant rankings and lists, travel-centric food content, and reservation options.<\/p>\n<p><b>Driving Innovation in Destination Experiences<\/b><\/p>\n<p>From a broader perspective, <i>Taste of <\/i><span class=\"xn-location\">China<\/span> goes beyond a culinary showcase \u2014 it is a cross-border, user-friendly experience designed for today&#8217;s modern travellers who seek authentic cultural adventures. By developing its own flagship experiences like <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, the Group aims to drive destination demand, increase visitor arrivals, and inspire the industry to create more world-class offerings.<\/p>\n<p>Trip.com Group actively drives travel innovation with initiatives such as the <a href=\"https:\/\/group.trip.com\/media\/article_detail\/tourism-innovation-awards-final-winners-2025?id=456\" target=\"_blank\" rel=\"nofollow noopener\">Tourism Innovation Awards<\/a>, which spotlight and reward standout projects across the travel sector. Leveraging on <span class=\"xn-location\">China&#8217;s<\/span> growing popularity and expanded visa-free transit policy, the Group also uses creative destination storytelling to turn layovers into memorable experiences. Its layover programmes in <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> offer free city tours with curated cultural highlights, while over 1,500 group and private tours itineraries across China\u2014from expertly guided packages to bespoke journeys\u2014are tailored to diverse traveller needs.<\/p>\n<p>Looking ahead, the <i>Taste of <span class=\"xn-location\">China<\/span><\/i> experience will continue to evolve with seasonal menu updates, overseas pop-up events, and touring editions designed to bring new stories\u2014and new flavours\u2014to audiences worldwide.<\/p>\n<p><b>Plan Your Visit<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>&nbsp;is now open for reservations on Trip.com platforms.<\/p>\n<p>Location: No. 215 Jiangxi Middle Road, Huangpu District, <span class=\"xn-location\">Shanghai<\/span><\/p>\n<p>Show Hours: 12:00 <span class=\"xn-chron\">noon to 2:00 PM<\/span> and <span class=\"xn-chron\">7:00 PM to 9:00 PM<\/span><\/p>\n<p>Price: Average dinner sets start from <span class=\"xn-money\">RMB 1,000<\/span> per person<\/p>\n<p>Dietary Notes: All dishes are pork\/lard-free to accommodate Muslim guests. Vegetarian options are available.<\/p>\n<p>Nearby attractions such as The Bund, <span class=\"xn-person\">Yuyuan Garden<\/span>, and the Shanghai Museum make for a perfect pre-dinner excursion.<\/p>\n<p>Whether guests are culture enthusiasts or curious foodies, <i>Taste of <span class=\"xn-location\">China<\/span><\/i> offers a unique way to experience the soul of a nation\u2014one bite at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A captivating 90-minute show featuring seven signature dishes from China&#8217;s seven major regions, brought to life with immersive panoramic visuals and live performances Showcasing Trip.com Group&#8217;s commitment to culinary tourism and creative destination storytelling SHANGHAI, Aug. 25, 2025 \/PRNewswire\/ &#8212; Trip.com Group presents Taste of China, a bold multi-sensory dining show that blends fine cuisine [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":39261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-39260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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